According to Facebook, I started grad school seven years ago today. I finished my master’s degree in 2021, and have a single independent study and my dissertation left before I finish my PhD, hopefully in 2026. It’s been a long process – I feel like I’ve been a grad student forever – but I’m thankful for my wife, kids, friends and coworkers who have been incredibly patient with me on this seemingly endless journey.
My PhD research is on how people respond to logos. One factor for a successful rollout appears to be context. How will the logo be used? What’s the story behind the change? More context = better response. Neither Cracker Barrel nor MSNBC gave any real context. Here’s my published study on context.
Excited to see South Carolina switch from Under Armor to Nike next year.
Thanks Cracker Barrel and MSNBC! I needed some more recent logo backlashes for my dissertation.
My daughter and I are discussing the best fictional bands. And now, I’ve discovered Julie and the Phantoms and KPOP Demon Hunters. So what other fictional bands belong on my hypothetical list?
Working on a new typeface design that I started six years ago.
Modern cars have all the problems of a car, plus all the problems of a computer.
Digital permanence
A friend was digging through some college artifacts and found my 32-year-old business card from when I was an officer with Carolina Productions, the University of South Carolina student programming board. She sent me a picture and I noticed something funny: I still have the same email address.
I came to USC as a student in 1993 and got my first email address. I used that email address with a command line system until I graduated in 1997. At some point years later — I became an adjunct instructor and was able to reclaim that address and use it as an IMAP account. When I became full-time staff, I continued to use the same email address, this time connected to Microsoft 365.
I’ve had several home addresses and a couple of phone numbers since 1993. Those were connected to my physical location or my service provider so as I moved, things changed....
I love these moments when Team Wertz is all together. Getting all three kids together at the same time is getting tougher and tougher.
Went to campus. Got caught in a rain storm. Now sitting at my desk completely soaked…