Posts in "Long Posts"

Longer than a tweet.

Changing careers

For 13 years, I managed the visual brand of the University of South Carolina. I led creative teams and worked with vendors and agencies. I produced banners, designed signage, wrapped buses, worked on TV commercials, and installed 6-foot high USC letters. And while I loved my time as the “Guardian of the USC Brand,”1 this summer, I started to think about making a career change. I’m getting close to finishing my Ph.D. The design industry has changed in countless ways since I started my career almost 30 years ago, and while some of it is great, there are other parts that I don’t love as much. I wanted to stay at USC, so I started looking for other jobs on campus that I felt like would be a good next step for me.

I assumed that role would be a communications job in a different unit on...

Two new Fontstruct designs: SbB Crunch’d and SbB Papaya 26

I recently created a couple of new fonts over on Fontstruct: SbB Crunch’d and SbB Papaya 26.

SbB Crunch’d

SbB Crunch’d is a little random. Normally when I start working on a type design, I have an idea of how it will be used. In this case, I started with the shape of the “scalloped edges” and built out the font from there. I like how it turned out, even if I have no idea how I’d use it in a layout.

SbB Crunchd.

SbB Papaya 26

Last year, I built a font based on the numerals on McLaren’s F1 livery. The new SbB Papaya 26 updates the font to align with the look of the 2026 preseason McLaren social media graphics. Compared to my original interpretation, the 2026 font is a little more conservative and more readable.

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Crossposting from Micro.Blog with two inline links

I shared a post earlier today about Honda’s logo change and included two inline links to connect something I wrote in 2024 with a recent press release. Micro.Blog posted it to my site, and then crossposted it to Bluesky, Threads, and Mastodon. Here’s how it looked on the Micro.Blog timeline:

Including multiple links is how the web works, but I know that’s not how social media typically works. So how did other services render the two links?

Threads and Mastodon take the typical social media approach. They only shared the first link, and instead of it being an inline link, it was in a box below the post.

Threads:

Mastodon:

Bluesky, however, handled it perfectly, including both inline links. I was pleasantly surprised:

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What restaurants do you miss?

I enjoyed this article in the NY Times about the sadness that you feel when your favorite restaurant closes.

Every restaurant is a portal — a way to remember who you were and how things felt when you were, say, 19, or 27, or 35, but also to remember the particulars of a city, a neighborhood, a block.

I started to think about the restaurants that I’ve loved that are no longer open. I started with a longer list1, but here are three that I really miss:


The West Side Bowery
Aiken, South Carolina
Closed in 2013 after a 32-year run

There weren’t many nice restaurants in Aiken when I lived there. The Bowery wasn’t exactly upscale, but the food was great. We didn’t go often when I was in high school, but I did go there for dinner before my junior and senior prom. My connection to the...

Twitterless: If you haven't left already...

The warning signs were there. Ten years ago, I wrote my first Twitterless article, followed by part 2 in 2017, part 3 in 2022, a “final” chapter in 2023 and an epilogue in 2024.1 My initial concerns were about Twitter’s financial shape, but after Musk took over, I quickly realized the new service wasn’t going to be for me, closed my accounts, and moved on.

With the latest news about X, the service formerly known as Twitter, I don’t understand how anyone still has an account. People are using Grok to generate non-consensual sexualized deepfakes of women and children and share them on X. This goes beyond politics — it’s really about human decency.

For people and brands, if you continue to stay on X, it tells me you care more about your so-called audience than your so-called values. The time to...

2026: A Fresh Start

Each year, I set a theme for the year. Last year was incremental progress. I did write a lot during the year, and I released some new typefaces, but I wasn’t able to reach my health goals and organization is still something I want to continue to work on.

For this year, I’m excited about a fresh start. I start an exciting new job (that’s really a completely different career). I’ve finished all of my Ph.D. classwork, so I’m just focused on my dissertation now. With those two clean slates, I’m going to focus on building a healthy routine and organizational plan to support it. I’m optimistic about the year ahead.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

More Apple Logo Variations

One strange thing about Apple’s visual identity is that they allow logo variations that most brand managers would never approve. In the past, I’ve noted their environmental logo with a green leaf and their security logo that looks like a padlock. They have a gift logo that they use annually during the holidays and created a special logo for their opening of their Marina Sands store in Singapore.

Today, I saw another couple of variations to add to my list from the Apple Japan web site as part of their New Year’s Celebration:

Apple japan logo variations.

For a company known for their branding, I think it’s fascinating to see all of these variations from Apple. Especially since it runs counter to what most brands do.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been...

An exciting and hectic 2026 ahead

I was thinking this morning about goals and themes for 2026, but as I thought through my plans, I realized that 2026 is going to be a big year for me and my family.

  • New job. I have a new job, and it’s a massive shift from what I’ve done for the last thirty years. I’m excited, but I have a lot to learn. Thankfully, I have a supportive team and I’m still at the university that I love. I officially worked a week in the new job in 2025, but I hit the ground running on January 2. Excited for the fresh start.

  • Dr. Wertz? I’ve finished all of my coursework for my Ph.D in Mass Communications. The only requirements left are my comprehensive exams and my dissertation. In theory, I should be able to accomplish everything in time for a December hooding. That’s the goal, but we’ll see. With everything...

Completed: Hell Bent by Brian Recker 📚

I’m not the audience for Brian Recker’s Hell Bent. He’s writing for evangelicals (and former evangelicals) who are questioning their faith. I instead came to his book as a lifelong Lutheran who is baffled by how the Christianity that I grew up with has become warped by others who also profess to be Christian.

Brian’s thesis is that evangelical theology is so rooted in the fear of hell, that they struggle to see the message of love that is core to Jesus. I think it’s a pretty convincing argument. Brian breaks down all the ways that a fear of hell actually undermines having a relationship with God and sabotages healthy relationships with others. Faith rooted in fear leads to a very different place than faith rooted in love. I appreciated the exploration of evangelical theology, and all the personal examples of how Brian’s life changed when he started to question hell. It’s a very personal book. I learned a lot along the way, and was able to explore some of my own beliefs. I highly recommend that you check out Hell Bent.

One app, three modes: The most interesting thing about the new version of Affinity isn’t the price.

When I became a designer 30 years ago, you needed three types of apps: a page layout app, a photo editing app and a vector app. You purchased those apps from whoever had the features you needed. Quark Xpress and Adobe Pagemaker1 were your options for page layout. Macromedia Freehand2 and Adobe Illustrator were your vector options. And while there were other photo apps, Adobe Photoshop was the dominant professional photo editor.

Quark missed the boat on Apple’s shift to OS X. Adobe purchased and discontinued Freehand. Without strong competition, Adobe’s Creative Suite app bundle essentially made InDesign free for designers who needed Photoshop and Illustrator anyway. Quark faded. Adobe switched to the subscription-based Creative Cloud model and became the only game in town.

But even with no competition, Adobe still offered separate apps for page layout, illustration and photo editing.

Affinity tried to...