Bob Wertz

Yesterday I turned fifty. And to celebrate, I released a typeface for free. SbB Nineteen 75 is a fun little faux-stencil display font that is available for free. I had also planned to release a commercial font, but the scheduled release on MyFonts hasn’t happened yet. SbB Certiphica is my blackletter-inspired font that you will soon be able to purchase at MyFonts.

UPDATE: SbB Certiphica is finally available on MyFonts.

SbB Nineteen 75

Many people won’t pay for fonts — even professional designers. There are so many typeface designs all over the web that you can find with a quick Google search. Many of them aren’t fully featured. Some are pirated. Software like Canva offers many excellent default options. Google Fonts and Adobe Fonts provide high quality options. So I understand why people hesitate to pay for quality type. There is, however, a vast marketplace of unique designs out...

In honor of my 50th birthday today, I decided to release a free font: SbB Nineteen 75.

Fell asleep after working on a paper for grad school. Just woke up to a nightmare that I’d actually turned it in… And it is NOT ready to be turned in yet. So rough. Anyway, been a while since I had a grad school nightmare. 🤣 I’m going back to sleep.

This paper for my independent study is a mess. I’ve read a lot, and I like where it’s going, but combining everything isn’t going well.

When Liz asked me what I wanted to do to celebrate my 50th birthday, I told her that I wanted to go to a Cubs game in Wrigley. I hadn’t been to Wrigley since 1988 when we moved back to South Carolina. Liz and I decided to make it happen, albeit a week before my birthday. Instead of dropping one image at a time, I figured I’d take more of a photo essay approach.

We dropped our kids off at Lutheridge in Arden, North Carolina. Our oldest is a counselor there and the kids have always been Christmas week campers. Once they were settled, Liz and I hit the road.

On the way up, we visited Buc-ee’s for the first...

I really do think there is something to this: How TV Trained Us to Be Conspiracy Theorists.

Years ago when I started selling my typefaces, my goal was to keep prices low. At the time, the prevailing wisdom on MyFonts was to set prices insanely high, then run massive promotions to lower the price to something reasonable. That seemed wrong to me. I just wanted to set the prices low to keep my typefaces affordable. Over the last decade or so, the situation has changed. MyFonts recommends that a single font start at $20. Apparently, if I set my prices too low, MyFonts won’t promote them. Subscription services are further complicating the pricing structure.

Setting prices for any artist is challenging, but I’ve noticed over time that most artists initially set their prices too low. I think I’ve fallen into that trap. I’m working on a new release right now¹ and I’ve decided that I need to finally shift my pricing strategy. On August...

We got some breakfast Hot Pockets and they no longer ship with a paper “crisper” sleeve, instead recommending an air fryer for a crispier crust.

1. A hot pocket fresh out of the air fryer is indeed crispy, but;
2. It takes 15 minutes! Not exactly a quick breakfast anymore.

Excited that Cotton Bureau has finally added custom stickers. I added a few sticker designs, including my old film camera stickers.

Me: I really need to wrap up this paper on deprofessionization in the design industry so I can move on to working on my dissertation.

Also me: Digging FOUR papers out from past classes that I never did anything with and revisiting them.