Bob Wertz

The warning signs were there. Ten years ago, I wrote my first Twitterless article, followed by part 2 in 2017, part 3 in 2022, a “final” chapter in 2023 and an epilogue in 2024.¹ My initial concerns were about Twitter’s financial shape, but after Musk took over, I quickly realized the new service wasn’t going to be for me, closed my accounts, and moved on.

With the latest news about X, the service formerly known as Twitter, I don’t understand how anyone still has an account. People are using Grok to generate non-consensual sexualized deepfakes of women and children and share them on X. This goes beyond politics — it’s really about human decency.

For people and brands, if you continue to stay on X, it tells me you care more about your so-called audience than your so-called values. The time to...

I was initially skeptical, but the more I play around with Canva Affinity, the more I like it.

I love how quickly I can prototype a typeface idea in Fontstruct.

Even though it rained earlier, we got out to Gather Columbia late this afternoon. Lots of great food options. Fun atmosphere. Another cool addition to Columbia.

As I move into working on my dissertation, it feels strange to not have a “class” this semester. It’s been a long time since I wasn’t reviewing syllabi at the start of a semester…

Each year, I set a theme for the year. Last year was incremental progress. I did write a lot during the year, and I released some new typefaces, but I wasn’t able to reach my health goals and organization is still something I want to continue to work on.

For this year, I’m excited about a fresh start. I start an exciting new job (that’s really a completely different career). I’ve finished all of my Ph.D. classwork, so I’m just focused on my dissertation now. With those two clean slates, I’m going to focus on building a healthy routine and organizational plan to support it. I’m optimistic about the year ahead.

Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Farewell 2025.

One strange thing about Apple’s visual identity is that they allow logo variations that most brand managers would never approve. In the past, I’ve noted their environmental logo with a green leaf and their security logo that looks like a padlock. They have a gift logo that they use annually during the holidays and created a special logo for their opening of their Marina Sands store in Singapore.

Today, I saw another couple of variations to add to my list from the Apple Japan web site as part of their New Year’s Celebration:

For a company known for their branding, I think it’s fascinating to see all of these variations from Apple. Especially since it runs counter to what most brands do.

Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been...

I’m watching the World Darts Championship on Peacock and I have so many questions. Apparently, they are currently doing a speed round, the crowd is wild, and a couple of spectators are dressed as Ronald McDonald.

Our travel plans for Christmas changed at the last minute, so Team Wertz took a day trip to the Isle of Palms and Charleston.