Photo of Bob Wertz in a coffee shop

Bob Wertz is a designer, creative director and Ph.D. student living in Columbia, South Carolina. I’ve managed creative teams in higher education and insurance for most of my career. I’ve been married for over 20 years and we have three kids, the oldest of whom just started college.

As a part-time Ph.D. student at the University of South Carolina’s School of Journalism and Mass Communication, my research is focused on media effects and visual communication — especially related to logos. My Google Scholar page doesn’t have much on it right now, but hopefully that will change soon.

I study logos and visual branding, so I tend to write about branding frequently.In addition to my scholarly research interests, I enjoy experimenting with typeface designs. My typefaces are distributed as part of my other site — Sketchbook B — and sold through online vendors like MyFonts. For someone who claims to not care that much about social media, I write about social media a lot.

What’s with the fish?

I drew this little guy for a personal project that never came together, but I loved him so much, he became my logo. I’ve got many different expressions — both with and without glasses — and switch them out based on how I’m feeling. Right now, he’s skeptical.

🟢 Active Websites and Profiles / This site, hosted on Micro.Blog. / Hosts my older blog posts and information about my type designs.

Google Scholar / Not much right now, but more to come.

Fontstruct / Download experimental modular type.

MyFonts / Purchase some of my typefaces.

💚 Most Active Social

Micro.Blog / My primary “open” social home. This feed can also be followed on Mastodon at

Instagram / I still post pictures.

💛 Less Active Social

LinkedIn / It exists.

Bluesky / Interesting tech. Small community. Currently crossposting from Micro.Blog.

Threads / It’s early, but promising.

💔 Not Updated Social

Twitter / After 15 years, it’s no longer the service I loved. I’m done.

Facebook / I check in very rarely, mostly to see Memories.

Dribbble / I tried, but never got into it.

Where is hosted?

This site is hosted by Micro.Blog. I’ve had an account ever since I backed the Kickstarter, even if I haven’t always been an active user. This current iteration of was created in 2022.