We’ve reached the part of summer break where one of my kids has decided they want to learn how to make bread.

Embracing old tools in new ways + two new Fontstruct designs

Recently, I started playing around on Fontstruct again. The tool has evolved massively in the 17 years I’ve used it, but I interacted with it largely the same way — placing blocks on grids. I’ve been thinking about how I use design tools lately. I use apps like Photoshop and InDesign the same way I used them a decade ago. In general, this works fine, but I don’t really take full advantage of the advancements in the software. I’ve been trying to explore new features in Photoshop and Glyphs lately, and I decided I wanted to try out some of the features I haven’t used in Fontstruct, too. I just made two designs public: SbB Vertica and SbB Roundabout.

SbB Vertica. A bold all-caps display font consisting of vertical bands. I used the brick size and grid spacing filters to create the banding effect through the letters. To get the angled corners to line up, I needed to use the nudge command to bump bricks up or down.

Sbb_Artboard 1@2x.

SbB Roundabout. A thin pseudo-stencil unicase design using rounded corner bricks that I don’t think I’ve ever tried before. This approach also required some nudging, and composite bricks to make everything line up.

Sbb_Artboard 2@2x.

Both designs are incomplete and I plan to keep working on them, but I’m happy with how they’ve turned out and wanted to share them. Both would have been impossible or very challenging without these techniques and bricks. It’s a reminder that unused features in my favorite software applications might be just what I need to execute a particular idea or concept.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Happy Bobby Bonilla Day! Yep, the Mets are still paying him and will be until 2035.

Enjoyed this beautifully art directed and illustrated meditation on AI and art. Take a few minutes and spend some time with it.

My son wanted to play video games with me, so we pulled out the Sega Genesis Mini. All these years later, it’s funny how much I remember from playing Sonic and Streets of Rage II.

This restaurant doesn’t look crowded, but the number of Door Dash drivers coming in and out is substantial. It’s amazing how much these delivery services have changed the restaurant business.

Playing around with Adobe’s Project Indigo camera app. It’s interesting. Similar in goals to Halide’s Process Zero.

Artificial intelligence with a side of seasoned fries

A brief “review” of Bo-Linda: Bojangles AI-based drive-thru ordering system

Bojangles is a fast food restaurant chain in the Southeastern United States that serves chicken and biscuits. Last year, I drove up to a Bojangles drive-thru in downtown Columbia, South Carolina and was greeted by a computerized voice. There were no signs indicating that they were using a new system, but it was clear that the voice wasn’t a human. I placed my order, the system asked for the drink on my combo, confirmed my order, told me my total and asked me to move forward. Quick and efficient.

Sbb bolinda.

A few months later, the Bojangles in Chapin near my daughter’s school switched to the same computerized system. I’d stop there occasionally to grab breakfast after dropping her off. This time, the system informed me that there was a 5-minute wait on my steak biscuit and asked if I wanted to switch to something else. I did not want to wait, so I changed my order. The system handled it, gave me a total, and I was intrigued.

A quick search revealed that this new system had a name: Bo-Linda. Bojangles website describes Bo-Linda as “a dynamic conversational drive-thru AI platform to augment human interaction with digital restaurant systems.” I also discovered that many people hadn’t had positive experiences with the new system when it debuted in Charlotte. I started to pay attention to the system any time I ordered and figured I’d share some observations about the system, and the potential societal impact of AI.

  1. With normal orders, it works fine. I haven’t had any issues with it misunderstanding me, or having a severe lag time. It seems to be about as accurate as a person. The order is shown on the display so you can easily confirm that your order is correct.
  2. My daughter’s order confused it. I was ordering something just for my high schooler who doesn’t eat much meat: two plain biscuits and a large seasoned fry. Bo-Linda heard two sausage biscuits and a large sweet tea. When I tried to correct it, the system just failed, gave me an incorrect total, and told me to pull to the window. I had to tell the employees what I actually ordered.
  3. Loads of promotions. The order process starts with a promotion. “Would you like to try our new Bo-Berry biscuit?” This is no different than ordering with a human following a script, but sometimes, Bo-Linda would add several upgrade suggestions at the end. “Would you like to Bo-Size your order? Would you like to upgrade to our new flavored iced tea?” At one point in Chapin, I counted five upgrade or add-on suggestions. I just had to keep telling it no. It doesn’t happen at every location, but frequently enough to be annoying. I wonder if the number of suggestions can be controlled by a manager or franchisee? Or does the AI decide based on volume or sales metrics? No idea.
  4. Humans are listening and can interrupt it. Once I had a person interrupt the order because I ordered something they were out of. Another time, the system just stopped working and a person took over. So humans are monitoring as a backup and stepping in when needed.
  5. They named it, but that name is never used. Someone on their marketing team came up with Bo-Linda and they trademarked it, but they don’t have signs telling you to use their new Bo-Linda AI Ordering System. Bo-Linda doesn’t “introduce” herself when she takes your order. It just appeared one day. I think it’s highly likely that they didn’t want to deal with AI backlash and just tried to quietly make the switch. And honestly, I think that was probably the right call.

So, Bo-Linda works. It’s mostly fine. From the Bojangles perspective, I understand why they’d want to switch to an AI-based ordering system. Bojangles claims that the system improves accuracy, noting that Bo-Linda can take orders 96% of the time with no human interaction.1 They still need a person processing payments and giving patrons their food, but that employee can more easily handle other tasks like filling drinks if they aren’t also taking orders. I’m not sure how employees would feel about it. Are they hiring fewer staff because they’ve automated one of the jobs? Are some employees getting scheduled for fewer hours? Or are they happy that one annoying task simply has been automated? Taking orders at a fast food drive-thru can’t be an enjoyable experience.

From a broader perspective though, this is what people fear when they say that artificial intelligence will take away jobs. Bojangles isn’t the first to experiment with removing humans from the order experience and it won’t be the last.2 Companies of all sorts will look for jobs and positions that can be eliminated or replaced by an AI-driven system. And as they find those efficiencies, they will need fewer employees. I’m a little bit of a skeptic when it comes to AI completely replacing knowledge jobs, but I do think new AI-powered tools will help us get more done in less time. If employees are more efficient, companies will eventually need less people to get the same amount of work done.

With more efficient workers and potentially fewer jobs, the impacts to our society could be significant, especially for young adults. We need to start having serious conversations about universal basic income as a method of keeping our society stable. If employees can do more in less time, then maybe we need to start considering shorter work weeks. There will inevitably be tension between the traditionalists who want to keep a 40-hour work week and maximize efficiency, and the workers who will be asked to do more for the same amount of money. Right now, it’s hard to call AI ordering at a fast food restaurant revolutionary, but I do believe a technical revolution is coming. And as with all technical revolutions, cultural change will inevitably follow.


Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. I’ll be honest, that percentage sounds low. That means there’s a failure every 25 orders or so. ↩︎

  2. Just notice how many restaurants use kiosks now for people to order inside instead of having multiple cashiers. I’m looking at you, Panera and Whataburger. ↩︎

Just finished my last assignment for my six-week summer class, which means that I only have a couple of independent studies and my dissertation left until I’m Dr. Bob.

Kia’s new EV2 is an adorably small electric SUV. Too bad it’s not coming to the US market. I hate the global perception that US consumers don’t want smaller vehicles.

My wife discovered the hidden yellow jacket nest burrowed in the ground when she steered the lawnmower directly over it. 12 stings later… she’s in a lot of pain. Plus Jilly got one sting rescuing her mom.

There is no better feeling than coming up with the perfect name for your typeface… and discovering it is actually unused.

Saw a double rainbow on my way back from picking up dinner.

A vibrant double rainbow arches over a busy urban street lined with buildings and cars.

Just watched Apple’s “haptic trailer” for the new F1 movie. Very cool effect. (You can find it in the Apple TV App on your phone.)

Thinking about Apple’s new Liquid Glass design… What if Apple used the camera on the back of the iPhone to create an AR passthrough effect like the Apple Vision Pro so it feels like you are looking through the phone? Your iPhone becomes just a sheet of “glass” with an interface overlay?

If you want to watch two of the best teams in baseball, Cubs v. Tigers is MLB.com’s free game of the day.

Switching my blog into summer mode. My fish logo is now the summer vacation version with sunglasses.

A green fish wearing sunglasses is depicted on a blue striped background.

Google Scholar is blocking searches from my computer and phone if iCloud Private Relay is turned on, claiming that my “computer or network may be sending automated queries. To protect our users, we can’t process your request right now.”