Photo

I’ve always loved photography.

Even though it rained earlier, we got out to Gather Columbia late this afternoon. Lots of great food options. Fun atmosphere. Another cool addition to Columbia.

A modern urban plaza features a large building with glass windows, a grassy area, and a restaurant with outdoor seating. An outdoor market features people dining at tables, surrounded by a two-story structure with various shops and stalls.

More Apple Logo Variations

12/30/25 • 1 min read

One strange thing about Apple’s visual identity is that they allow logo variations that most brand managers would never approve. In the past, I’ve noted their environmental logo with a green leaf and their security logo that looks like a padlock. They have a gift logo that they use annually during the holidays and created a special logo for their opening of their Marina Sands store in Singapore.

Today, I saw another couple of variations to add to my list from the Apple Japan web site as part of their New Year’s Celebration:

For a company known for their branding, I think it’s fascinating to see all of these variations from Apple. Especially since it runs counter to what most brands do.

Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008 and an Apple user since 1994.

12/29/25 →

Finally got to see my nephew’s basketball team. Helps when his team plays in a tournament five minutes from my house.

12/27/25 →

Our travel plans for Christmas changed at the last minute, so Team Wertz took a day trip to the Isle of Palms and Charleston.

Four people are standing on a beach near the water with a pier in the background.

12/25/25 →

Christmas morning.

A family in pajamas are sitting around a Christmas tree with presents, in a cozy room decorated for the holidays.

12/24/25 →

Merry Christmas from Team Wertz.

A family of five poses together dressed in festive attire, with Christmas trees and decorations in the background.

12/23/25 →

The renovated Finlay Park in Columbia is gorgeous. They did such a great job with the update and it’s now such a vibrant space for the community. Love it.

A large cascading fountain is set in Finlay Park with the Columbia, South Carolina skyline in the background.

12/23/25 →

A cubano at Indah Coffee.

A cubano with a heart-shaped latte art on a wooden table.

Happy 21st birthday, Norah! Glad we could celebrate with you.

12/13/25 →

Finlay Park on a cool morning.

Finally got by to see the new Finlay Park. Beautiful.

10/24/25 →

Impressed with the new Methodical Coffee in The Bull Street District in Columbia. Really awesome to see this area finally coming together.

Methodical Coffee Columbia. A modern café interior features a central coffee bar with baristas serving customers and an upper level with additional seating.

10/17/25 →

My family loves the State Fair. I love how much they love the State Fair. (I don’t actually love the State Fair.)

Every year at the USC State of the University address, I get a selfie with Cocky.

9/9/25 →

Happy 18th birthday, Jilly!

9/5/25 →

Scout Motors partnered with local coffee shops to buy coffee for Columbia today. Pretty cool event, and we are happy to have Scout in our community. Thanks for the free drink today! (And the stickers.)

A coffee cup with an orange sleeve and a "Scout" sticker is placed on a wooden table in a cozy café setting.

8/21/25 →

26 years ago today! Happy anniversary @lizzy_wertz.

8/16/25 →

Unplanned dinner date.