About Bob

Bob Wertz is a designer, researcher, trainer and Ph.D. student living in Columbia, South Carolina. I made a career change in late 2025. After 30 years in design and brand leadership, I took a position as the director of research training at the University of South Carolina. I’m finishing up my Ph.D. in Mass Communications, currently working on my dissertation. I plan to finish that up in Spring 2026. I design typefaces and distribute them through my other site, SbBFonts.

🟢 Active Websites and Profiles

bobwertz.com / This site, hosted on Micro.Blog.

SbBFonts.com / The online home of all of my typeface designs.

sketchbookb.com / My original blog, now hosting a placeholder site to direct people to my current projects.

Google Scholar / My academic writing.

Fontstruct / Download experimental modular type.

MyFonts / Purchase some of my typefaces.

Cotton Bureau / Purchase some fun merch, mostly just random designs that I like.

💚 Most Active Social

Micro.Blog / My primary “open” social home. This feed can also be followed on Mastodon at @bobwertz@bobwertz.com and is crossposted to Threads and Bluesky.

Bluesky / The community has really started to grow and I know more and more people on the service. Currently crossposting from Micro.Blog and checking in regularly.

Threads / I like Threads, but I’m trying to minimize my use of Meta software. Crossposted from Micro.Blog.

💛 Less Active Social

LinkedIn / It exists.

Mastodon / Crossposted from Micro.Blog to bobwertz@typo.social.

💔 Not Updated Social

Instagram / I’ve stopped posting on Instagram and deleted the app off my phone. Not sure that I’ll be coming back.

Pokemon Go / Every so often, I start playing around with Pokemon Go. And then I quit. Currently not updating.

Twitter / After 15 years, it’s no longer the service I loved. I finally deleted my account.

Facebook / I check in very rarely, mostly to see Memories.

Dribbble / I tried, but never got into it. Finally deleted my account.

Flickr / I abandoned Flickr a long time ago. The account still exists, though, never to be updated again.

What’s with the fish?

I drew this little guy for a personal project that never came together, but I loved him so much, he became my logo. I’ve got many different expressions — both with and without glasses — and switch them out based on how I’m feeling. I haven’t used the current fish – “The Optimist” – since 2022. Not sure why, but I feel like I’m about to turn a corner.

Where is bobwertz.com hosted?

This site is hosted by Micro.Blog. I’ve had an account ever since I backed the Kickstarter, even if I haven’t always been an active user. This current iteration of bobwertz.com was created in 2022. If you are interested in the other gear and services that I use to produce bobwertz.com and sbbfonts.com, visit my Things I Use page.