Posts in "Long Posts"

Absurd Ahsoka Finale Speculation

Tomorrow night, the Ahsoka finale airs on Disney+. I’m looking forward to it. I’ve enjoyed the show. It’s not perfect, but I love Star Wars Rebels and it’s great to see a continuation of the story line.

I’ve got a few absurd ideas about the finale that I figured I’d share. Our heroes are on Peridea, in another galaxy. Thrawn is ready to come back to the core galaxy, partnered with the Nightsisters, to restore the Empire.

Here are 9 absurd things that are not going to happen on the season finale of Ahsoka:

  1. Our heroes (and maybe villains) will remain stuck in the Peridea galaxy. That would at least explain where they were during the Rise of Skywalker.

  2. Force ghost Kanan Jarrus appears to… Ezra? Hera? Jacen?

  3. Yoda’s species is actually from this new galaxy, and they are the enemies of the Nightsisters.

  4. There is an even darker power in the new galaxy that is...

Streaming killed the TV clip show

Recently, we started rewatching Alias, the 2000s ABC spy thriller by J.J. Abrams.1 All five seasons are on Disney+ and we started from the beginning. Season 1 has 22 episodes, which was once considered a “full season.” Now, a streaming show rarely has more than 8 or 10 episodes a season.

Alias became a hit and attracted new viewers over the first season. But in the broadcast TV era, there wasn’t an easy way for people to go back and watch the episodes they’d missed. I remember ABC trying to rerun episodes as it gained popularity. And the “previously on” section got hilariously longer to try and catch people up.

The 17th episode of season 1, “Q&A,” is an exposition-filled clip show where a skeptical FBI agent quizzes super spy Sydney Bristow (played by Jennifer Garner). She answers his questions, explaining the premise of the series while showing...

Threads as a "federated" brand solution

When the exodus from Twitter first started last year, many tech-savvy people were moving to Mastodon and I wondered if brands would move their accounts to self hosted instances. After all, from a branding standpoint, @offical@starbucks.com is better than @starbucks@mastodon.social. At the end of that post, I posited that someone would come along with a service that handled the fediverse complexity for companies.

That service is Threads.

Lots of people have asked why Meta was interested in providing ActivityPub support. I honestly think part of the story is so Meta can tell brands – their advertisers – that they can just publish on Threads and it will eventually be accessible on any other non-Twitter platform. Of course, they’ve still got to deliver on that promise… right now Threads doesn’t have ActivityPub support.

So far, branded accounts have flocked to Threads. If @BRAND-NAME@threads.com becomes the default for official branded social content, Meta benefits....

Twitterless: The Final Chapter

I’ve been preparing for Twitter’s demise for seven years, but I didn’t see ‘X’ coming.

Twitter bird with Xs in the eyes.

I’ve been preparing for the end of Twitter since 2016, when Twitter was struggling with some financial issues and the future was uncertain. I pondered what would happen of Twitter went away suddenly.

2016: Twitterless:

Which got me thinking, what if we woke up one morning and Twitter was gone. Or more likely, what if Twitter changed so radically, that it was unusable?

I’m more concerned that Twitter, or a company that buys Twitter, will change it so completely, that it becomes useless.

Fast forward a little over a year later. Twitter’s financial issues were less dire, but they were struggling with flat user growth, coupled with a rise in abuse and hate on the platform.

2018: Twitterless, Part II:1

As...

We’ve always had independent media. Why should social media be any different?

New social media outlets prove the viability of indie social.

The invention of the printing press made mass media possible. Printing houses produced popular books and bibles, but they also spread the writing that powered the Reformation. Major newspapers became was the dominant media for decades, but there have always been community and independent newspapers. Self-publishing, indie music, art house films and college radio are all forms of independent media.

Economy of scale1 pushes these systems toward consolidation. But as these media outlets consolidate into a few major players, there is always a market for an alternative. Why should social media be any different?

When the internet became popular, personal sites and blogs were the ultimate form of independent media. Economy of scale kicked in like it always does. Large news sites dominate and Google Search drives the traffic to the largest most well established sites. Continue Reading →

Sharing Apple News Links

I get Apple News+ with my Apple One bundle and I actually use it frequently on my Mac. My local newspaper, The State, in included in News+ and I can read articles that are normally behind a paywall. Once I’m there, I tend to find other things to read and share. But sharing Apple News story links on social media isn’t always helpful since it obscures the real URL behind a redirect.

On a Mac, it’s easy to share the original URL. Click the share button in the upper right hand corner of the interface, and choose Safari. It opens the original article on the web and you can then share that URL instead of a link to Apple News.

On the iPhone, it’s not as simple. Click the ellipses in the upper right and select Share Story. Then from the list of apps that appears, select Safari. (You may need to...

The Instagram Threads launch and media effects theory

Yesterday, I mentioned I was interested in the media narrative surrounding the introduction of Instagram Threads. I wanted to expand on what I’m looking for, and to do that, I need to start with some mass communications theory.

I’m a Ph.D. student that mostly researches visual effects, but I’ve taken a few classes that look at how media effects work. There are levels to media effects, but essentially, you can break it into three types of effects.1

  • Agenda Setting tells you what to think about.
  • Framing tells you how to think about it.
  • Priming prompts you to take an action.

Everyone teaches this a little differently, but this is how I like to think about it. As I look at how the media covers Instagram’s Thread, I think it’s worth thinking about the coverage in these terms.

Agenda Setting

The media is very good and setting the “agenda” for what people...

Three questions ahead of the release of Instagram's Threads

I looks like Meta will release their text-based, Instagram-branded Twitter competitor this week. Am I excited about Instagram Threads? Not really. I’m happy with the current state of my social media usage.

Am I curious about it? Absolutely. We are in a fascinating period of change in the services we use online and the ways we share information. Specifically, I’m interested in three questions:

  1. Will Instagram users actually adopt it? This is the big question. Will the people I follow on Instagram start accounts? And will they post content that I’m interested in? What will the demographics of the user base be? So many question about what this audience might look like.

  2. How will the ActivityPub implementation work? As a devoted Micro.Blog user, I’m interested in the rumored ActivityPub integration. Will I be able to follow Threads users on Micro.Blog? Can I cross post from Micro.Blog? As the first mainstream ActivityPub implementation,...

You are currently being recorded.

Our neighbors installed a new security system a couple of weeks ago. When you walk anywhere near it – and that radius includes our driveway – a recording plays: “You are currently being recorded.”

We have great neighbors, but when I first heard it, I was a little annoyed. My wife was irritated, too. Every time we walked to our cars… “You are currently being recorded.”

A few days after this started, I was walking out to the car with my kids and the alarm system informed us that we were being recorded… and my 15-year-old daughter waived in the general direction of the camera, yelled “Hello camera” and got in the car. She repeats this greeting every day when she leaves for school, choosing to be amused instead of irritated.1

There are two lessons in this story:

  1. Don’t install a talking alarm system. It’s annoying. (My neighbor isn’t happy...

The rush to hype

Not everything is going to change the world tomorrow

I’m not sure when the “hot take” era started. It predates the internet1, but social media really seems to have kicked it into the stratosphere. There’s a rush to hype everything as the next disruptive invention. Wearable devices. Foldable displays. Ride sharing and self-driving cars. Blockchain and cryptocurrency. Artificial intelligence and machine learning. AR and VR. Federated social media.

While social media drives the hype train, it’s powered by money. Major companies are afraid of missing a big trend and becoming irrelevant. Small companies see an opportunity to move fast and take advantage of the new tech. VC firms are willing to gamble on the technology in hopes of a big pay day. Entrepreneurs sell grand visions with hopes of making it big. All of these entities benefit from building the hype around every new technology.

What technology really...