Long Posts

Longer than a tweet.

Tracking down a copy of my thesis from 1997

I want to find a copy of my 1997 honors thesis.1 I wrote it on a Power Mac 7500 in Word Perfect 3.5 on the classic Mac OS 8. It probably fit on a floppy drive, but I know I saved a backup copy of it on a Zip drive. At some point, I decided that I needed to move things off the Zip disks and consolidated all of my old files from college onto DVDs. I’m not 100% sure where that DVD is now, but I’m guessing it’s in my attic. Even if the disc hasn’t been ruined by the South Carolina heat, I don’t actually have a DVD drive to read it.

And then I remembered that the University of South Carolina library has the official copy in the off-site annex. I can request that they pull the physical copy for me to review in person at South Carolinina Library. It’s a bound copy of the actual sheets of paper I printed and turned in at Harper College almost 30 years ago. I’m going to request it next week and we’ll see how long it takes to get it out of storage.2

I suppose the moral of the story is don’t trust your archives to digital formats. A lot can go wrong.

Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. To graduate from the University of South Carolina Honors College, you had to write an undergraduate thesis. Mine was on media branding. ↩︎

  2. I’ll share some pictures when I get to see it. ↩︎

Then: Reflections from 12.01.24

Posts in the “Then” category were originally shared on my “Now” page.

Thanksgiving week was busy. I worked Monday and Tuesday, took Wednesday off and the university was closed for Thursday and Friday. It was a much needed rest. We had Norah home from college so it was nice to have all of Team Wertz under the same roof for the first time for a while.

Hard to believe it’s December. I need to switch into gear to finish up the year strong. We’ve got my wife’s birthday this week and it’s her last week of graduate classes.

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Reflections from 11.24.24

Posts in the “Then” category were originally shared on my “Now” page.

So I accidentally skipped last week. I wrote the post, but never actually uploaded it. So I’m incorporating some of what I wrote last week to cover the last two weeks.

Happy birthday to my youngest, Ryan. He turns 13 today. For another three weeks, I have three teenagers. Time flies.

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Refining my social media approach

The last two weeks has seen a surge in Bluesky usage. I’ve been on Bluesky a little since the early days. I liked the service, but I didn’t know any one there. That’s changed now and lots of friends are posting. That’s added a touch more complexity, so I figured I’d share how I’m handling my personal social media right now.

  1. I post everything to Micro.Blog. It shows up on bobwertz.com.
  2. Micro.Blog crossposts everything to Bluesky, Threads and Mastodon.
  3. I have notifications turned off on my iPhone, so I have no idea when people respond to what I post.
  4. I selectively choose when I want to engage with social media on whatever site feels right at the time.

A couple of random things I’ve noticed lately:

  1. My Instagram usage has dropped dramatically, probably because it isn’t tied in with my crossposting system. They don’t have a posting API, so no one can really add that connection. I like Instagram, but I don’t have time for everything.
  2. Cotton Bureau included one of my shirt designs in their 25% off sale. Normally, I would have helped promote on Instagram and Twitter, but I checked and they were on Bluesky and Threads. So I promoted it there. Companies used to do this kind of promotion on Twitter and Instagram. It’s nice to see them active on Bluesky and Threads.

I’m excited to see social media evolving and changing. Hopefully, we can keep the momentum going and continue to move toward better, healthier online communities.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Then: Reflections from 11.10.24

Posts in the “Then” category were originally shared on my “Now” page.

I skipped last week’s post. Sunday, I was busy with schoolwork and didn’t have time. I planned to post something later, but the election happened and I just didn’t feel like posting at all.

Favorite Picture of Last Week

Our oldest, Norah, joined us at the polls to cast her first vote in a presidential election. And while most of the races didn’t go the way we hoped, I love that I was able to share this experience with her.

Three people smiling in front of an 'I voted' sign.

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Then: Reflections from 10.27.24

Posts in the “Then” category were originally shared on my “Now” page.

This week was busy like the last couple, but felt much more manageable for some reason. I have an insanely busy week ahead of me and as the semester wraps up, I have a lot of school work to do. But emotionally, I feel a little more focused.

Favorite Picture of Last Week

My son, Ryan, is a lacrosse goalie. He played four games this weekend and did amazing. Probably his best week in goal ever. I also try to capture the action and yesterday, a kid made a great move a slipped the ball past Ryan. Great shot, and a fun picture.

Youth lacrosse player jumps in front of a goal with a goalie defending.

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Then: Reflections from 10.20.24

Posts in the “Then” category were originally shared on my “Now” page.

Another busy week. I feel like a broken record at this point. The kids’ schedules are busy. We went to the South Carolina State Fair. I was thankful that I didn’t have class this week for Fall Break, but I’ve still got a bunch of grad school deadlines to handle. We are actively looking to buy a car — which is a process I do not enjoy. It’s all quite overwhelming, but we manage to figure out how to fit it all in.

Favorite Picture of Last Week

I’ve decided to add this weekly feature to my Now page to encourage me to take and share more pictures. We went to the State Fair to see my daughter’s papier-mâché giraffe. While I was there, I caught this Ferris wheel against an impossibly blue sky.

A large Ferris wheel with colorful gondolas is set against a clear blue sky at the SC State Fair.

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Then: 10.13.24

Posts in the “Then” category were originally shared on my “Now” page.

Tough week to summarize. It was a challenging week for several reasons. Work wasn’t great. We were busy at home. Running constantly. And in the middle of it, I had a little bit of a professional realization. We got to see my nephew play football finally. We’ve been to games that he hasn’t played in, but this time we got to see Brady play and hear “Brady West on the tackle.” Ryan had four lacrosse games on Saturday, which was exhausting for everyone. And I got a chance to take Liz to one of our favorite restaurants for a much needed date night.

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Next

Many years ago, I was having coffee with a successful designer. We were discussing career challenges and he just offhandedly commented “I just don’t love design any more. In fact, I’m thinking about winding down my business.” I was still a pretty young and ambitious designer and left the meeting stunned. How could a successful designer get to this point?

Fast forward to about six months ago. My oldest is in college and took a digital art class… basically the first design class. She did really well and thought about changing her major to graphic design, but she didn’t. “I don’t want to do what you do.” In fact, all of my kids are incredibly artistic, and none of them want to be designers. I shared this observation to my wife, who matter of factly commented “You don’t love design. You haven’t for a long time. They’ve watched you. Why would they be excited about it?”

Yesterday, I was in a work meeting and I found myself far more interested in data and far less interested in creative execution. I was thinking about all the different ways I could study a problem and understand it better.

I’ve been in graduate school for what seems like an eternity.1 I went back to school to get a Master’s degree and fell in love with research. Specifically research surrounding design and visual communication. Mostly quantitative analysis. I’ve written journal articles and conference presentations. I finished my MA and rolled right into Ph.D. work. Grad school is literally what I choose to do in my “spare” time. It’s a grind and sometimes, it’s overwhelming, but I love it.

There are still aspects of design that I enjoy. I love creating typefaces and working on personal projects. Many of the things that made me a successful designer — asking questions, identifying problems and crafting creative solutions — are the same skills that I use as a researcher. Career wise, I’m still a creative director and designer, but the passion for the craft isn’t there like it used to be. I just don’t love design anymore.

I’m at peace with this revelation, but it’s a strangely emotional moment when you realize that the career you’ve built over the last 27+ years no longer fits you.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. I’ve been a part-time grad student for six years at this point. ↩︎

Then: 10.6.24

Posts in the “Then” category were originally shared on my “Now” page.

This week provided confirmation of how bad Hurricane Helene devastated the people and places that we love in Asheville. We’ve heard from all of our friends and they are fine, but the destruction is almost incomprehensible. Asheville is a 2 hour drive from our house, and we make day trips up there all the time. Many of the stores, restaurants and spots we visit are quite simply gone. Lutheridge — a camp very special to my family — is okay, but with a lot of damage. The pen store in Biltmore Village is destroyed. So is the little bakery next door with the amazing Ginger cookies and the restaurant across the street with the pea salad that my wife loves. It’s hard to process all the loss.

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Parker 25B: My first vintage fountain pen

My dad texted me one afternoon that he’d found some fountain pens at a local auction and asked if I wanted to bid on them. He’s shared links in the past and I’ve never seen anything that looked interesting. From the look of the pictures, most of the listings looked well worn. But one of the pens was actually in the original packaging — a Parker 25B. It was impossible to tell what condition the pen was in, but I decided to take a shot on it. Dad placed a $7 bid. And won.1

When I got the pen, it was in great shape. The package contained two dried up ink cartridges and a squeeze converter.2 The pen had been used — there was dried up black ink in the feed — but I was able to clean it up fairly easily. I inserted a modern Parker black “Quink” cartridge3 and the pen started writing immediately.

Parker 25B box

The Parker 25 was an entry level metal pen that the company introduced in 1975 and sold until the late 1990s. My new acquisition was a Parker 25B, a matte black version that was only sold between 1979 and 1983. The body of the pen is a little bit thinner than many of my favorite pens with a stepped down section at the back that allows the cap to be securely posted while writing. Apparently the matte black finish can be easily damaged, but the surface of this pen looks like it’s barely been used.

Parker 25B pen with cap posted.

The nib section is simple and beautiful, with no markings to indicate what thickness it is. The 25B was only available in a fine or medium nib, and this one writes like a medium nib.

Parker 25B nib.

The Parker 25 was designed to look modern and that’s how Parker marketed the pen. In one ad, they referred to the pen as “Space Age Design.” One major shift from traditional Parker pens was the clip design — squared off with a Parker badge on it instead of the traditional Parker arrow.

Parker 25B clip.

The pen is stamped “Made in England,” but I don’t know what year this pen was manufactured in. Many Parkers have year codes etched into them, but I can’t find one on my 25B. Given that it was only manufactured between 1979 and 1983, I know the pen is between 41-45 years old.

Bidding on this pen was a gamble because we couldn’t inspect it in person. I’ve been intimidated by vintage pens, worried that I’d overpay or get something that doesn’t work. My dad loves these kinds of auctions and has been looking for pens for several years. This is the first I felt good about. If you are interested in picking up a vintage pen like this, my best advice is to be patient and know what you are looking for.

My Parker 25B writes beautifully and fits my preference for modernist fountain pen designs. I haven’t decided if I’m going to add it to my daily carry yet, or just use it at home. But I’m thrilled that I have it in my collection and look forward to using it.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. Dad has found some some great stuff over the years, like 100-year-old litho stones and a tiny Hamilton Type case. ↩︎

  2. The squeeze converter didn’t work well, so I ordered a twist converter from JetPens that should fit it. ↩︎

  3. One benefit of the Parker brand is that cartridges are available everywhere. I picked up the ink cartridges at an Office Max near my office. ↩︎

Then: 9.29.24

Posts in the “Then” category were originally shared on my “Now” page.

Hurricane Helene hit us in Columbia, South Carolina this week. Early Friday morning, we lost power with 60+ mph wind gusts. Trees down everywhere. In Columbia, we weren’t prepared for a storm of this magnitude. We got power back 12 hours later, but many people in the area are still without power.

As bad as it was here, it was much, much worse two hours north in Asheville. Western North Carolina is devastated. Asheville is in many ways a second home and it’s heartbreaking to see the devastation and flooding.

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Then: 9.22.24

Posts in the “Then” category were originally shared on my “Now” page.

This week was a little more relaxed than the last few. I took Friday off and spent some time working on projects. The weeknights were busy, and our middle child had driving lessons on Saturday and Sunday. Next week looks to be reasonable.

Humorously, I wrote, but forgot to upload, my Now page from last week. I’m trying to use this as a weekly journal. It’s more for me than anyone else, but if you missed my weekly update, I’m sorry.

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Then: 9.15.24

Posts in the “Then” category were originally shared on my “Now” page.

A very busy week. I had a significant work event on Wednesday, and needed to help my daughter with some of her homework in the evenings during the week. Completely wrecked my sleep schedule. Need to be better about going to bed at a reasonable hour. I feel it when I don’t get enough sleep.

The week ahead looks a little more typical… which is still relatively busy with classes, lacrosse and homework.

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Then: 9.8.24

Posts in the “Then” category were originally shared on my “Now” page.

A draining week and weekend. Not bad, but exhausting. I almost forgot to post my weekly update. We celebrated Jill’s 17th birthday this weekend. (Her actual birthday is next week.) It was wonderful, but involved getting the house ready for guests. Balancing that with classwork, work, lacrosse starting back up for Ryan. It’s Sunday afternoon and I feel like I am running out of time.

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Then: 9.1.24

Posts in the “Then” category were originally shared on my “Now” page.

I had an up and down week. Some good days, but I also had one of those days that was terrible from start to finish. Really thankful for the long Labor Day weekend. I’m going to start updating the Now page on Sunday.

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The Red Lobster near me has closed, and I’m kinda sad.

Red Lobster has been struggling through financial troubles for a while and the chain is the process of being sold. Today, they announced that the location closest to me in Cayce, South Carolina has closed. I’ve eaten at that Red Lobster once in the last five years and it was an unmitigated disaster. We waited forever for a table and the food wasn’t great.

But my grandparents and parents loved Red Lobster. There is a Red Lobster in Aiken that my grandparents always took us to. While I was in college, we had many family dinners at the Cayce Red Lobster. I think we went there after I graduated from college. When Liz and I got married, we lived in Cayce, and sometimes, you want some fried shrimp and Cheddar Bay Biscuits after church.

Alas, I won’t miss my local Red Lobster, but I am sad to see it go.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Papaya ≠ Orange?

My daughter has gotten us all into F1. Jill’s become a hard core McLaren fan. My wife seems to have settled into cheering for George Russell and Mercedes. Ryan is a Max Verstappen fan.

As for me, I tend to be pulling for McLaren. Which causes a problem. Their color is papaya… which is orange.

I don’t do orange. As a South Carolina Gamecocks fan, orange is the color of all of our rivals… from in-state Clemson to SEC foes Florida and Tennessee. (And I’m not just a SC fan, I’m also manage the schools visual branding.)

Jill’s convinced herself that papaya and Clemson orange are different colors. She’s decked out in papaya right now celebrating Lando’s Dutch Grand Prix victory. She’s right – the colors are different – but it’s still tough for me. We’ll see if I come around to McLaren papaya, or if I continue my orange ban.

Looking forward to seeing how Lando and Oscar do in the Italy Grand Prix next weekend.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Then: 8.24.24

Posts in the “Then” category were originally shared on my “Now” page.

The start to the school year continues. I had my first grad school class of the semester this week. Looking forward to learning more about qualitative methods. Liz starts her Ph.D. class this week and the kids’ school is in full swing.

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See previous “Now” pages in the “Then” category.

Then: 8.17.24

Posts in the “Then” category were originally shared on my “Now” page.

Liz and the kids are back in school. We moved our oldest into an off-campus apartment. Starting to figure out everyone’s schedules. It’s been a busy week.

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Then: 8.10.24

Posts in the “Then” category were originally shared on my “Now” page.

Reasonably good week. We’re getting our oldest ready to go back to college. I’ve started my plan to be healthier at 50 than I was a 40 — working out a little bit and eating better. Lifestyle change is hard.

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Then: 8.2.24

Posts in the “Then” category were originally shared on my “Now” page.

I celebrated my 49th birthday this week. My kids have an annual tradition where they bake a cake for me, usually with a high degree of difficulty. This year, they attempted to make a Borg Cube from Star Trek.

As I turn 49, I’m looking ahead to 50 next year. I’ve decided that I want to be healthier at 50 than I was at 40. I need to loose weight, eat better and be more active. Basically a lifestyle change. I’m going to add a health category to my weekly Now page updates.

Still wondering if I should post these on Sundays instead of Saturdays.

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Then: 7.27.2024

Posts in the “Then” category were originally shared on my “Now” page.

Just had a relaxing week of vacation with just my wife and me. The kids were at summer camp for the week so we decided to celebrate our 25th anniversary early up near Asheville. We had a great time, but it’s going to be hard going back to reality on Monday.

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Open Social vs. Indie Social

Choosing our words carefully

I wrote a blog post in early 2019, trying to make a distinction between “open” social platforms that thrived on interoperability compared to “captive” networks that trap you in their system. As an aside, I also noted the difference between “indie” social and “open” social and added this footnote:

I recognize that the concept of an open social network from a large corporation might seem absurd in today’s environment, but you never know.

Five years later, we have Threads, a somewhat open social network from a large corporation with a track record of building toxic captive networks. The word “open” in this case is distinct from “indie,” since no one can ever claim that Meta is a small independent company. But in the case of Threads, they do seem to be moving toward being more open.1

I think it’s important to make a distinction, between open and captive social networks, but also between open and indie networks.2 Our goal should be interoperability between our networks. The indie web is a big part of this effort, driving the technology and the open social philosophy forward. But I believe it’s going to take some of the large players truly adopting open social protocols to make true interoperability a reality.

These layers are all complicated, and how we talk about it matters, especially when talking with less tech savvy audiences. As advocates for interoperability online, I think we need to do a better job communicating how our goals will benefit everyone. Using accessible language is a big part of that effort.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. I completely understand your skepticism. ↩︎

  2. There are indie social companies that are not committed to interoperability. ↩︎

Then: 7.20.24

Posts in the “Then” category were originally shared on my “Now” page.

Weird week. I got randomly sick for an evening. I woke up at 2 AM with a fever that only lasted a couple of hours and no other symptoms. So strange. Whenever I get sick now, I worry about COVID and getting others sick, but I’m pretty sure this was just a random virus.

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Sticker Mule: A bad equation

The Sticker Mule email arrived in my inbox, but I didn’t see it at first. Instead, I saw the backlash on Threads.

Here’s the thing, I knew the owner was conservative, but it didn’t really matter to me. I’d randomly order stickers (or keychains) whenever they had a great special. And they ran specials a lot.

Many companies take stands on issues as a way to signal their values. But most of the time, those topics are carefully chosen to align with their customer beliefs. There is an entire discipline in public relations scholarship called Corporate Social Responsibility that studies this strategy.

But this crosses a line. Blasting your entire business mailing list with a political message — a mailing list that is a massive asset to your sales funnel — is just stupid.

Why? You are choosing to voluntarily spam your mailing list with a political message that half of your list likely finds objectionable. Look at the last two presidential elections. Over half of the U.S. voted against him. Twice.

And add to that the nerve of trying to use an attempted assassination to sell shirts. Incomprehensible.

Anyway, I unsubscribed. I’ve got a Sticker Mule sticker on a water bottle that I’ll cover up. I’ll find another vendor and he’s apparently got plenty of business from people that agree with him.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.

Comfort Star Trek

I’m home sick today and was thinking about shows I watch when I’m just killing time. Episodes I love to just put on in the background when I’m working (or sick). Most of the time, I open Paramount+ and play Star Trek. I figured I’d share my favorite “comfort” episodes. Warning: A couple of mild spoilers below for really old episodes.1

Mariner and Boimler on the USS Enterprise.

Star Trek: The Original Series

Star Trek: The Next Generation

Star Trek: Deep Space Nine

Star Trek: Voyager

Star Trek: Discovery

Star Trek: Lower Decks

Star Trek: Strange New Worlds

Star Trek: Picard


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.


  1. Or Star Wars: Rebels, but that’s a post for another day. ↩︎

Then: 7.13.24

Posts titled “Then” were originally shared on my “Now” page.

Good week, although still way too hot in Columbia, South Carolina. To be fair, it’s too hot pretty much everywhere, it seems. I’ve stolen a brilliant idea from Sven Dahlstrand (@sod on Micro.Blog) and I’m going to archive my previous “Now” pages on blog in a category called “Then.” I like to have an archive of everything and it always bothered me that my Now page implementation didn’t have a history.

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Then: 7.6.24

I’m giving the “Now” page concept another go. I love the idea, but I just haven’t figured out how to make it work for me. For now, I’ve settled on an opening paragraph and three category prompts: feels, projects and entertainment. Should capture a nice snapshot of what I’m focused on and how I’m feeling. When I update these, I’m going to copy them over to Notion so I have a weekly journal.

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Posts in the “Then” category are archives of my “Now” pages.

Dead Mall Memories

I know that enclosed shopping malls have fallen out of fashion, but I’m of an age where malls played a major role in my childhood. An abandoned mall in Columbia is being torn down and I was thinking today about all the malls that have played a role in my life. I figured I’d share a couple of memories of malls that are no more…

Shoppers at the Aiken Mall
Shoppers at the Aiken Mall. Photo by Tim Dominick accessed via the Walker Local and Family History site at Richland Library.

All three of these locations are finally being redeveloped and I’m really happy about that, but as a kid that grew up in the 1980s and 1990s, these old hangouts will always hold a special place in my heart.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.


  1. Originally, there was an open air mall on this spot called Richland Mall. Then it was redeveloped and the name was changed to Richland Fashion Mall. Eventually its name was changed back to Richland Mall. ↩︎

  2. Seriously! The store had a display high in the back with several monkeys. ↩︎