Twitterless: If you haven't left already...

The warning signs were there. Ten years ago, I wrote my first Twitterless article, followed by part 2 in 2017, part 3 in 2022, a “final” chapter in 2023 and an epilogue in 2024.1 My initial concerns were about Twitter’s financial shape, but after Musk took over, I quickly realized the new service wasn’t going to be for me, closed my accounts, and moved on.

With the latest news about X, the service formerly known as Twitter, I don’t understand how anyone still has an account. People are using Grok to generate non-consensual sexualized deepfakes of women and children and share them on X. This goes beyond politics — it’s really about human decency.

For people and brands, if you continue to stay on X, it tells me you care more about your so-called audience than your so-called values. The time to leave “Twitter” has passed. There are viable options. Threads, Bluesky, Mastodon all provide a similar experience to Twitter. I prefer the smaller, independent Micro.Blog which lets me cross post to other services. None of them are the Twitter you loved, but you know what, X isn’t the Twitter you loved either. It’s gone. And it’s time for all good people to move on. What remains isn’t worth your time.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. One of the benefits of having a blog is being able to reflect on stuff you’ve written and shared over more than a decade. ↩︎

I was initially skeptical, but the more I play around with Canva Affinity, the more I like it.

I love how quickly I can prototype a typeface idea in Fontstruct.

Even though it rained earlier, we got out to Gather Columbia late this afternoon. Lots of great food options. Fun atmosphere. Another cool addition to Columbia.

A modern urban plaza features a large building with glass windows, a grassy area, and a restaurant with outdoor seating.An outdoor market features people dining at tables, surrounded by a two-story structure with various shops and stalls.

As I move into working on my dissertation, it feels strange to not have a “class” this semester. It’s been a long time since I wasn’t reviewing syllabi at the start of a semester…

2026: A Fresh Start

Each year, I set a theme for the year. Last year was incremental progress. I did write a lot during the year, and I released some new typefaces, but I wasn’t able to reach my health goals and organization is still something I want to continue to work on.

For this year, I’m excited about a fresh start. I start an exciting new job (that’s really a completely different career). I’ve finished all of my Ph.D. classwork, so I’m just focused on my dissertation now. With those two clean slates, I’m going to focus on building a healthy routine and organizational plan to support it. I’m optimistic about the year ahead.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Farewell 2025.

More Apple Logo Variations

One strange thing about Apple’s visual identity is that they allow logo variations that most brand managers would never approve. In the past, I’ve noted their environmental logo with a green leaf and their security logo that looks like a padlock. They have a gift logo that they use annually during the holidays and created a special logo for their opening of their Marina Sands store in Singapore.

Today, I saw another couple of variations to add to my list from the Apple Japan web site as part of their New Year’s Celebration:

Apple japan logo variations.

For a company known for their branding, I think it’s fascinating to see all of these variations from Apple. Especially since it runs counter to what most brands do.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008 and an Apple user since 1994.

Finally got to see my nephew’s basketball team. Helps when his team plays in a tournament five minutes from my house.

I’m watching the World Darts Championship on Peacock and I have so many questions. Apparently, they are currently doing a speed round, the crowd is wild, and a couple of spectators are dressed as Ronald McDonald.

Our travel plans for Christmas changed at the last minute, so Team Wertz took a day trip to the Isle of Palms and Charleston.

Four people are standing on a beach near the water with a pier in the background.

An exciting and hectic 2026 ahead

I was thinking this morning about goals and themes for 2026, but as I thought through my plans, I realized that 2026 is going to be a big year for me and my family.

So as I am thinking through my themes for next year — which I typically post on New Year’s Eve — I need to place them in the context of what all is going on in 2026. I’m excited for the year and really think 2026 will be an incredibly rewarding year for me and my family.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

I just made the move from an iPhone 12 Pro to an iPhone 17. Lots of advancements over the last 5 years.

Christmas morning.

A family in pajamas are sitting around a Christmas tree with presents, in a cozy room decorated for the holidays.

Merry Christmas from Team Wertz.

A family of five poses together dressed in festive attire, with Christmas trees and decorations in the background.

The renovated Finlay Park in Columbia is gorgeous. They did such a great job with the update and it’s now such a vibrant space for the community. Love it.

A large cascading fountain is set in Finlay Park with the Columbia, South Carolina skyline in the background.

A cubano at Indah Coffee.

A cubano with a heart-shaped latte art on a wooden table.