For 13 years, I managed the visual brand of the University of South Carolina. I led creative teams and worked with vendors and agencies. I produced banners, designed signage, wrapped buses, worked on TV commercials, and installed 6-foot high USC letters. And while I loved my time as the “Guardian of the USC Brand,”1 this summer, I started to think about making a career change. I’m getting close to finishing my Ph.D. The design industry has changed in countless ways since I started my career almost 30 years ago, and while some of it is great, there are other parts that I don’t love as much. I wanted to stay at USC, so I started looking for other jobs on campus that I felt like would be a good next step for me.
I assumed that role would be a communications job in a different unit on...

