I mentioned earlier this week that the Edward Tufte workshop in Atlanta eight years ago was a driving factor in returning to graduate school, but that’s actually a partial truth. There were actually five lectures that sparked an interest in design research and grad school. All of them held in vast hotel meeting rooms with hundreds of attendees, but each of them connecting with me on a deeper level.
Jonah Lehrer, AIGA Gain Conference, October 2008, New York City
Gain was AIGA’s “Business of Design” conference1 and there was a roster of big wig, influential speakers. Jonah Lehrer was there to talk about his best-selling book, Proust was a Neuroscientist. Lehrer connected creativity with neuroscience advancements, arguing that artists often figured out how the brain worked before scientists did. This concept that neuroscience and creativity could be linked was fascinating to me. A few years after...