I’ve been reading the coverage of the Twitter rebranding and the most interesting framing is related to legal issues. It’s not an issue typically covered when a company rebrands… but it’s not a typical rebranding.

A coworker of mine took Twitter off her iPhone home screen today and replaced it with Threads. She’s been a heavy Twitter user for a very long time. More and more people I know are making the jump away from the service formerly known as Twitter.

Last day of vacation. Caught a Columbia Fireflies minor league baseball game. Had a great time and my son chased down two foul balls.

Back to work tomorrow.

I’ve worn contacts since 10th grade, but for some reason a few months ago, I decided to just wear glasses and see if I wanted to switch back. I gave it a few months, but I missed my contacts. Had my eye doctor appointment his morning and I’m back to contacts.

Road-trip to Charleston and saw a bunch of cool EVs. One Rivian, a Mercedes EQS, a BMW iX and a car carrier with (6!) Cadillac Lyriq SUVs heading to a dealership somewhere.

Beach day today at Isle of Palms. Found a couple of nice shells, too.

Back in 2018, I wrote a second blog post about preparing for the sudden demise of Twitter. The illustration I did for the post seems appropriate to reshare today.

My academic research is typically focused on logos and branding. When I look at the Twitter-to-X rebranding, all I see is future citations and research questions.

I don’t know why the Star Trek: Strange New Worlds/Lower Decks crossover came out early, but it’s delightful. 🖖

Day two of vacation: Caught up with my sister and her family. Always fun to get the cousins together.