Completed: Hell Bent by Brian Recker 📚

I’m not the audience for Brian Recker’s Hell Bent. He’s writing for evangelicals (and former evangelicals) who are questioning their faith. I instead came to his book as a lifelong Lutheran who is baffled by how the Christianity that I grew up with has become warped by others who also profess to be Christian.

Brian’s thesis is that evangelical theology is so rooted in the fear of hell, that they struggle to see the message of love that is core to Jesus. I think it’s a pretty convincing argument. Brian breaks down all the ways that a fear of hell actually undermines having a relationship with God and sabotages healthy relationships with others. Faith rooted in fear leads to a very different place than faith rooted in love. I appreciated the exploration of evangelical theology, and all the personal examples of how Brian’s life changed when he started to question hell. It’s a very personal book. I learned a lot along the way, and was able to explore some of my own beliefs. I highly recommend that you check out Hell Bent.

When I became a designer 30 years ago, you needed three types of apps: a page layout app, a photo editing app and a vector app. You purchased those apps from whoever had the features you needed. Quark Xpress and Adobe Pagemaker¹ were your options for page layout. Macromedia Freehand² and Adobe Illustrator were your vector options. And while there were other photo apps, Adobe Photoshop was the dominant professional photo editor.

Quark missed the boat on Apple’s shift to OS X. Adobe purchased and discontinued Freehand. Without strong competition, Adobe’s Creative Suite app bundle essentially made InDesign free for designers who needed Photoshop and Illustrator anyway. Quark faded. Adobe switched to the subscription-based Creative Cloud model and became the only game in town.

But even with no competition, Adobe still offered separate apps for page layout, illustration and photo editing.

Affinity tried to...

I typically watch one or two NFL games a week, and yet, I don’t really have an NFL team. (I’m currently watching the Detroit Lions and Kansas City Chiefs on Sunday Night Football as I write this.)

When I was little, I was a Cowboys fan. We’re taking about the Tom Landry, Danny White, Tony Dorsett era Cowboys. When Jerry Jones bought the team and got rid of all my favorite players and their legendary coach, I decided I was no longer a Cowboys fan. I briefly pulled for the Bears when I lived in Chicago and they won the Super Bowl, but I was never fully invested and then, they fired Ditka.

In the early 2000s, I had a fantasy football team each season. That meant that I pulled for players, not teams. Every year, I’d pick a new team and have a new rooting interest.

I’m a South Carolina Gamecocks fan,...

It’s always funny to me what pop culture symbols acquire added cultural meaning.

My son is a big fan of the manga series, One Piece. I haven’t watched much of it, but I know the basics… renegade pirates fighting against an authorization government in search of the ultimate treasure. It’s amazing to me that the One Piece Jolly Roger, with a grinning skull and a straw hat, has become the symbol of protests across the globe.

In a similar way, the logo for the Marvel vigilante and anti-hero Punisher has become a symbol controversially used by military, law enforcement and fascist groups. I often see it on pickup trucks, sometimes combined with an American Flag pattern. I doubt any of these people read the comics, but are instead attracted to concept of excessive violence that the symbol projects.

In both cases, the creators of these symbols have no control over...

We live in a world now where our media outlets are owned by a small number of conglomerates. And while this is possibly a more profitable set up for the corporations that own these outlets, it also makes it easy for them to be manipulated by billionaires and governments.

Our distribution channels are corrupted as well. Social media and newsletter platforms are controlled by a small number of players all motivated by advertising profits. We find sites through search engines that increasingly favor AI summaries over original content.

It shouldn’t be like this. No venture-capital-funded start up is going to provide a solution. No existing player is going to erode their own platforms. Instead, it’s going to be a grassroots effort to embrace the open standards we have (for example, RSS). We need to promote discussion by sharing stories that are meaningful and powerful. We need to support platforms and creators who...

My Ph.D. research is focused on consumer response to logos and visual identity, so as you can imagine, I’ve talked about Cracker Barrel¹ a lot over the last few weeks. Everyone has an opinion and is eager to share it. I held off writing this because the social media chatter was just chaotic, but now that things have calmed down, I wanted to share some quick thoughts based on my research.

People care about logos.

In my forthcoming study on logo attitudes with a sample of 1,000 American consumers², over 60% of respondents agreed that if their favorite brand changed their logo, they’d want to know why. Cracker Barrel did a really poor job of explaining why they were changing their logo. It seemed to consumers like change for the sake of change and when challenged by consumers (plus a really strange political...

A friend was digging through some college artifacts and found my 32-year-old business card from when I was an officer with Carolina Productions, the University of South Carolina student programming board. She sent me a picture and I noticed something funny: I still have the same email address.

I came to USC as a student in 1993 and got my first email address. I used that email address with a command line system until I graduated in 1997. At some point years later — I became an adjunct instructor and was able to reclaim that address and use it as an IMAP account. When I became full-time staff, I continued to use the same email address, this time connected to Microsoft 365.

I’ve had several home addresses and a couple of phone numbers since 1993. Those were connected to my physical location or my service provider so as I moved, things changed....

Yesterday I turned fifty. And to celebrate, I released a typeface for free. SbB Nineteen 75 is a fun little faux-stencil display font that is available for free. I had also planned to release a commercial font, but the scheduled release on MyFonts hasn’t happened yet. SbB Certiphica is my blackletter-inspired font that you will soon be able to purchase at MyFonts.

UPDATE: SbB Certiphica is finally available on MyFonts.

SbB Nineteen 75

Many people won’t pay for fonts — even professional designers. There are so many typeface designs all over the web that you can find with a quick Google search. Many of them aren’t fully featured. Some are pirated. Software like Canva offers many excellent default options. Google Fonts and Adobe Fonts provide high quality options. So I understand why people hesitate to pay for quality type. There is, however, a vast marketplace of unique designs out...

When Liz asked me what I wanted to do to celebrate my 50th birthday, I told her that I wanted to go to a Cubs game in Wrigley. I hadn’t been to Wrigley since 1988 when we moved back to South Carolina. Liz and I decided to make it happen, albeit a week before my birthday. Instead of dropping one image at a time, I figured I’d take more of a photo essay approach.

We dropped our kids off at Lutheridge in Arden, North Carolina. Our oldest is a counselor there and the kids have always been Christmas week campers. Once they were settled, Liz and I hit the road.

On the way up, we visited Buc-ee’s for the first...

Years ago when I started selling my typefaces, my goal was to keep prices low. At the time, the prevailing wisdom on MyFonts was to set prices insanely high, then run massive promotions to lower the price to something reasonable. That seemed wrong to me. I just wanted to set the prices low to keep my typefaces affordable. Over the last decade or so, the situation has changed. MyFonts recommends that a single font start at $20. Apparently, if I set my prices too low, MyFonts won’t promote them. Subscription services are further complicating the pricing structure.

Setting prices for any artist is challenging, but I’ve noticed over time that most artists initially set their prices too low. I think I’ve fallen into that trap. I’m working on a new release right now¹ and I’ve decided that I need to finally shift my pricing strategy. On August...