Quick Thoughts
- A hot pocket fresh out of the air fryer is indeed crispy, but;
- It takes 15 minutes! Not exactly a quick breakfast anymore.
I’m working in the School of Journalism’s grad student suite for the first time in a while. It’s so quiet up here. I’m going to try to work from here one night a week. It’s a nice change of pace from coffee shops or the kitchen table.
I really want to use Ulysses or Scrivener for my dissertation, but I’m hooked on Zotero’s citation management integration with Word. And the process of connecting Zotero with Scrivener seems… complicated.
I’ve been in two active shooter situations. One turned out to be a false alarm, but it caused a real stampede in a crowded mall. The other was a murder-suicide on campus that caused a lockdown. While I wasn’t really in danger in either situation, the feeling of panic sticks with you.
An active shooter on the University of South Carolina campus. I know my daughter is safe, but so incredibly terrifying.
According to Facebook, I started grad school seven years ago today. I finished my master’s degree in 2021, and have a single independent study and my dissertation left before I finish my PhD, hopefully in 2026. It’s been a long process – I feel like I’ve been a grad student forever – but I’m thankful for my wife, kids, friends and coworkers who have been incredibly patient with me on this seemingly endless journey.
My PhD research is on how people respond to logos. One factor for a successful rollout appears to be context. How will the logo be used? What’s the story behind the change? More context = better response. Neither Cracker Barrel nor MSNBC gave any real context. Here’s my published study on context.
Excited to see South Carolina switch from Under Armor to Nike next year.
Thanks Cracker Barrel and MSNBC! I needed some more recent logo backlashes for my dissertation.
My daughter and I are discussing the best fictional bands. And now, I’ve discovered Julie and the Phantoms and KPOP Demon Hunters. So what other fictional bands belong on my hypothetical list?
Working on a new typeface design that I started six years ago.
Modern cars have all the problems of a car, plus all the problems of a computer.
I love these moments when Team Wertz is all together. Getting all three kids together at the same time is getting tougher and tougher.

Went to campus. Got caught in a rain storm. Now sitting at my desk completely soaked…
I can’t think of a sports parallel to F1 summer break. In the middle of the season, they take 2 weeks off where NO ONE on the team can work. They can’t even send an email. Everyone gets a 2-week vacation by rule. (I wonder if social media teams schedule the posts that appear during break.)
McSweeney’s with a gem: The EM dash responds to the AI allegations
An insightful read from the Nieman Lab on NY Times v Sullivan, the 1960s Supreme Court decision that is the foundation of modern American press freedom. Worth a read to understand how lawsuits were weaponized by politicians, and how NYT v Sullivan changed that.
This blog post about additive and extractive technologies by Cal Newport makes me think about the different tools I use daily. I specifically thought of @manton and some of the choices he’s made with Micro.Blog to be less extractive.
Really enjoyed the Fantastic Four. Fun story with great art direction. I adore anything retro futuristic.
In honor of my 50th birthday today, I decided to release a free font: SbB Nineteen 75.

Fell asleep after working on a paper for grad school. Just woke up to a nightmare that I’d actually turned it in… And it is NOT ready to be turned in yet. So rough. Anyway, been a while since I had a grad school nightmare. 🤣 I’m going back to sleep.
This paper for my independent study is a mess. I’ve read a lot, and I like where it’s going, but combining everything isn’t going well.
I really do think there is something to this: How TV Trained Us to Be Conspiracy Theorists.
We got some breakfast Hot Pockets and they no longer ship with a paper “crisper” sleeve, instead recommending an air fryer for a crispier crust.
Excited that Cotton Bureau has finally added custom stickers. I added a few sticker designs, including my old film camera stickers.

Me: I really need to wrap up this paper on deprofessionization in the design industry so I can move on to working on my dissertation.
Also me: Digging FOUR papers out from past classes that I never did anything with and revisiting them.