Bob Wertz

Several years ago, I moved all of my blog posting from my Squarespace-hosted sketchbookb.com to my Micro.Blog-hosted bobwertz.com. I’ve been happy with the move. My plan was to switch my Squarespace blog over to more professional posts, but that never really happened — and I don’t really feel like posting more InDesign and Creative Cloud tips. Last week, I decided that I need to do something with the old site and I’m working through my options.

One of the options was just to bring the site down and redirect sketchbookb.com to a new site. I’ve got over 600 posts, though, and while most of them don’t see any traffic, I’d hate to see them all disappear. I started to go back through the site to see what I’d lose.

My first post is in 2008 and my last post was at the end of 2021. There are many tips and tricks for InDesign that generate significant traffic even though they are very old. I also have a large number of reviews for iPhone apps that no longer exist. I wouldn’t miss those posts, but reading back through my writing, there is much that I do not want to part with. A reflection about being on a beach on a moonless night. My series of Twitterless posts and a handful of somewhat prescient rants about social media. My 52 Shirts project. New typeface introductions. Writing about our COVID reality. My original attempt at hosting my microblogging on Sketchbook B. My successful attempt to bake my mom’s red velvet cake recipe.¹

So what should I do? I’m not going to delete Sketchbook B without saving the posts somehow. I have first drafts of most of the writing in Ulysses, the app where I’ve done most of my writing for almost a decade.² But the final posts often have custom illustrations or additional copy edits, so the Ulysses version is somewhat incomplete. I’ve experimented with trying to export and move the posts from Squarespace, but that hasn’t gone well. One of my friends recommended saving the posts that matter to me and moving them manually to bobwertz.com. That would work for some of the posts, but it would be a tedious process. A couple of them — like my examination on viewscreens and interfaces in Star Trek — really could be updated. I may start updating and reposting select articles to bobwertz.com and just add a note to the beginning about when and where they were originally posted. We’ll see how that goes.

I will still try to move them to another site. I have a full backup of my tweets, and I’d love to have Sketchbook B as well. The problem is that Squarespace exports using the Wordpress format, but they have some extra code in the export that causes problems.

Finally, the print designer part of me wants to pull together all the posts that matter and make a physical book. Place a copy on my bookshelf. It seems appropriate as a way to close an old chapter and start a new one.

Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

I’m noticing a tension growing between national organizations and their local affiliates. Just three recent examples that have crossed my path:

• I was once an AIGA¹ chapter president and stepped down to go back to graduate school, but I was also disillusioned with the mission and how the national organization treated its chapters. Now AIGA National is struggling with finances and relevance, while member’s loyalty (and all the value of the membership) is tied up at the local level.

• Churches are going through the same thing. When the massive Methodist church near us left the denomination, they didn’t join one of the new organizations. They essentially became a non-denominational church. And pointed out in the news article that they get to keep all of the money they used to send to the churchwide organization.

• The organizers of the local NaNoWriMo² group in our area became frustrated with the national organization, and essentially became an independent writing support group. They were running a year-round organization anyway, and didn’t see the need for the national organization. Their Facebook group wiped all mention of NaNoWriMo

National organizations were once necessary to provide credibility, structure and support. Local organizations could provide local services and the relationship was mutually beneficial. Over time, that equation has shifted. Less value is provided by the national organization. Loyalties are with the local clubs, churches or groups. If the local leadership and the national leadership disagree, the local leadership has the leverage to take their organization independent. And in many cases, that seems like it’s happening.

I do think there is value in national organizations, but organizations like AIGA need to better understand what value they bring to the table and strike a new balance with their local partners. Or risk becoming irrelevant.

Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.

An incredibly strange accident, but my wife and son are fine.

Two weeks ago, Liz and Ryan were driving to school early in the morning in a midst of a rain storm when a pine tree blew into their path and impaled their 2020 Buick Envision. The tree was about 24 feet tall, passed through the headlight, through the engine, through the firewall, through the dashboard and extended several feet into the passenger cabin, between the front headrests.

By some miracle, Liz needed only four stitches on her hand, caused by a ring that had to be cut off her thumb. And my 12-year-old son, who was in the front passenger seat, was completely untouched. Numerous people from firefighters and policemen to tow truck drivers and insurance adjusters have said they’ve never seen anything like it.

After people processes the shock of the accident, and the relief that everyone is okay, most people look at the picture of the interior and have the same reaction: “Wait, why didn’t the airbags deploy?”

The airbags did not deploy. And everyone has a theory about why.

• Theory #1: The airbags didn’t deploy because they failed. The airbags should have deployed, but must have been defective. Most people who believe this want me to share a picture of the damage with Buick and complain. “They should have to compensate you” is a common refrain. “You should sue."¹

• Theory #2: The airbags didn’t deploy because the tree missed the sensors. This theory was floated by the tow truck operator. Because the tree went through the headlight where there are no airbag sensors, the airbags didn’t deploy. In this scenario, the headlights are essentially a weakness in the car’s safety design.

• Theory #3: The airbags worked as designed. They should not have gone off because the accident wasn’t a typical head on collision. The car was immediately spun around in a lateral motion. The physics of the accident were weird and disorienting. It’s worth noting that my wife’s iPhone’s crash detection didn’t trigger either despite the fact that it was thrown to the floor from the center console. Several people have theorized that the force of the airbags could have made injuries worse.

My gut reaction is that the airbags behaved as designed, but I also could understand if the car wasn’t engineered to withstand such a strange, one-in-a-million accident.

Here’s the thing, though. I don’t know how airbag systems work. Most people don’t, but that hasn’t stopped us all from speculating. We imagine the airbag systems in modern cars to be this protective cloud that inflates around us, but I know it’s more complicated than that. We want to know why the airbags didn’t deploy because we want to be reassured that if it happens to us, we’ll be safe. But it’s just not that simple. There are too many variables.

We’ll never know why the airbags didn’t deploy, but Liz and Ryan are lucky to be alive and I’m incredibly thankful for that.

Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.

I watched a couple of my favorite episodes of Buffy the Vampire Slayer tonight. The show was once one of my favorites and creator Joss Whedon could do no wrong. I loved Buffy, Firefly, The Avengers and Dr. Horrible’s Sing-Along Blog. I even watched Agents of SHIELD. But eventually, it came to light that Joss wasn’t the feminist he claimed to be, repeatedly cheated on his wife, and verbally abused many of the people he worked with, especially Charisma Carpenter.

Chocolate Cake for Breakfast is one of my favorite stand up routines. Bill Cosby’s family-inspired standup — long before the Cosby Show — was hilarious. But later in life, he was credibly accused of drugging and sexually assaulting several women.

Gill Sans is a legendary typeface, created by author, artist and typographer Eric Gill. I’ve worked for several companies for which Gill Sans was a key element of their corporate visual identity. But Eric Gill noted in his diary that he had numerous affairs, sexually assaulted two of his daughters… and his dog.

These are three examples, but they are far from the only examples. Many works of art and entertainment have been created by people who turn out to be despicable. How do you separate the creator from their work? Can you?

For me, I can separate Joss Whedon from Buffy and his other creations. He didn’t write every word and the show isn’t just him. The actors, writers, and staff brought the show to life and crafted the characters who I loved so much. But I have to admit that I’m now less likely to watch old episodes of Buffy, and I no longer hold the show on the pedestal that I once did.

It’s different for Bill Cosby and Eric Gill, though. Their creations are sole creative endeavors. As much as I might like Cosby’s old standup routines or Gill Sans, I can’t separate the creation from the person who created it. I don’t listen to old Cosby standup, and I don’t share it with my kids. I don’t use Gill Sans (or any Eric Gill typefaces) if I can avoid it. If I cite some of Eric Gill’s writings on typography like I did a couple of months ago, I include a comment that he was a horrible human being.¹

I’m not 100% sure this dichotomy makes sense, treating collaborative works differently than sole creations, but it’s where I am right now.

Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.