Bob Wertz

Years ago when I started selling my typefaces, my goal was to keep prices low. At the time, the prevailing wisdom on MyFonts was to set prices insanely high, then run massive promotions to lower the price to something reasonable. That seemed wrong to me. I just wanted to set the prices low to keep my typefaces affordable. Over the last decade or so, the situation has changed. MyFonts recommends that a single font start at $20. Apparently, if I set my prices too low, MyFonts won’t promote them. Subscription services are further complicating the pricing structure.

Setting prices for any artist is challenging, but I’ve noticed over time that most artists initially set their prices too low. I think I’ve fallen into that trap. I’m working on a new release right now¹ and I’ve decided that I need to finally shift my pricing strategy. On August...

We got some breakfast Hot Pockets and they no longer ship with a paper “crisper” sleeve, instead recommending an air fryer for a crispier crust.

1. A hot pocket fresh out of the air fryer is indeed crispy, but;
2. It takes 15 minutes! Not exactly a quick breakfast anymore.

Excited that Cotton Bureau has finally added custom stickers. I added a few sticker designs, including my old film camera stickers.

Me: I really need to wrap up this paper on deprofessionization in the design industry so I can move on to working on my dissertation.

Also me: Digging FOUR papers out from past classes that I never did anything with and revisiting them.

Waking up to big F1 news. Christian Horner out at Red Bull. I guess losing to Nico Hulkenberg at Silverstone was the last straw. Is Max now more likely to leave for Mercedes? Less likely?

I mentioned a couple of days ago that I was playing around with some new-to-me features and bricks in Fontstruct. After I finished SbB Roundabout¹, I decided those techniques would work really well on a symbol font. So I started playing around with building a couple of little faux emoji. Then decided that I needed to add some color. And before long, I’ve built an adorable set of icons in Fontstruct… SbB Emote.

I don’t know which my favorite is – either the robot or the minifig-inspired smiley. “Happy Frankenstein” is a classic, too. In total, the set has 63 glyphs. The build used over 140 different blocks and 6 colors. It’s probably the most complex Fontstruction I’ve made, since I normally like to keep it really simple.