Just got a minor revision decision on a manuscript. Excited to push this paper across the finish line.

I’m surprised that the Strange New Worlds musical soundtrack isn’t on Apple Music yet.

The Star Trek: Strange New Worlds Musical Episode is amazing. Lots of musical talent on the cast. Enjoyed it so much. šŸ––

This ESPN story about Florida State wanting to leave the ACC is bananas. Where would they go? The SEC isn’t adding anyone else. I don’t think the Big 10 wants to add a Florida team, although who knows? Sounds like their ego is bruised because they don’t make as much as they think they should.

Thanks to the Barbie movie, my girls have discovered the Indigo Girls. I love it.

My daughter just declared that her favorite font is Times New Roman, and I can’t think of a bigger sign that the kid is destined to be an academic.

I’m at a local coffee shop that’s normally packed with college students. But students aren’t back in town yet. Completely different clientele. It’s funny how a college town changes when school isn’t in session.

My academic research is primarily in branding and visual communication, but I’m discovering that as a media scholar today, part of my research always overlaps with social media in some way.

Spent my morning working on some typeface designs in Glyphs. I really enjoy working with fonts, and I have several designs that I’ve started and not finished. I need to prioritize creative time – not just writing, but also sketching and type design.

Threads as a "federated" brand solution

When the exodus from Twitter first started last year, many tech-savvy people were moving to Mastodon and I wondered if brands would move their accounts to self hosted instances. After all, from a branding standpoint, @offical@starbucks.com is better than @starbucks@mastodon.social. At the end of that post, I posited that someone would come along with a service that handled the fediverse complexity for companies.

That service is Threads.

Lots of people have asked why Meta was interested in providing ActivityPub support. I honestly think part of the story is so Meta can tell brands – their advertisers – that they can just publish on Threads and it will eventually be accessible on any other non-Twitter platform. Of course, they’ve still got to deliver on that promise… right now Threads doesn’t have ActivityPub support.

So far, branded accounts have flocked to Threads. If @BRAND-NAME@threads.com becomes the default for official branded social content, Meta benefits....