I really want to use Ulysses or Scrivener for my dissertation, but I’m hooked on Zotero’s citation management integration with Word. And the process of connecting Zotero with Scrivener seems… complicated.

I’ve been in two active shooter situations. One turned out to be a false alarm, but it caused a real stampede in a crowded mall. The other was a murder-suicide on campus that caused a lockdown. While I wasn’t really in danger in either situation, the feeling of panic sticks with you.

An active shooter on the University of South Carolina campus. I know my daughter is safe, but so incredibly terrifying.

According to Facebook, I started grad school seven years ago today. I finished my master’s degree in 2021, and have a single independent study and my dissertation left before I finish my PhD, hopefully in 2026. It’s been a long process – I feel like I’ve been a grad student forever – but I’m thankful for my wife, kids, friends and coworkers who have been incredibly patient with me on this seemingly endless journey.

My PhD research is on how people respond to logos. One factor for a successful rollout appears to be context. How will the logo be used? What’s the story behind the change? More context = better response. Neither Cracker Barrel nor MSNBC gave any real context. Here’s my published study on context.

Excited to see South Carolina switch from Under Armor to Nike next year.

Thanks Cracker Barrel and MSNBC! I needed some more recent logo backlashes for my dissertation.

My daughter and I are discussing the best fictional bands. And now, I’ve discovered Julie and the Phantoms and KPOP Demon Hunters. So what other fictional bands belong on my hypothetical list?

Working on a new typeface design that I started six years ago.

Modern cars have all the problems of a car, plus all the problems of a computer.

Digital permanence

A friend was digging through some college artifacts and found my 32-year-old business card from when I was an officer with Carolina Productions, the University of South Carolina student programming board. She sent me a picture and I noticed something funny: I still have the same email address. I came to USC as a student in 1993 and got my first email address. I used that email address with a command line system until I graduated in 1997.

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I love these moments when Team Wertz is all together. Getting all three kids together at the same time is getting tougher and tougher.

Went to campus. Got caught in a rain storm. Now sitting at my desk completely soaked…

I can’t think of a sports parallel to F1 summer break. In the middle of the season, they take 2 weeks off where NO ONE on the team can work. They can’t even send an email. Everyone gets a 2-week vacation by rule. (I wonder if social media teams schedule the posts that appear during break.)

McSweeney’s with a gem: The EM dash responds to the AI allegations

An insightful read from the Nieman Lab on NY Times v Sullivan, the 1960s Supreme Court decision that is the foundation of modern American press freedom. Worth a read to understand how lawsuits were weaponized by politicians, and how NYT v Sullivan changed that.

This blog post about additive and extractive technologies by Cal Newport makes me think about the different tools I use daily. I specifically thought of @manton and some of the choices he’s made with Micro.Blog to be less extractive.

Really enjoyed the Fantastic Four. Fun story with great art direction. I adore anything retro futuristic.

Two new typefaces for my 50th birthday

Two new typefaces: SbB Nineteen 75 is a free download and SbB Certiphica will be available soon at MyFonts

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In honor of my 50th birthday today, I decided to release a free font: SbB Nineteen 75.