Bob Wertz

Post Formatting

Testing out how I want to format my longer posts.

I haven’t had this Micro.Blog site for long, but I’ve written at my other site – Sketchbook B – for almost 15 years.1  Over time, my long form blog posts there developed a pattern. I had a basic structure with headers, footnotes, divider lines and a bio at the end. And I want to replicate some of that here and needed a post to experiment with. This is that post.2

I’ve already been using an H2 as a subhead and I like the way that looks. Like many writers, I often want to add footnotes as I write. Over on Sketchbook B, I used asterisks, but since I’m writing in Markdown, that’s kind of a pain in the ass. So I figured I’d go with superscript numbers, which is more conventional anyway.3  I continue to use divider lines to separate the body of the post from the footnotes, and a second divider line between the footnotes and a bio.

I’m not sure what I want to do with the bio. I found that most of my traffic came from Google, so the reader was dropping in on my site with no idea who I was. For now, I’ve decided to go with the shortest one sentence bio that I could and set it at the end in italics.

One aspect that I haven’t yet decided on is images. On my Squarespace-hosted site, each post had a preview image and I’d include a post image. So far on, I don’t need a preview image, but I do think I want to create some type of standard post image to include under the subhead. I’ll keep experimenting, but I feel good about my basic post format.

  1. I’m going to keep writing at Sketchbook B, but the content will be mostly Adobe Creative Cloud tips.
  2. I’m using a trial of MarsEdit right now. And I really love the preview engine that lets me see how this is going to look, even before I post it. Looks like I’ll be purchasing a license.
  3. I don’t love how the superscripts mess with the overall line spacing. It just feels wrong. I may try to come up with another approach.

Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. is hosted on Micro.Blog and uses a customized version of the Pure theme by Chris Hannah. "Bob Wertz" in the header and titles on the long posts are set in Powertrain Narrow Black, one of my typeface designs. You can purchase the my fonts on MyFonts.