I was going through my sketchbooks today and realized that I haven’t been sketching lately. Need to get back in the habit.
Trying to add some academic journal RSS feeds to Feedbin. Most of them have feeds, but some of them try to push you to subscribe to an email update.
Went down a rabbit hole and discovered that iron-air batteries are a thing…
Each iron-air battery is about the size of a washer/dryer set and holds 50 iron-air cells, which are then surrounded by an electrolyte (similar to the Duracell in your TV remote). Using a principle called “reverse rusting,” the cells “breathe” in air, which transforms the iron into iron oxide (aka rust) and produces energy. To charge it back up, a current reverses the oxidation and turns the cells back into iron.
“Reverse rusting?” Weird. Interesting implications for power grid management, though.
My daughter is getting playing around with her new MacBook Air. She’s used to her iPhone, and various Chromebooks that she has been given by her school since 6th grade. I’m noticing just how differently we use computers.
Seth Godin with the reminder that you can’t always have the good without the bad.
Sharing Apple News Links
I get Apple News+ with my Apple One bundle and I actually use it frequently on my Mac. My local newspaper, The State, in included in News+ and I can read articles that are normally behind a paywall. Once I’m there, I tend to find other things to read and share. But sharing Apple News story links on social media isn’t always helpful since it obscures the real URL behind a redirect.
On a Mac, it’s easy to share the original URL. Click the share button in the upper right hand corner of the interface, and choose Safari. It opens the original article on the web and you can then share that URL instead of a link to Apple News.
On the iPhone, it’s not as simple. Click the ellipses in the upper right and select Share Story. Then from the list of apps that appears, select Safari. (You may need to click More and scroll down to find it.) The result is the same as the Mac, a new Safari window with the original URL.
Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.
After watching this week’s Strange New Worlds, I went back and watched Amok Time. They’ve really done a nice job of building a Spock/T’Pring/Chapel backstory that adds depth to The Original Series episode. 🖖
Signed my oldest up for her college move-in time. Now headed to the Apple Store to get her a computer. It’s getting real.
Vampire cat.
I’ve had this small task hovering over my head for about a week. Finally sat down this morning and knocked it out in about 30 minutes. Someday, I’ll learn to just make some time each day to knock out the small stuff.
Insomnia is kicking my ass tonight. Tomorrow is going to be a long day.
According to Facebook Memories, 12 years ago, people were asking me for Google+ invites. Just a reminder that initial hype doesn’t translate into long term success.
Threads arrival shows social media is fragmenting like traditional media did - The Washington Post
Social media has now splintered in the same way the traditional media did, with unclear long-term effects.
Billboard companies always give me PSD (Photoshop) templates and I don’t understand that at all. Who builds billboards in Photoshop?
Predictably, the mass media narrative about Instagram Threads is 100% Twitter vs. Threads and Elon vs. Zuckerberg. Mastodon, Bluesky, ActivityPub and Fediverse only rarely appear in news articles.
Just plotted out a walking loop inside our new office building. It’s too hot right now to walk outside at lunch.
So there are lots of rough edges on Threads, and it’s owned by Meta, which is problematic. But their killer feature is audience. I’ve been in for about 12 hours and I see lots of people I know. Will they stay? No idea. But it’s off to a solid start.
So I got access to Bluesky about 5 minutes after I started a Threads account. Lots to like about both, and I think they could both turn into solid Twitter alternatives. But I’m still happiest here on Micro.Blog.
The Instagram Threads launch and media effects theory
Yesterday, I mentioned I was interested in the media narrative surrounding the introduction of Instagram Threads. I wanted to expand on what I’m looking for, and to do that, I need to start with some mass communications theory.
I’m a Ph.D. student that mostly researches visual effects, but I’ve taken a few classes that look at how media effects work. There are levels to media effects, but essentially, you can break it into three types of effects.1
- Agenda Setting tells you what to think about.
- Framing tells you how to think about it.
- Priming prompts you to take an action.
Everyone teaches this a little differently, but this is how I like to think about it. As I look at how the media covers Instagram’s Thread, I think it’s worth thinking about the coverage in these terms.
Agenda Setting
The media is very good and setting the “agenda” for what people are thinking about. If the media you watch or read is covering a topic, you are more likely to care about the topic.
We know that the tech media like The Verge have picked up the thread and predictably, tech circles online are discussing what Instagram Threads will mean for social media and the Fediverse. This is agenda setting in action.
But will the mass media cover it? Will the CNN website run a story about Instagram Threads? Will The NY Times run an explainer about how to use Threads? Will South-Carolina-native and all-around good guy Craig Melvin talk about Threads on the Today Show? I don’t know.
While “agenda setting” sounds a little nefarious, it isn’t always. There are many factors that go into story selection. One major challenge right now is the crowded media environment. Take a look at the front pages of major news websites and what do you see? Supreme Court rulings. Mass shootings. Russia’s mutiny. Ukraine’s counteroffensive. Trump’s indictments. Protests in France. The U.S. relationship with China. Interest rates. Inflation. These topics all compete for space and time in a news organization. Does the introduction of a new service from Meta really rank up there in importance with these other topics?
News media also pay attention to metrics about their readership. If viewers are reading stories about Threads, editors will assign more stories. If people aren’t interested in the topic, it will fade. There seems to be general interest in the Elon Musk’s mismanagement of Twitter and his rivalry with Mark Zuckerberg. If people are reading the stories about Threads, maybe Meta does get a little more coverage than something like this would normally merit.2
Honestly, I’ll know if there is mass media coverage when my wife asks me what I think about it.
Framing
The next level relates to how the stories are positioned. We know that tech media is framing the release of Instagram Threads as the latest change in a rapidly changing social media world. The stories right now seem to be largely framed as a contrast with existing Twitter alternatives, especially given the conversations within Mastodon admins about whether to preemptively block access to a service that may support ActivityPub.
But for a mass media audience, that’s all too nuanced. Given the high profile implosion of Twitter, and the bravado between Musk and Zuckerberg, I think pretty much every story is going to frame Instagram Threads as a Twitter-killer. I do imagine that they’ll at least mention Mastodon and Bluesky. Beyond that, who knows.
Priming
If the mass media covers the introduction of Threads – and the framing is positive – the coverage may be enough to prompt people to sign up for accounts. This priming effect is typically short-lived, but if Meta is able to get a lot of news coverage, there may be a surge in sign ups not too dissimilar to the surge in interest surrounding Mastodon and Bluesky. This won’t necessarily translate into engaged customers, but getting people to download the app and try the service is the first hurdle for Meta.
So as you look at the media coverage surrounding the launch of Instagram Threads, think about it in terms of agenda setting, framing and priming. (And actually, as you look at media bias in general, these three concepts are helpful in understanding how it works and why it happens.)
Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.
I don’t know much about how wine is made, but after reading Maggie Harrison’s War on Wine, I’m fascinated with the whole process…