I was thinking this morning about goals and themes for 2026, but as I thought through my plans, I realized that 2026 is going to be a big year for me and my family.

• New job. I have a new job, and it’s a massive shift from what I’ve done for the last thirty years. I’m excited, but I have a lot to learn. Thankfully, I have a supportive team and I’m still at the university that I love. I officially worked a week in the new job in 2025, but I hit the ground running on January 2. Excited for the fresh start.

• Dr. Wertz? I’ve finished all of my coursework for my Ph.D in Mass Communications. The only requirements left are my comprehensive exams and my dissertation. In theory, I should be able to accomplish everything in time for a December hooding. That’s the goal, but we’ll see. With everything...

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Completed: Hell Bent by Brian Recker 📚

I’m not the audience for Brian Recker’s Hell Bent. He’s writing for evangelicals (and former evangelicals) who are questioning their faith. I instead came to his book as a lifelong Lutheran who is baffled by how the Christianity that I grew up with has become warped by others who also profess to be Christian.

Brian’s thesis is that evangelical theology is so rooted in the fear of hell, that they struggle to see the message of love that is core to Jesus. I think it’s a pretty convincing argument. Brian breaks down all the ways that a fear of hell actually undermines having a relationship with God and sabotages healthy relationships with others. Faith rooted in fear leads to a very different place than faith rooted in love. I appreciated the exploration of evangelical theology, and all the personal examples of how Brian’s life changed when he started to question hell. It’s a very personal book. I learned a lot along the way, and was able to explore some of my own beliefs. I highly recommend that you check out Hell Bent.

When I became a designer 30 years ago, you needed three types of apps: a page layout app, a photo editing app and a vector app. You purchased those apps from whoever had the features you needed. Quark Xpress and Adobe Pagemaker¹ were your options for page layout. Macromedia Freehand² and Adobe Illustrator were your vector options. And while there were other photo apps, Adobe Photoshop was the dominant professional photo editor.

Quark missed the boat on Apple’s shift to OS X. Adobe purchased and discontinued Freehand. Without strong competition, Adobe’s Creative Suite app bundle essentially made InDesign free for designers who needed Photoshop and Illustrator anyway. Quark faded. Adobe switched to the subscription-based Creative Cloud model and became the only game in town.

But even with no competition, Adobe still offered separate apps for page layout, illustration and photo editing.

Affinity tried to...

I typically watch one or two NFL games a week, and yet, I don’t really have an NFL team. (I’m currently watching the Detroit Lions and Kansas City Chiefs on Sunday Night Football as I write this.)

When I was little, I was a Cowboys fan. We’re taking about the Tom Landry, Danny White, Tony Dorsett era Cowboys. When Jerry Jones bought the team and got rid of all my favorite players and their legendary coach, I decided I was no longer a Cowboys fan. I briefly pulled for the Bears when I lived in Chicago and they won the Super Bowl, but I was never fully invested and then, they fired Ditka.

In the early 2000s, I had a fantasy football team each season. That meant that I pulled for players, not teams. Every year, I’d pick a new team and have a new rooting interest.

I’m a South Carolina Gamecocks fan,...

It’s always funny to me what pop culture symbols acquire added cultural meaning.

My son is a big fan of the manga series, One Piece. I haven’t watched much of it, but I know the basics… renegade pirates fighting against an authorization government in search of the ultimate treasure. It’s amazing to me that the One Piece Jolly Roger, with a grinning skull and a straw hat, has become the symbol of protests across the globe.

In a similar way, the logo for the Marvel vigilante and anti-hero Punisher has become a symbol controversially used by military, law enforcement and fascist groups. I often see it on pickup trucks, sometimes combined with an American Flag pattern. I doubt any of these people read the comics, but are instead attracted to concept of excessive violence that the symbol projects.

In both cases, the creators of these symbols have no control over...

We live in a world now where our media outlets are owned by a small number of conglomerates. And while this is possibly a more profitable set up for the corporations that own these outlets, it also makes it easy for them to be manipulated by billionaires and governments.

Our distribution channels are corrupted as well. Social media and newsletter platforms are controlled by a small number of players all motivated by advertising profits. We find sites through search engines that increasingly favor AI summaries over original content.

It shouldn’t be like this. No venture-capital-funded start up is going to provide a solution. No existing player is going to erode their own platforms. Instead, it’s going to be a grassroots effort to embrace the open standards we have (for example, RSS). We need to promote discussion by sharing stories that are meaningful and powerful. We need to support platforms and creators who...

My Ph.D. research is focused on consumer response to logos and visual identity, so as you can imagine, I’ve talked about Cracker Barrel¹ a lot over the last few weeks. Everyone has an opinion and is eager to share it. I held off writing this because the social media chatter was just chaotic, but now that things have calmed down, I wanted to share some quick thoughts based on my research.

People care about logos.

In my forthcoming study on logo attitudes with a sample of 1,000 American consumers², over 60% of respondents agreed that if their favorite brand changed their logo, they’d want to know why. Cracker Barrel did a really poor job of explaining why they were changing their logo. It seemed to consumers like change for the sake of change and when challenged by consumers (plus a really strange political...

A friend was digging through some college artifacts and found my 32-year-old business card from when I was an officer with Carolina Productions, the University of South Carolina student programming board. She sent me a picture and I noticed something funny: I still have the same email address.

I came to USC as a student in 1993 and got my first email address. I used that email address with a command line system until I graduated in 1997. At some point years later — I became an adjunct instructor and was able to reclaim that address and use it as an IMAP account. When I became full-time staff, I continued to use the same email address, this time connected to Microsoft 365.

I’ve had several home addresses and a couple of phone numbers since 1993. Those were connected to my physical location or my service provider so as I moved, things changed....