Long Posts

Longer than a tweet.

Then: 9.15.24

Posts in the “Then” category were originally shared on my “Now” page.

A very busy week. I had a significant work event on Wednesday, and needed to help my daughter with some of her homework in the evenings during the week. Completely wrecked my sleep schedule. Need to be better about going to bed at a reasonable hour. I feel it when I don’t get enough sleep.

The week ahead looks a little more typical… which is still relatively busy with classes, lacrosse and homework.

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Then: 9.8.24

Posts in the “Then” category were originally shared on my “Now” page.

A draining week and weekend. Not bad, but exhausting. I almost forgot to post my weekly update. We celebrated Jill’s 17th birthday this weekend. (Her actual birthday is next week.) It was wonderful, but involved getting the house ready for guests. Balancing that with classwork, work, lacrosse starting back up for Ryan. It’s Sunday afternoon and I feel like I am running out of time.

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Then: 9.1.24

Posts in the “Then” category were originally shared on my “Now” page.

I had an up and down week. Some good days, but I also had one of those days that was terrible from start to finish. Really thankful for the long Labor Day weekend. I’m going to start updating the Now page on Sunday.

Feels

Health

Projects

Entertainment

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The Red Lobster near me has closed, and I’m kinda sad.

Red Lobster has been struggling through financial troubles for a while and the chain is the process of being sold. Today, they announced that the location closest to me in Cayce, South Carolina has closed. I’ve eaten at that Red Lobster once in the last five years and it was an unmitigated disaster. We waited forever for a table and the food wasn’t great.

But my grandparents and parents loved Red Lobster. There is a Red Lobster in Aiken that my grandparents always took us to. While I was in college, we had many family dinners at the Cayce Red Lobster. I think we went there after I graduated from college. When Liz and I got married, we lived in Cayce, and sometimes, you want some fried shrimp and Cheddar Bay Biscuits after church.

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Papaya ≠ Orange?

My daughter has gotten us all into F1. Jill’s become a hard core McLaren fan. My wife seems to have settled into cheering for George Russell and Mercedes. Ryan is a Max Verstappen fan.

As for me, I tend to be pulling for McLaren. Which causes a problem. Their color is papaya… which is orange.

I don’t do orange. As a South Carolina Gamecocks fan, orange is the color of all of our rivals… from in-state Clemson to SEC foes Florida and Tennessee. (And I’m not just a SC fan, I’m also manage the schools visual branding.)

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Then: 8.24.24

Posts in the “Then” category were originally shared on my “Now” page.

The start to the school year continues. I had my first grad school class of the semester this week. Looking forward to learning more about qualitative methods. Liz starts her Ph.D. class this week and the kids’ school is in full swing.

Feels

Health

Projects

Entertainment

See previous “Now” pages in the “Then” category.

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Then: 8.17.24

Posts in the “Then” category were originally shared on my “Now” page.

Liz and the kids are back in school. We moved our oldest into an off-campus apartment. Starting to figure out everyone’s schedules. It’s been a busy week.

Feels

Health

Projects

Entertainment

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Then: 8.10.24

Posts in the “Then” category were originally shared on my “Now” page.

Reasonably good week. We’re getting our oldest ready to go back to college. I’ve started my plan to be healthier at 50 than I was a 40 — working out a little bit and eating better. Lifestyle change is hard.

Feels

Health

Projects

Entertainment

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Then: 8.2.24

Posts in the “Then” category were originally shared on my “Now” page.

I celebrated my 49th birthday this week. My kids have an annual tradition where they bake a cake for me, usually with a high degree of difficulty. This year, they attempted to make a Borg Cube from Star Trek.

As I turn 49, I’m looking ahead to 50 next year. I’ve decided that I want to be healthier at 50 than I was at 40. I need to loose weight, eat better and be more active. Basically a lifestyle change. I’m going to add a health category to my weekly Now page updates.

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Then: 7.27.2024

Posts in the “Then” category were originally shared on my “Now” page.

Just had a relaxing week of vacation with just my wife and me. The kids were at summer camp for the week so we decided to celebrate our 25th anniversary early up near Asheville. We had a great time, but it’s going to be hard going back to reality on Monday.

Feels

Projects

Entertainment

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Open Social vs. Indie Social

Choosing our words carefully

I wrote a blog post in early 2019, trying to make a distinction between “open” social platforms that thrived on interoperability compared to “captive” networks that trap you in their system. As an aside, I also noted the difference between “indie” social and “open” social and added this footnote:

I recognize that the concept of an open social network from a large corporation might seem absurd in today’s environment, but you never know.

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Then: 7.20.24

Posts in the “Then” category were originally shared on my “Now” page.

Weird week. I got randomly sick for an evening. I woke up at 2 AM with a fever that only lasted a couple of hours and no other symptoms. So strange. Whenever I get sick now, I worry about COVID and getting others sick, but I’m pretty sure this was just a random virus.

Feels

Projects

Entertainment

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Sticker Mule: A bad equation

The Sticker Mule email arrived in my inbox, but I didn’t see it at first. Instead, I saw the backlash on Threads.

Here’s the thing, I knew the owner was conservative, but it didn’t really matter to me. I’d randomly order stickers (or keychains) whenever they had a great special. And they ran specials a lot.

Many companies take stands on issues as a way to signal their values. But most of the time, those topics are carefully chosen to align with their customer beliefs. There is an entire discipline in public relations scholarship called Corporate Social Responsibility that studies this strategy.

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Comfort Star Trek

I’m home sick today and was thinking about shows I watch when I’m just killing time. Episodes I love to just put on in the background when I’m working (or sick). Most of the time, I open Paramount+ and play Star Trek. I figured I’d share my favorite “comfort” episodes. Warning: A couple of mild spoilers below for really old episodes.1

Mariner and Boimler on the USS Enterprise.

Star Trek: The Original Series

Star Trek: The Next Generation

Star Trek: Deep Space Nine

Star Trek: Voyager

Star Trek: Discovery

Star Trek: Lower Decks

Star Trek: Strange New Worlds

Star Trek: Picard


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.

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Then: 7.13.24

Posts titled “Then” were originally shared on my “Now” page.

Good week, although still way too hot in Columbia, South Carolina. To be fair, it’s too hot pretty much everywhere, it seems. I’ve stolen a brilliant idea from Sven Dahlstrand (@sod on Micro.Blog) and I’m going to archive my previous “Now” pages on blog in a category called “Then.” I like to have an archive of everything and it always bothered me that my Now page implementation didn’t have a history.

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Then: 7.6.24

I’m giving the “Now” page concept another go. I love the idea, but I just haven’t figured out how to make it work for me. For now, I’ve settled on an opening paragraph and three category prompts: feels, projects and entertainment. Should capture a nice snapshot of what I’m focused on and how I’m feeling. When I update these, I’m going to copy them over to Notion so I have a weekly journal.

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Dead Mall Memories

I know that enclosed shopping malls have fallen out of fashion, but I’m of an age where malls played a major role in my childhood. An abandoned mall in Columbia is being torn down and I was thinking today about all the malls that have played a role in my life. I figured I’d share a couple of memories of malls that are no more…

Micro.Blog as my home base

I was thinking this week about how Micro.Blog has become the home base for all of my online activity. I’ve had an account since I backed the Kickstarter in 2017, but recently, I’ve started slowly moving everything from my old Squarespace1 site:

Twitterless: An Epilogue

Sbb twitterless 2

I wrote a post in 2016 asking how I would deal with the inevitable demise of Twitter. And followed up with posts in 2018, 2022 and 2023.1

In each of the post, one common refrain kept resurfacing. There is no equal for following a live event on Twitter. The last month or so, there have been several events in tech and sports that I would have followed closely on Twitter.

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SbB Fonts: My new two-color type design site hosted on Micro.Blog

I decided a while back that I wanted to separate my typeface designs onto their own site. They’ve always lived alongside my blog and other creative projects, but they needed a home of their own, especially since I plan to expand the offerings in the near future. I’ve been noodling around with options, but today, I’m finally ready to release SbBFonts.com out into the world with a design inspired by two-color printing.

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15 years of Fontstruct

I realized this morning that I’ve been using Fontstruct for 15 years. Fontstruct is an online tool for building modular typefaces. My first typeface design — Big Thursday — debuted on May 26, 2009. Since then, I’ve publicly released 49 fonts on Fontstruct and 19 have been selected as “Staff Picks.”

The original version didn’t have a lot of flexibility,1 but over time developer Rob Meek has added new brick types, construction methods, kerning, support for color fonts and other features to Fontstruct to make it more powerful. My work tends to be a little brutalist, but if you want to understand the flexibility of the tool, check out the gallery to see what amazing creations people can craft with this online tool.

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Project Repost: Moving select posts from Squarespace to Micro.Blog

I started a blog in early 2008. Over the years, I wrote hundreds of posts and articles. Some of it good. Much of it forgettable. I authored a bunch of InDesign tips that generated search traffic, but over time, I became less interested in writing about Adobe Creative Cloud and design issues. A few years ago, I moved all my writing over to this site. As part of some work I’m doing this summer to clean up my various sites, I wanted to figure out how to save the posts from this old Squarespace site.

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Reading back over 14 years of blog posts... and deciding what to do with them.

Several years ago, I moved all of my blog posting from my Squarespace-hosted sketchbookb.com to my Micro.Blog-hosted bobwertz.com. I’ve been happy with the move. My plan was to switch my Squarespace blog over to more professional posts, but that never really happened — and I don’t really feel like posting more InDesign and Creative Cloud tips. Last week, I decided that I need to do something with the old site and I’m working through my options.

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What value does a national organization offer?

I’m noticing a tension growing between national organizations and their local affiliates. Just three recent examples that have crossed my path:

Why didn’t the airbags deploy?

An incredibly strange accident, but my wife and son are fine.

SUV in a car accident surrounded by emergency vehicles.

Two weeks ago, Liz and Ryan were driving to school early in the morning in a midst of a rain storm when a pine tree blew into their path and impaled their 2020 Buick Envision. The tree was about 24 feet tall, passed through the headlight, through the engine, through the firewall, through the dashboard and extended several feet into the passenger cabin, between the front headrests.

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Buffy the Vampire Slayer, Chocolate Cake for Breakfast, and Gill Sans: Separating work from their creator?

I watched a couple of my favorite episodes of Buffy the Vampire Slayer tonight. The show was once one of my favorites and creator Joss Whedon could do no wrong. I loved Buffy, Firefly, The Avengers and Dr. Horrible’s Sing-Along Blog. I even watched Agents of SHIELD. But eventually, it came to light that Joss wasn’t the feminist he claimed to be, repeatedly cheated on his wife, and verbally abused many of the people he worked with, especially Charisma Carpenter.

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Inherent. Indestructible. Permanent.

Almost 100 years ago, in the middle of the Industrial Revolution, typographer Eric Gill 1 wrote “An Essay on Typography” and addressed the tension between art and industrialization:

“But tho’ industrialism has now won an almost complete victory, the handicrafts are not killed, & they cannot be quite killed because they meet an inherent, indestructible, permanent need in human nature.”

I’ve been thinking about this as the internet fills with AI-generated garbage and popular social media sites are monetized by hate.

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The Jobification of Volunteer Work

Almost 20 years ago, I was in San Francisco for my first AIGA Leadership Retreat. AIGA is a national organization for design1 and I was a first-time president for the South Carolina chapter. I’d just finished attending a session on leadership and one of my new friends who’d been a president before pulled me aside and gave me some advice: “This is supposed to be fun. If it stops being fun, ask for help. You are giving up a bunch of your free time and if you aren’t having fun, it’s not worth it.”

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How big is the Rivian R3?

Rivian R3 profile image

Electric truck and SUV manufacturer Rivian announced their new R2 SUV today, but surprised everyone with a smaller R3 version as well. I love smaller cars and I’ve been waiting for new smaller EVs to hit the market, hopefully at a lower price point. The R3 looks adorable and it reminds me of a VW Rabbit, which I used to drive.1 But Rivian didn’t publish any specs so it’s hard to gauge how big R3 is.

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That time my 89-year-old grandmother “helped someone old”

I used to dread calling my grandmother on her birthday. My mom died on that day and so every time I’d call, she’d start with “Well, you know, I wish Nancy was still here.” And that always bothered me and usually made me tear up, so I would wait as long as I could to call. I was pretty sure that I was the last grandkid to call each year.

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