Long Posts

Longer than a tweet.

Return to Fontstruct

About 16 years ago, I started playing around with Fontstruct, an online tool for crafting modular typefaces. I’ve released 48 designs on Fontstruct and some of those have served as prototypes for designs that I finish in Glyphs, my favorite type design app. I tend to work in Fontstruct intensively for a while, and then disappear for a year or more. But I love the tool and contribute as a “Patron.”

Lately, I’ve been on quite the streak.

SbB Papaya. I was watching F1 and McLaren uses some modular numerals on their cars. Based on those numbers, I built an entire design. I wasn’t sure if the look was going to extend through the whole character set, but the design actually works pretty well. And as a bonus, the Fontstruct team selected it as a top pick.

SbB Powercore. I’ve had some drawings in my sketchbook of a unicase design that I like a lot, but haven’t gotten around to building. I wanted to see how the letterforms would work together so I built a quick pixel-font prototype.

SbB Astrometric. I took the basic letterform structure of Powercore and tried different approach. I thought this would look vaguely sci-fi when I started to build it, but as I built out the character set, it had a somewhat older feel. Not sure why. I’m really happy with it and this is one of those fonts that I’ll likely rebuild and polish in Glyphs. I think the design would work well as a variable font design.

SbB Theorem. I built this a few years ago, and forgot about it. So I dusted it off and added a few additional characters that I skipped over earlier.

SbB Greenlight. All the cool kids are building color fonts on Fontstruct. It’s a feature that’s available for Patrons. I’d played with it once before to add some color to my Dingbots and Monsters design, but I hadn’t tried to build a color typeface. I built SbB Greenlight to experiment with the process of building a color design. I’m still not 100% sure why we need color fonts, but it’s a fun process and a pretty accessible tool for anyone that’s worked with design software like Illustrator or Photoshop that use layers to organize art.

You can download and use any of these1 if you set up a free Fontstruct account. I don’t know if I’ll keep up the pace, but I’m really enjoying building typefaces right now and I’m inspired by the other designers in the Fontstruct community.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. Except for the color font. That’s a Patron exclusive. ↩︎

Writing became secondary.

Dave Winer writing about the “the Writer’s Web”:

The web was initially designed for writers. Styling, links, paragraphs, titles (at all levels). The ability to edit. No character limits. That’s what we had to work with when we started blogging in the mid-late 90s.

What happened to the writer-centric web I loved in the late 1990s? Building a regular readership is challenging. In the earliest days, sites linked to other sites. Bloggers shared work from other bloggers. RSS provided the ability to subscribe to sites, but after Google killed Reader, the focus turned exclusively to search engines and social media. The competition to be at the top of the search results reshaped writing on the web. The ever-changing social media algorithm provided an audience for writers, but maintaining that audience changed the nature of writing on the web.

Blogs became about ad revenue. Search engine traffic and optimization. Building a “side gig.” Success became about building an audience on each proprietary social media platform. Increasing your follower count. Becoming an influencer. Writing click bait headlines to maximize engagement. Getting subscribers for your newsletter. Blogging became “hard” because it wasn’t about writing anymore. It was about marketing.

Writing became secondary.

So how do we bring the emphasis on writing back to the web? The good news is that great writing is already all over the web. It’s just overwhelmed by all this platform-siloed, revenue-focused, engagement bullshit. It’s hidden among the sea of SEO-laden posts that flood the web. It’s bottled up on Medium or Substack, and other platforms that promise the exposure of social media.

If we value writing on the web, we need to link to good writing and thoughtful commentary. Share what we find through our own sites. Read independent writing and respond. Encourage others to share their thoughts outside of social media silos. I’m glad Dave specifically asked for people to respond to the concept of the “Writer’s Web” because it spurred me to write this post. And hopefully, others will keep this conversation going as well.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Reflections on a DIY Dryer Repair

Our clothes dryer died on Thursday when my wife Liz was home sick trying to get some rest. She searched the web and diagnosed the problem right away — a broken belt. After finding a YouTube video showing how to fix it, she decided that we could fix it on our own.

This dryer is old by modern standards — 14 years old. We bought it before our youngest child was born. The store we purchased it from, H.H. Gregg, has long since closed.1 The washing machine that we bought to go with it died years ago. I wondered if it was even worth repairing, but I watched the video and agreed that it looked pretty straightforward. Our local Lowe’s had a compatible belt in stock and it was only $16.99. I figured if we couldn’t make it work, we’d invested less than $20 in the repair.

This afternoon, we watched the video together on the Apple TV and got to work.

The disassembly process wasn’t too hard, but was made more complicated by the limited space to work in the laundry room. We got the dryer disassembled and Liz kept track of all the parts and screws and where they went. This was critical, because some of the screws in each step were different.

The amount of lint and dust inside the dryer was a little insane. We took the time to vacuum in the inside and wipe down all of the surfaces. And in the process, we found 94 cents and a couple of small Legos.

We reassembled the dryer, remembering to reconnect all of the electrical connections and slid it back into position. It started right up. Total elapsed time was less than an hour.


Liz and I couldn’t have done it without working together. When we were first married, I was trying to fix some blinds in the apartment. It wasn’t going well until Liz started working with me. And from that point forward, we decided that we needed to work together on things like this. Better together. This repair was definitely a two-person job, especially getting the belt around the drum. We could have called an appliance repair person, but chose not to. I haven’t had great luck getting appliances fixed. The cost to repair is usually as expensive as purchasing a replacement.

We tend to live in an era where appliances like these are simply disposable. So I’m glad we were able to do a DIY repair. We couldn’t have done it without YouTube. It really does help to be able to see the process. I need to remember to think repair first, instead of mindlessly replacing something that still has life left in it.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. In fact, the whole chain declared bankruptcy in 2017 and closed all of its stores. It lives on as an online retailer. ↩︎

Is it unusual that Columbia doesn’t have an Apple Store?

Back in 2016, I had a blog about retail developments in the Columbia, South Carolina area. And one of the most popular topics was why there wasn’t an Apple Store in Columbia.

Yesterday I was at Columbiana Mall and realized that the large Forever 21 is closing.1 I’m always interested in Apple Store-sized vacancies in Columbia and I thought back to an analysis that I did almost 10 years ago2 and wanted to see if anything has changed. Is it odd that Columbia doesn’t have an Apple Store?

Comparing MSAs

I needed to look at some population data and decided to start by looking at Metropolitan Statistic Area (MSA). An MSA is a way of classifying an urban core and its surrounding population. It’s better than using city population because it includes suburbs and outlying areas that are closely connected to the urban core.

For 2025, Columbia is the 70th largest MSA in the country. For context: Greenville-Anderson-Greer ranks 57; Charleston-North Charleston is 71; Augusta is 92. You can see the full list at Wikipedia.

I cross referenced all of the MSAs with the Apple Store list. In the top 75 MSAs in the country, only two do not have an Apple Store: Columbia (70) and McAllen-Edinburg-Mission, Texas (65).

McAllen-Edinburg-Mission is a geographically large area in South Texas that has a slightly larger population than Columbia but is spread out over a wider area.

Many MSAs that are smaller than Columbia have Apple Stores: Boise, ID (74); Greensboro, NC (78); Colorado Springs, CO (79); Little Rock, AR (80); Akron, OH (85); Madison, WI (87); Toledo, OH (97); Lexington, KY (109); and many more.

I looked at Combined Statistical Areas (CSA), too. CSA is similar to MSA, but includes a wider geographic area. Columbia-Sumter-Orangeburg CSA ranks 58th and is the largest CSA without an Apple Store.

So what does this mean?

Yes, it’s strange that Columbia doesn’t have an Apple Store. Most cities similar in size to Columbia have Apple Stores. Lots of cities smaller than Columbia have Apple Stores.

But why?

I don’t know for sure, but I think it’s a combination of three factors:

  1. There isn’t an ideal location for an Apple Store in Columbia. In most markets, Apple locates in established shopping malls. That leaves Columbiana Mall as the only option right now, but Apple’s had plenty of opportunities to locate there and they haven’t. I assume that it’s just not centrally located enough… Maybe someday, Bull Street or whatever is taking the place of Richland Mall will be an option, but it isn’t today.

  2. Greenville, Charlotte, Augusta and Charleston all have stores. These stores are a drivable distance from Columbia. Apple may assume that Columbia customers are covered by these stores.

  3. Apple isn’t adding new markets any more. Apple will occasionally put an additional store in a market they are already in. Or remodel an existing store. They will build large flagship stores in international metropolitan areas. But they aren’t really adding new stores in the U.S. markets they aren’t already in. Columbia simply missed the initial expansion rush and is now just out of luck.

Columbia is big enough to support an Apple Store. We’ll see if it ever happens. I think a future location near downtown — Bull Street or Forest Acres — makes the most sense.3


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. If I’m wildly speculating, that really strange mall Barnes and Noble that opened before Christmas might move to the Forever 21 space which would give them a more space and an external entrance for extended hours. ↩︎

  2. That analysis isn’t online anymore, so I figured it would be worth updating and republishing here. ↩︎

  3. Random aside… I kinda miss blogging about retail in Columbia. ↩︎

Slightly melted

We’ve been visiting a new Lutheran Church since Christmas. Today during the children’s sermon, Pastor Emily was discussing the changing of the paraments to purple for the Lenten season. She then mentioned that the cross on the altar had changed, too. I noticed the paraments, but hadn’t noticed the different cross. It was black and very slightly warped on the right side. Turns out that the church had burned down in the 1940s, and this altar cross survived. During Lent, the blackened, slightly melted cross replaces the shiny cross that’s on the altar the rest of the year.

I love this. I love that they didn’t throw it out, or try to “fix” it. The cross was changed, and they found a new, appropriate use for it. I love how our worship space changes with the liturgical season, but this felt especially poignant.

We’ve been through a lot over the last decade or so. And I feel often like I’m changed. Different than I was. Slightly melted? And I’m not always sure where or how I fit in. This cross is a reminder that sometimes, after the drama and trauma, we are changed. Maybe we have a different purpose and place. Still valuable, but no longer the same. And that’s something to celebrate.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Five lectures

I mentioned earlier this week that the Edward Tufte workshop in Atlanta eight years ago was a driving factor in returning to graduate school, but that’s actually a partial truth. There were actually five lectures that sparked an interest in design research and grad school. All of them held in vast hotel meeting rooms with hundreds of attendees, but each of them connecting with me on a deeper level.

Jonah Lehrer, AIGA Gain Conference, October 2008, New York City

Gain was AIGA’s “Business of Design” conference1 and there was a roster of big wig, influential speakers. Jonah Lehrer was there to talk about his best-selling book, Proust was a Neuroscientist. Lehrer connected creativity with neuroscience advancements, arguing that artists often figured out how the brain worked before scientists did. This concept that neuroscience and creativity could be linked was fascinating to me. A few years after this talk, Lehrer was found to have plagiarized and fabricated quotes in his later works, making this a strange choice to start my list, but after his talk, I started to think about design work a little differently. There is a recording of the talk, but sadly, no audio for some reason.

Malcolm Gladwell, AIGA Gain Conference, October 2008, New York City

Same conference as Jonah Lehrer, but one day later. Malcolm Gladwell spoke about his forthcoming book, Outliers. People often criticize Gladwell for oversimplifying the research he builds on, but in that moment — combined with the Lehrer speech the day before — I could see connections between social sciences and design. I read Outliers afterwards and really enjoyed it, but could honestly never really get into Gladwell’s other work. Hidden somewhere on the AIGA servers is a complete recording of the lecture.

Kevin Larson, Typecon, July 2009, Atlanta

I loved Typecon Atlanta. Looking back at my notes and blog posts, I wrote about the inspiring speakers, the networking and the creative exploration of letterpress and hand lettering. I did not specifically note a lecture by Kevin Larson, which is really funny, because that’s the one that ended up being most influential for me. Larson is research scientist working for Microsoft and I remember his talk about the science of readability. How does the human brain process letterforms? And then form words and meaning? His general idea was that designers think they understand how readability works, but research shows that other factors are involved and room for improvement. There isn’t a recording around that I’m aware of, but I did find a 2013 talk with Larson and legendary designer Matthew Carter discussing collaborating on the design of a typeface using letter recognition testing. Like the Lehrer and Gladwell talks, the idea of using science to better understand type design was exciting to me.

Edward Tufte, Presenting Data and Information, February 2017, Atlanta

In 20172, I was becoming interested in how information is structured and I’d read a little bit about Edward Tufte’s work. I drove down to Atlanta for a one-day workshop, expecting to learn how to design better presentations. In actuality, I left pondering the difference between designing to persuade and designing to inform. Too often, we don’t try to communicate information and let viewers come to their own conclusions. Instead, when we make presentations, we’ve already drawn conclusions and are trying to persuade people that those conclusions are correct. After the lecture wrapped up, I hopped on I-20 for the normally a 3.5 hour drive. That night, however, it was a 6 hour drive because of an accident on a bridge on the interstate. I had plenty of time to think about what I wanted out of my career.

Khoi Vinh, AIGA Leadership Retreat, June 2017, Dallas

The AIGA Leadership Retreat is a strange event. Part conference, part pep-rally, part-training… chapter board members from all over the United States converge on a conference hotel in a random AIGA city. The 2017 confab was in Dallas and seemed almost entirely focused on IBM’s push into design thinking.3 So I was really surprised when Khoi Vinh showed up to talk about the importance of criticism in the design industry. I’d been a fan of Khoi Vinh for a long time since his days at The NY Times and I’d even used his short-lived app, Mixel. For me, this brief talk contrasted with the heavy design thinking push and made me question many of the assumptions I’d made about the design industry on a macro scale. I found a longer 2018 talk that covers many of the same themes.


At the end of that summer, I started to talk to people around campus trying to figure out which Master’s program I wanted to apply to. As an employee benefit, the University of South Carolina allows staff to take up to four classes a year. In January 2018, I connected with Camea, the graduate school coordinator in the School of Journalism and Mass Communications and learned about their research-focused MA program. I crammed for the math section of the GRE, applied and was accepted. I started the program in Fall 2018 and I fell in love with process of research. When I finished my MA in 2021, I rolled right into the Ph.D. program (which I’m still trying working on).

I’ve been to a bunch of talks, lectures and conferences over the years. Years later, I still think about these five and credit them with laying the groundwork for interest in MA and Ph.D. level research.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. The AIGA Gain Conference was held at Roosevelt Hotel in Manhattan. During COVID, that hotel ceased operations, but was later opened as a shelter for immigrants seeking asylum. That shelter has now been ordered to close… https://www.nytimes.com/2025/02/24/nyregion/roosevelt-hotel-migrant-shelter-closing.html ↩︎

  2. There’s a gap of eight years between the third lecture and the fourth… why? Our third child was born in that gap. I researched going back to school part-time, but I couldn’t figure out what to study and how to make it work. I actually took a graduate class in Architectural History in Spring 2016. I loved the class, but didn’t think art history was the right path for me. ↩︎

  3. I think around the time of this conference, AIGA National lost its way. But that’s a story for another blog post. ↩︎

Nicknaming places

I realized the other day that our family tends to give places nicknames and that to an outside observer, our place names would be undecodable. Here are a few of my favorites.

There are others. Are we the only family that does this? Or does your family have informal names for places that you visit?


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. It was also recently cited for dumping chemicals in the water. ↩︎

  2. I’m currently writing this post in a no name Starbucks near where my wife is getting her hair done. I don’t come here often, so I’ve never given it a name. ↩︎

Nine years ago, I wasn't in a mass shooting

I still have Facebook, primarily to check my memories. Usually, it’s something funny that the kids said, or some family pictures. But today was different:

“Just left Columbiana in a stampede. Rumored shooting. Scary.”

We’d gone to Columbiana Mall near our house to do some shopping and stopped at the Red Robin near the exit to get some dinner before heading home. After dinner, we stepped out of the restaurant into a stampede of people running toward us. A woman yelled “Go! There was a shooting!” as she ran past. We darted back inside Red Robin and left through their exits. I had Norah and Jill, and we got briefly separated from Ryan and my wife, Liz as we left through different doors. We found each other, ran to the car and got the hell out of there as police and first responders poured into the parking lot from all directions.

That is one of Ryan’s earliest memories. Four years old. Being separated from his sisters. He actually brought it up the other day and commented that he still hates going to the mall.

Here’s the weird thing. The mall locked down, but a shooter was never found. In fact, there was no evidence of a shooting at all. Best guess was that there was a fight, and someone fired an Airsoft gun. It was enough to set off the panic and the stampede. And so there wasn’t a shooting, but there was a panic. (Sadly, in 2022, there actually was a shooting at the mall.)

So thanks for the memory, Facebook. That’s one I’d rather forget.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

AI and Design: It’s what you make of it.

I attended a lecture tonight at the University of South Carolina with Helen Armstrong, professor and researcher from NC State. The talk was well attended… mostly students with a handful of professional designers sprinkled in. I didn’t take notes, but figured I’d share some quick impressions.

I purchased Helen’s book, Big Data, Big Design: Why Designers should care about artificial intelligence, from Amazon during the Q&A section. I’m looking forward to reading it.

I tend to be skeptical about the ability of AI to completely automate the creative process, but I agree completely with Helen that artificial intelligence is a tool that is here to stay. And that tool will make us more efficient as designers. She drew a comparison to the popularization of computer driven design in the 1990s. Desktop publishing changed what we designed and how we designed, but there was still an important role for designers.

I pay attention to developments in AI and play around with tools, but I think I need to get more serious about trying to find opportunities to incorporate AI into my creative process. And I probably should start to think about academic research topics into user perception of AI.


Unrelated to the topic of AI… it was so nice to be in McMaster 214 tonight with a small crowd. Back when AIGA South Carolina was rolling, we had a bunch of great lectures in that space. While AIGA SC didn’t survive COVID, I’m glad to see USC’s School of Visual Art and Design leading the way with some great programming and bringing the creative community together. I’ve missed it.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

I love Iconfactory’s Tapestry – a unified timeline for my iPhone

New app lets iOS users weave together sources

When the Iconfactory announced their Tapestry Kickstarter, I backed it immediately. I’ve been a fan of the Iconfactory’s work for decades, and was a loyal user of Twitteriffic before Musk cut off the API. I’ve had beta access for months as a Kickstarter perk and I’ve been using it daily.1 Now that Tapestry is released to everyone, I wanted to write a little review with some thoughts about how it’s working for me.

Screenshots of Tapestry, a unified feed reader for iOS.

One app for pretty much everything. Tapestry is a unified feed reader. You build a feed from a variety of sources and “connectors.” I’ve used connectors to bring in my Micro.Blog, Mastodon and Bluesky social timelines. I still use Feedbin as a traditional feed reader so I’ve also some of my favorite RSS feeds and some YouTube channels. I even have a podcast feed in there and, while I wouldn’t listen to a long podcast in Tapestry, it does works for short audio files. All of it pulled together into a single timeline.

You said “pretty much everything?” Correct. To be added to Tapestry, the sources need to connect to the open web. That means no Meta apps. So if you want to connect to Instagram, Facebook or Threads, there isn’t an API to allow for a connection. This isn’t a problem with Tapestry, it’s a problem with Meta. But don’t get me started on the importance of open APIs.

Algorithm free. Tapestry doesn’t add any annoying algorithms to your content feed. You decide who you want to follow, and you see their posts in the order in which they were shared. No engagement manipulation.

Interaction. You can’t like or comment directly from the Tapestry interface, but it’s easy to swipe and access a Safari web view. For example, if I see a Bluesky post I want to like, I swipe and Bluesky opens. I like the post, click done at the top left, and I’m back to my feed. It’s a smart solution to a complex problem. I’m not someone who likes or comments a bunch so this little bit of friction is completely acceptable to me. I understand if this isn’t enough for you, but it works for me. You can “Mark” items for follow up later, and I find that helpful for keeping track of good links and stories.

Muffle and Mute. You can build rules to muffle (collapse) or mute (hide) posts that contain keywords. I find this to be incredibly powerful. There’s a person I know — who I want to follow — who shares his Wordle every day. So I muffled “Wordle” in my feed. You can build those rules to hide whatever you don’t want to see. I loved it in Twitteriffic and will absolutely use this in Tapestry.2

Opportunities and rough edges. This is a 1.0 version. There are rough edges, but also clear opportunities for them to improve the app. The Iconfactory is committed to improving Tapestry and offering a Mac version eventually. I’m excited about where this is going.

I’ve really enjoyed Tapestry because I can just dip into the most recent information. And since Micro.Blog and Bluesky are currently my most used services, this integrates perfectly. It’s tough to explain, but it brings a social media style timeline together for a wider variety of sources. It’s not for everyone, but it is absolutely what I want.

Tapestry is now available on the App Store for iOS free with ads. Or if you want no ads and premium features, it’s just $1.99 a month or $19.99 a year.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. If you tried the beta early and it wasn’t what you were expecting, now that it’s out of beta, try again. Tapestry got better and better over each iteration. ↩︎

  2. I’ve also muffled any reference to “Clemson” or “Dabo.” Because Go Gamecocks. ↩︎

Parasocial

In one of my early grad school classes, we had a conversation and some readings on parasocial relationships… mostly one-sided relationships you “build” with people that you watch on tv, listen to on the radio, or subscribe to their podcasts. We think we know these people. Maybe at some point we met them, but our real “relationship” is surface level. We might know their favorite athlete or actor, but have no idea what their spouse’s name is. We may know all about them, but they don’t actually know we exist.

(My grandmother had a very strong parasocial connection to the Augusta, Georgia NBC affiliate morning show hosts. She would tell me all about them when I visited, as though she knew them.)

Social media is a little different than local television celebrities. You can have interchanges and discussions, but the reality is that these are also incomplete. You can’t get to know someone fully through a series of short posts, comments or reactions. Especially for people with heavily curated and crafted feeds. Look, it’s hard enough to get to really know a person when you meet them in person. Getting to know someone online is even harder. And yet, we often fall into the trap of making broad assumptions based on what we can see through a pixel-sized knothole in a digital walled garden.

I try not to fall into that trap. Sure, I decide whether I want to continue to follow them. Do I want to let them into my feed. Do I want to interact with this person? And like with in person relationships, my opinion of someone can change over time. I’ve definitely followed people only to find out later that they aren’t aligned with my interests. I’ve followed people who I agree with politically and whose work I largely admire, but their social media feed is so unhinged, that I have to unfollow them. But I don’t ever believe I know someone simply based on their social media presence. It’s just a type of quasi-parasocial relationship.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Reflections from 1.19.2025

Posts in the “Then” category were originally shared on my “Now” page.

My first “Now” update of 2025. The start of the year has been chaotic. Cold weather and threat of snow, but only a couple of flurries. Then, last week, both kids had the flu. The semester started and I’m taking two classes. Work remains busy. Tomorrow is MLK Day and it’s a holiday for us. Hoping to use the day off to recharge and reset.

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Then: Reflections from 12.31.24

Posts in the “Then” category were originally shared on my “Now” page.

The last day of the year. It’s been a crazy couple of weeks leading up to Christmas and before New Years. A minor car accident complicated the already busy season. Everyone is fine, and it was the other driver’s fault, but now we are just waiting to find out if the damage is repairable. Thankful for good auto insurance.

Normally by now, I have a plan for the next year. And I guess I have some ideas, but I haven’t written it out yet. I probably need to go ahead and do that today or tomorrow, since, you know, 2025 starts tomorrow.

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2025: Incremental Progress

My themes for 2025 are essentially the same as they were last year. And the year before. I need to get healthy. I want to write and be creative. I need to stay organized.

It’s somewhat boring that my major themes have stayed the same for three years. I’ve made progress, but I still have a ways to go. I thought about changing them up, but these four goals still reflect what I need to work on so I’m sticking with them. Just some slight modifications…

And that’s the rough plan for 2025. Admittedly not that exciting. Stay the course. Keep improving slowly, but surely.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Then: Reflections from 12.15.24

Posts in the “Then” category were originally shared on my “Now” page.

First up, Happy birthday Norah! My oldest turns 20 today. Two decades is a long time and so much has happened… and yet, it feels like it has flown by.

I’ve seemed to settle in writing these updates every other week instead of weekly. Since they are mostly for me, I going to be okay with it. But if you happen to be reading along, just a heads up.

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Tracking down a copy of my thesis from 1997

I want to find a copy of my 1997 honors thesis.1 I wrote it on a Power Mac 7500 in Word Perfect 3.5 on the classic Mac OS 8. It probably fit on a floppy drive, but I know I saved a backup copy of it on a Zip drive. At some point, I decided that I needed to move things off the Zip disks and consolidated all of my old files from college onto DVDs. I’m not 100% sure where that DVD is now, but I’m guessing it’s in my attic. Even if the disc hasn’t been ruined by the South Carolina heat, I don’t actually have a DVD drive to read it.

And then I remembered that the University of South Carolina library has the official copy in the off-site annex. I can request that they pull the physical copy for me to review in person at South Carolinina Library. It’s a bound copy of the actual sheets of paper I printed and turned in at Harper College almost 30 years ago. I’m going to request it next week and we’ll see how long it takes to get it out of storage.2

I suppose the moral of the story is don’t trust your archives to digital formats. A lot can go wrong.

Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. To graduate from the University of South Carolina Honors College, you had to write an undergraduate thesis. Mine was on media branding. ↩︎

  2. I’ll share some pictures when I get to see it. ↩︎

Then: Reflections from 12.01.24

Posts in the “Then” category were originally shared on my “Now” page.

Thanksgiving week was busy. I worked Monday and Tuesday, took Wednesday off and the university was closed for Thursday and Friday. It was a much needed rest. We had Norah home from college so it was nice to have all of Team Wertz under the same roof for the first time for a while.

Hard to believe it’s December. I need to switch into gear to finish up the year strong. We’ve got my wife’s birthday this week and it’s her last week of graduate classes.

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Reflections from 11.24.24

Posts in the “Then” category were originally shared on my “Now” page.

So I accidentally skipped last week. I wrote the post, but never actually uploaded it. So I’m incorporating some of what I wrote last week to cover the last two weeks.

Happy birthday to my youngest, Ryan. He turns 13 today. For another three weeks, I have three teenagers. Time flies.

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Entertainment

Refining my social media approach

The last two weeks has seen a surge in Bluesky usage. I’ve been on Bluesky a little since the early days. I liked the service, but I didn’t know any one there. That’s changed now and lots of friends are posting. That’s added a touch more complexity, so I figured I’d share how I’m handling my personal social media right now.

  1. I post everything to Micro.Blog. It shows up on bobwertz.com.
  2. Micro.Blog crossposts everything to Bluesky, Threads and Mastodon.
  3. I have notifications turned off on my iPhone, so I have no idea when people respond to what I post.
  4. I selectively choose when I want to engage with social media on whatever site feels right at the time.

A couple of random things I’ve noticed lately:

  1. My Instagram usage has dropped dramatically, probably because it isn’t tied in with my crossposting system. They don’t have a posting API, so no one can really add that connection. I like Instagram, but I don’t have time for everything.
  2. Cotton Bureau included one of my shirt designs in their 25% off sale. Normally, I would have helped promote on Instagram and Twitter, but I checked and they were on Bluesky and Threads. So I promoted it there. Companies used to do this kind of promotion on Twitter and Instagram. It’s nice to see them active on Bluesky and Threads.

I’m excited to see social media evolving and changing. Hopefully, we can keep the momentum going and continue to move toward better, healthier online communities.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Then: Reflections from 11.10.24

Posts in the “Then” category were originally shared on my “Now” page.

I skipped last week’s post. Sunday, I was busy with schoolwork and didn’t have time. I planned to post something later, but the election happened and I just didn’t feel like posting at all.

Favorite Picture of Last Week

Our oldest, Norah, joined us at the polls to cast her first vote in a presidential election. And while most of the races didn’t go the way we hoped, I love that I was able to share this experience with her.

Three people smiling in front of an 'I voted' sign.

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Then: Reflections from 10.27.24

Posts in the “Then” category were originally shared on my “Now” page.

This week was busy like the last couple, but felt much more manageable for some reason. I have an insanely busy week ahead of me and as the semester wraps up, I have a lot of school work to do. But emotionally, I feel a little more focused.

Favorite Picture of Last Week

My son, Ryan, is a lacrosse goalie. He played four games this weekend and did amazing. Probably his best week in goal ever. I also try to capture the action and yesterday, a kid made a great move a slipped the ball past Ryan. Great shot, and a fun picture.

Youth lacrosse player jumps in front of a goal with a goalie defending.

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Then: Reflections from 10.20.24

Posts in the “Then” category were originally shared on my “Now” page.

Another busy week. I feel like a broken record at this point. The kids' schedules are busy. We went to the South Carolina State Fair. I was thankful that I didn’t have class this week for Fall Break, but I’ve still got a bunch of grad school deadlines to handle. We are actively looking to buy a car — which is a process I do not enjoy. It’s all quite overwhelming, but we manage to figure out how to fit it all in.

Favorite Picture of Last Week

I’ve decided to add this weekly feature to my Now page to encourage me to take and share more pictures. We went to the State Fair to see my daughter’s papier-mâché giraffe. While I was there, I caught this Ferris wheel against an impossibly blue sky.

A large Ferris wheel with colorful gondolas is set against a clear blue sky at the SC State Fair.

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Then: 10.13.24

Posts in the “Then” category were originally shared on my “Now” page.

Tough week to summarize. It was a challenging week for several reasons. Work wasn’t great. We were busy at home. Running constantly. And in the middle of it, I had a little bit of a professional realization. We got to see my nephew play football finally. We’ve been to games that he hasn’t played in, but this time we got to see Brady play and hear “Brady West on the tackle.” Ryan had four lacrosse games on Saturday, which was exhausting for everyone. And I got a chance to take Liz to one of our favorite restaurants for a much needed date night.

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Next

Many years ago, I was having coffee with a successful designer. We were discussing career challenges and he just offhandedly commented “I just don’t love design any more. In fact, I’m thinking about winding down my business.” I was still a pretty young and ambitious designer and left the meeting stunned. How could a successful designer get to this point?

Fast forward to about six months ago. My oldest is in college and took a digital art class… basically the first design class. She did really well and thought about changing her major to graphic design, but she didn’t. “I don’t want to do what you do.” In fact, all of my kids are incredibly artistic, and none of them want to be designers. I shared this observation to my wife, who matter of factly commented “You don’t love design. You haven’t for a long time. They’ve watched you. Why would they be excited about it?”

Yesterday, I was in a work meeting and I found myself far more interested in data and far less interested in creative execution. I was thinking about all the different ways I could study a problem and understand it better.

I’ve been in graduate school for what seems like an eternity.1 I went back to school to get a Master’s degree and fell in love with research. Specifically research surrounding design and visual communication. Mostly quantitative analysis. I’ve written journal articles and conference presentations. I finished my MA and rolled right into Ph.D. work. Grad school is literally what I choose to do in my “spare” time. It’s a grind and sometimes, it’s overwhelming, but I love it.

There are still aspects of design that I enjoy. I love creating typefaces and working on personal projects. Many of the things that made me a successful designer — asking questions, identifying problems and crafting creative solutions — are the same skills that I use as a researcher. Career wise, I’m still a creative director and designer, but the passion for the craft isn’t there like it used to be. I just don’t love design anymore.

I’m at peace with this revelation, but it’s a strangely emotional moment when you realize that the career you’ve built over the last 27+ years no longer fits you.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. I’ve been a part-time grad student for six years at this point. ↩︎

Then: 10.6.24

Posts in the “Then” category were originally shared on my “Now” page.

This week provided confirmation of how bad Hurricane Helene devastated the people and places that we love in Asheville. We’ve heard from all of our friends and they are fine, but the destruction is almost incomprehensible. Asheville is a 2 hour drive from our house, and we make day trips up there all the time. Many of the stores, restaurants and spots we visit are quite simply gone. Lutheridge — a camp very special to my family — is okay, but with a lot of damage. The pen store in Biltmore Village is destroyed. So is the little bakery next door with the amazing Ginger cookies and the restaurant across the street with the pea salad that my wife loves. It’s hard to process all the loss.

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Parker 25B: My first vintage fountain pen

My dad texted me one afternoon that he’d found some fountain pens at a local auction and asked if I wanted to bid on them. He’s shared links in the past and I’ve never seen anything that looked interesting. From the look of the pictures, most of the listings looked well worn. But one of the pens was actually in the original packaging — a Parker 25B. It was impossible to tell what condition the pen was in, but I decided to take a shot on it. Dad placed a $7 bid. And won.1

When I got the pen, it was in great shape. The package contained two dried up ink cartridges and a squeeze converter.2 The pen had been used — there was dried up black ink in the feed — but I was able to clean it up fairly easily. I inserted a modern Parker black “Quink” cartridge3 and the pen started writing immediately.

Parker 25B box

The Parker 25 was an entry level metal pen that the company introduced in 1975 and sold until the late 1990s. My new acquisition was a Parker 25B, a matte black version that was only sold between 1979 and 1983. The body of the pen is a little bit thinner than many of my favorite pens with a stepped down section at the back that allows the cap to be securely posted while writing. Apparently the matte black finish can be easily damaged, but the surface of this pen looks like it’s barely been used.

Parker 25B pen with cap posted.

The nib section is simple and beautiful, with no markings to indicate what thickness it is. The 25B was only available in a fine or medium nib, and this one writes like a medium nib.

Parker 25B nib.

The Parker 25 was designed to look modern and that’s how Parker marketed the pen. In one ad, they referred to the pen as “Space Age Design.” One major shift from traditional Parker pens was the clip design — squared off with a Parker badge on it instead of the traditional Parker arrow.

Parker 25B clip.

The pen is stamped “Made in England,” but I don’t know what year this pen was manufactured in. Many Parkers have year codes etched into them, but I can’t find one on my 25B. Given that it was only manufactured between 1979 and 1983, I know the pen is between 41-45 years old.

Bidding on this pen was a gamble because we couldn’t inspect it in person. I’ve been intimidated by vintage pens, worried that I’d overpay or get something that doesn’t work. My dad loves these kinds of auctions and has been looking for pens for several years. This is the first I felt good about. If you are interested in picking up a vintage pen like this, my best advice is to be patient and know what you are looking for.

My Parker 25B writes beautifully and fits my preference for modernist fountain pen designs. I haven’t decided if I’m going to add it to my daily carry yet, or just use it at home. But I’m thrilled that I have it in my collection and look forward to using it.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. Dad has found some some great stuff over the years, like 100-year-old litho stones and a tiny Hamilton Type case. ↩︎

  2. The squeeze converter didn’t work well, so I ordered a twist converter from JetPens that should fit it. ↩︎

  3. One benefit of the Parker brand is that cartridges are available everywhere. I picked up the ink cartridges at an Office Max near my office. ↩︎

Then: 9.29.24

Posts in the “Then” category were originally shared on my “Now” page.

Hurricane Helene hit us in Columbia, South Carolina this week. Early Friday morning, we lost power with 60+ mph wind gusts. Trees down everywhere. In Columbia, we weren’t prepared for a storm of this magnitude. We got power back 12 hours later, but many people in the area are still without power.

As bad as it was here, it was much, much worse two hours north in Asheville. Western North Carolina is devastated. Asheville is in many ways a second home and it’s heartbreaking to see the devastation and flooding.

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Then: 9.22.24

Posts in the “Then” category were originally shared on my “Now” page.

This week was a little more relaxed than the last few. I took Friday off and spent some time working on projects. The weeknights were busy, and our middle child had driving lessons on Saturday and Sunday. Next week looks to be reasonable.

Humorously, I wrote, but forgot to upload, my Now page from last week. I’m trying to use this as a weekly journal. It’s more for me than anyone else, but if you missed my weekly update, I’m sorry.

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Then: 9.15.24

Posts in the “Then” category were originally shared on my “Now” page.

A very busy week. I had a significant work event on Wednesday, and needed to help my daughter with some of her homework in the evenings during the week. Completely wrecked my sleep schedule. Need to be better about going to bed at a reasonable hour. I feel it when I don’t get enough sleep.

The week ahead looks a little more typical… which is still relatively busy with classes, lacrosse and homework.

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Then: 9.8.24

Posts in the “Then” category were originally shared on my “Now” page.

A draining week and weekend. Not bad, but exhausting. I almost forgot to post my weekly update. We celebrated Jill’s 17th birthday this weekend. (Her actual birthday is next week.) It was wonderful, but involved getting the house ready for guests. Balancing that with classwork, work, lacrosse starting back up for Ryan. It’s Sunday afternoon and I feel like I am running out of time.

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