Long Posts

Longer than a tweet.

Retiring “International Bob is Grumpy Day”

March 3, many years ago, my mom died unexpectedly. In perhaps one of the greatest understatements ever, I struggled with her loss. Some days, I still struggle with her loss.

I discovered that on March 3, every year, I was grumpy. Kinda pissed off. And in general, not a fun person to be around. So I declared the day “International Bob is Grumpy Day.” Gave it a silly name. Explain to people how I’m feeling. I told coworkers that it probably wasn’t the best day to ask me challenging questions. Or rely on me to be particularly tactful. In short, March 3 was the one day a year that it’s best to leave me alone. It worked. People left me alone, and I, predictably, was grumpy.

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The end of the Apple Car: This isn’t the revolution they thought it was…

Apple has canceled its decade-long program to build an electric car. And while I think it’s probably the right call to end the program, I do understand why Apple tried.

Ten years ago when Apple started the project, it was the perfect moment to rethink the automobile. With the change to battery powered electric powertrains, many of the traditional constraints of car design were no longer relevant. You no longer need a motor, or a gas tank. Cars are more reliant on their technology stack. There were very few competitors and they were almost all selling cars at the high end of the market. It seemed like a perfect time for Apple to step into revolutionizing the design of cars, questioning the established conventions of the past. Changing how cars were designed, manufactured and sold.

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The Church Sign Problem: An extended metaphor for many things in business and life.

An established church in a small town has a simple sign by the side of the road. The town is growing and the road in front of the church is getting much busier. A new church down the road installs a large sign. Not wanting to fall behind the times, the established church installs a new sign, too. This sign allows the church to add custom messages to the sign by manually arranging letters.

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Honda shows off EV concepts – and two new logos

A new look and branding for Honda EVs

Honda showed off two new EV concepts under the new Honda Zero brand at CES — the Saloon and the Space-Hub. Most of the coverage is focused on the futuristic looks of the concept cars. As someone who grew up going to the Chicago Auto Show and seeing the cars of the future, I’d temper any expectations that the final designs will be this radical.

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Reset, Continued: 2024

I adopt a theme each year and last year, the theme was Reset. That theme included focusing on physical and mental health, writing more, getting organized and rediscovering creative endeavors. I made progress with three out of four goals.

That leaves physical and mental health. I was particularly physically active for the first few months of the year, but hit a rough spot around April and lost momentum. I never got back in a rhythm.

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2023 Favorite Eight

A montage of eight images, each of which representing my favorite pictures from 2023

I always pull together my favorite eight shots of the year (as a contrast to those algorithmically generated “Best Nine” posts). I love that it gives me an excuse to go back over all of my images from the last year and relive a lot of great memories.

  1. Our oldest decided to attend the University of South Carolina and had a great first semester.
  2. Liz and I are notably bad a selfies, but this outtake was better than the actual selfie and I love it.
  3. The girls were a little excited about seeing Taylor Swift in concert. (It was an amazing concert and I’m glad we all got to go.)
  4. We have a high school graduate.
  5. This is a big kitty yawn, but it looks so fierce.
  6. Ryan is still playing lacrosse and bounced back after some adversity this summer to have a great rec season.
  7. We attended my nephew’s football playoff games. This was the final play in overtime that sent them to the state championship. They won that game, and won a state championship.
  8. Birthday hike for my oldest included a stop at Looking Glass Falls in Pisgah National Forest. It was so cold, that the rocks were covered with ice.

This is the fifth year I’ve done a Favorite 8. You can see my previous posts from 2018, 2019, 2020 and 2021 on my other site, Sketchbook B. And I posted my 2022 here on bobwertz.com.

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Milestone: My first published research paper is now online

I’ve reached a big milestone in my academic career: my first published research paper.

Brand new: How visual context shapes initial response to logos and corporate visual identity systems has bene published in the Journal of Product and Brand Management. It’s available now online and will eventually be assigned to an issue. If you have access to journal articles through a university or public library, you can access the article.

If you can’t access the article, here’s the abstract:

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Absurd Ahsoka Finale Speculation

Tomorrow night, the Ahsoka finale airs on Disney+. I’m looking forward to it. I’ve enjoyed the show. It’s not perfect, but I love Star Wars Rebels and it’s great to see a continuation of the story line.

I’ve got a few absurd ideas about the finale that I figured I’d share. Our heroes are on Peridea, in another galaxy. Thrawn is ready to come back to the core galaxy, partnered with the Nightsisters, to restore the Empire.

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Streaming killed the TV clip show

Recently, we started rewatching Alias, the 2000s ABC spy thriller by J.J. Abrams.1 All five seasons are on Disney+ and we started from the beginning. Season 1 has 22 episodes, which was once considered a “full season.” Now, a streaming show rarely has more than 8 or 10 episodes a season.

Alias became a hit and attracted new viewers over the first season. But in the broadcast TV era, there wasn’t an easy way for people to go back and watch the episodes they’d missed. I remember ABC trying to rerun episodes as it gained popularity. And the “previously on” section got hilariously longer to try and catch people up.

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Threads as a "federated" brand solution

When the exodus from Twitter first started last year, many tech-savvy people were moving to Mastodon and I wondered if brands would move their accounts to self hosted instances. After all, from a branding standpoint, @offical@starbucks.com is better than @starbucks@mastodon.social. At the end of that post, I posited that someone would come along with a service that handled the fediverse complexity for companies.

That service is Threads.

Lots of people have asked why Meta was interested in providing ActivityPub support. I honestly think part of the story is so Meta can tell brands – their advertisers – that they can just publish on Threads and it will eventually be accessible on any other non-Twitter platform. Of course, they’ve still got to deliver on that promise… right now Threads doesn’t have ActivityPub support.

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Twitterless: The Final Chapter

I’ve been preparing for Twitter’s demise for seven years, but I didn’t see ‘X’ coming.

Twitter bird with Xs in the eyes.

I’ve been preparing for the end of Twitter since 2016, when Twitter was struggling with some financial issues and the future was uncertain. I pondered what would happen of Twitter went away suddenly.

2016: Twitterless:

Which got me thinking, what if we woke up one morning and Twitter was gone. Or more likely, what if Twitter changed so radically, that it was unusable?

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We’ve always had independent media. Why should social media be any different?

New social media outlets prove the viability of indie social.

The invention of the printing press made mass media possible. Printing houses produced popular books and bibles, but they also spread the writing that powered the Reformation. Major newspapers became was the dominant media for decades, but there have always been community and independent newspapers. Self-publishing, indie music, art house films and college radio are all forms of independent media.

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Sharing Apple News Links

I get Apple News+ with my Apple One bundle and I actually use it frequently on my Mac. My local newspaper, The State, in included in News+ and I can read articles that are normally behind a paywall. Once I’m there, I tend to find other things to read and share. But sharing Apple News story links on social media isn’t always helpful since it obscures the real URL behind a redirect.

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The Instagram Threads launch and media effects theory

Yesterday, I mentioned I was interested in the media narrative surrounding the introduction of Instagram Threads. I wanted to expand on what I’m looking for, and to do that, I need to start with some mass communications theory.

I’m a Ph.D. student that mostly researches visual effects, but I’ve taken a few classes that look at how media effects work. There are levels to media effects, but essentially, you can break it into three types of effects.1

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Three questions ahead of the release of Instagram's Threads

I looks like Meta will release their text-based, Instagram-branded Twitter competitor this week. Am I excited about Instagram Threads? Not really. I’m happy with the current state of my social media usage.

Am I curious about it? Absolutely. We are in a fascinating period of change in the services we use online and the ways we share information. Specifically, I’m interested in three questions:

  1. Will Instagram users actually adopt it? This is the big question. Will the people I follow on Instagram start accounts? And will they post content that I’m interested in? What will the demographics of the user base be? So many question about what this audience might look like.

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You are currently being recorded.

Our neighbors installed a new security system a couple of weeks ago. When you walk anywhere near it – and that radius includes our driveway – a recording plays: “You are currently being recorded.”

We have great neighbors, but when I first heard it, I was a little annoyed. My wife was irritated, too. Every time we walked to our cars… “You are currently being recorded.”

A few days after this started, I was walking out to the car with my kids and the alarm system informed us that we were being recorded… and my 15-year-old daughter waived in the general direction of the camera, yelled “Hello camera” and got in the car. She repeats this greeting every day when she leaves for school, choosing to be amused instead of irritated.1

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The rush to hype

Not everything is going to change the world tomorrow

I’m not sure when the “hot take” era started. It predates the internet1, but social media really seems to have kicked it into the stratosphere. There’s a rush to hype everything as the next disruptive invention. Wearable devices. Foldable displays. Ride sharing and self-driving cars. Blockchain and cryptocurrency. Artificial intelligence and machine learning. AR and VR. Federated social media.

While social media drives the hype train, it’s powered by money. Major companies are afraid of missing a big trend and becoming irrelevant. Small companies see an opportunity to move fast and take advantage of the new tech. VC firms are willing to gamble on the technology in hopes of a big pay day. Entrepreneurs sell grand visions with hopes of making it big. All of these entities benefit from building the hype around every new technology.

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Star Trek Picard Speculation: Chekhov’s Starship

What’s in Hanger Bay 12?

WARNING: Spoilers and speculation about Star Trek: Picard.

In Star Trek Picard season 3, episode 6, The Bounty, the USS Titan jumps to the Starfleet Ship Museum to get help from Commodore Geordi La Forge. The first exterior shot of the museum includes a selection of familiar ships (like the Enterprise A, Voyager and the Defiant) positioned in rings around the exterior of the space dock. There was one empty ring, and so the Titan “hides” in plain sight among the museum ships.

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First impressions of the Adobe Firefly Beta

The beta service gives some insight into how Adobe views AI’s role in the creative process.

I recently got access to Adobe Firefly, a beta generative AI system. It’s not a surprise at all that Adobe is experimenting with generative creative tools. Adobe is clearly looking at ways AI can integrate with the tools that they already offer. Thankfully, unlike an earlier wave of visual AI tools, Adobe has trained their AI model on properly-licensed images. Generated images are restricted to non-commercial use and a label is added to exported images, but you shouldn’t see a Getty Images watermark anywhere.

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Easy Category Pages in Navigation on Micro.Blog

Customize your navigation with filtered categories

When I first moved my blogging over to Micro.Blog, I struggled with the perceived rigidity of the navigation. It took me a little time to refine it, but I eventually figured it out. I’ve had a couple of people ask about my solution, so I figured I’d share a quick summary of how I set it up my navigation.

It shouldn’t matter what theme you are using, but for my site, I use the Pure plug in, which is a good foundation to build from. By default, the template presents a home page that includes all of your posts. Instead, I wanted to have different links in my navigation for my longer “blog” posts and my shorter “tweet-like” status posts.

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Reflecting on my first two months of being healthier

Solid progress

One of my goals for this year is being healthier. Eating better. Moving more. The hope was that by breaking some bad habits I developed during COVID, I could lose some weight and feel better. I wanted to post occasional updates to keep myself accountable.

Two months in, things are going great. I feel significantly better — that’s the “metric” I care about most — and I’ve dropped a significant amount of weight. I’m not doing any trendy diet or counting calories. I’ve adapted some principles from intuitive eating.1 I’m making smarter decisions about food and listening to my body. One example, I’ve pretty much stopped drinking beverages with calories. At Starbucks, I get a black coffee or hot tea. Unsweetened tea instead of sweet tea.2 I’m not drinking sodas. I’ve generally avoided alcoholic drinks, but had a glass of bourbon at our Valentine’s Dinner. My energy level feels more consistent through the day without the sugary sodas and extra caffeine. And I’m sleeping better. Wins all around.

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My five favorite new Star Trek characters

New Star Trek means new characters

Star Trek is all about the characters and relationships on the ship. With all the new series on Paramount+, they’ve introduced a bunch of interesting characters that I’ve grown to love. With Season 3 of Star Trek: Picard starting next week, I figured I’d share five new characters1  who I’m glad are part of the Star Wars Universe.

WARNING: A HANDFUL OF SPOILERS BELOW FOR DISCOVERY, STRANGE NEW WORLDS, PRODIGY AND LOWER DECKS.

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Adding a "now" page

I decided to add a now page to my site. My challenge was deciding what to include on the page. I already had a pretty complete about page. After looking at a collection of now pages, I realized that there isn’t a single formula or approach. So for my first attempt, here’s what I decided to add.

I also moved the status of the fish in the header to this page. The fish changes from time to time based on my mood so that explanation makes more sense on my “now” page.

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Medium length posts

I feel like I always write things that are either “tweet” length or “long.” I don’t feel like I ever post anything in between. This tendency isn’t new… I’ve always written that way and I’m not sure why. Most of my favorite online writers routinely share posts of various lengths, but I’ve never changed my approach. As I try to get back in the rhythm of writing, I think I need to embrace the middle ground. Opting to post reflections more than complete essays. Questions instead of answers. Paragraphs instead of pages. We’ll see how it goes.

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Moving past commentary-driven media

Maybe it’s time for something different.

For years, I listened to local sports talk radio on my commute home. I live in the middle of SEC country, and — especially during football season — the talk shows were full of callers who were mostly annoying and overly opinionated.1  The host of the show was great and I really enjoyed his commentary, so I kept listening. One day, after a particularly obnoxious sequence of callers, I tweeted something like “I’d love a sports talk show without callers” and tagged him. He responded, thanked me for listening, but said that most people didn’t want to listen to him talk for a couple of hours. They tuned in for the callers. That was the format.

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Reset: 2023

Trying to find balance

I’ll be honest, I’m not sure I ever found my footing after the pandemic shut everything down. I’ve been trucking along keeping everything going, but the last half of 2022 was especially challenging. This rhythm and pace is not sustainable and it’s time to reset the balance between family, work and school.

Family is first, as always, but even more so now that my oldest is about to head off to college. I want to spend quality time with her before she moves out and heads to school. Work is going well, but is constantly busy. With graduate school, I’m taking the spring semester off to spend some time getting into a new routine.

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Hitting the pause button

Time to reset the balance

“I don’t know how you do it?”

I get this question a lot. I balance a full-time job, my family and grad school. I’ve been in grad school part time since I started my Master’s program in 2018 and I’ve become pretty good at carefully planning out and scheduling my time.

In 2022, I never really had a chance to achieve a balance. At work, there was a lot of change. My boss resigned in January and I assumed some of his responsibilities. I took over managing photography and videography staff again. We rolled out a new logo, which was — and still is — a lot of work. All of these things were positive developments, but required increasingly more of my time and attention.

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Post Formatting

Testing out how I want to format my longer posts.

I haven’t had this Micro.Blog site for long, but I’ve written at my other site – Sketchbook B – for almost 15 years.1  Over time, my long form blog posts there developed a pattern. I had a basic structure with headers, footnotes, divider lines and a bio at the end. And I want to replicate some of that here and needed a post to experiment with. This is that post.2

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2022 Favorite 8 Photos

My ❤️8️⃣ from 2️⃣0️⃣2️⃣2️⃣

This year was unexpected. Just about nothing went as planned — sometimes better, sometimes worse. Looking back over my photos, I took fewer “artsy” shots and mostly focused on my family. Here are my favorite shots from the past year, starting top left:

Evening snowfall. We don’t get much snow in Columbia, South Carolina. When it snowed in the evening in January, every thing was peaceful and serene… and then it was fun and chaotic, when all neighborhood kids came outside to play in the snow.

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Favorite 8

Picking out my favorite pictures from the last year.

Back in 2018, Instagram users started posting their algorithmically-generated “Best Nine” — essentially the nine shots from the year that had the most likes. When I looked at mine, the images that everyone else liked weren’t necessarily my favorite pictures from the previous year. I enjoyed the process of digging through all the images from the previous year — many of which I had forgotten about. I curated and built my #Fav8 in 2018, 2019, 2020 and 2021. If you are interested in learning more about the thought process behind Favorite 8, the 2018 post has the most detail.

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