We bought our soon-to-be middle schooler a phone today. Pretty sure he was the last in his friend group to get a phone. We’re still not letting him get social media apps, but he was cool with that because none of his friends use social media. They just text each other.

Fun fact: One of my favorite pieces of memorabilia in my office is an autographed Dr. Ruth program from when she visited the University of South Carolina in the mid 1990s, signed “Bob, Great brochures! Thanks, Dr. Ruth.” She signed autographs for hours after her talk. RIP Dr. Ruth.

Then: 7.13.24

Posts titled “Then” were originally shared on my “Now” page.

Good week, although still way too hot in Columbia, South Carolina. To be fair, it’s too hot pretty much everywhere, it seems. I’ve stolen a brilliant idea from Sven Dahlstrand (@sod on Micro.Blog) and I’m going to archive my previous “Now” pages on blog in a category called “Then.” I like to have an archive of everything and it always bothered me that my Now page implementation didn’t have a history.

Feels

Projects

Entertainment

Stopped by Rutledge on my way across campus today.

A brick pathway flanked by benches and lush greenery leads to Rutledge Chapel at the University of South Carolina.

The South Carolina Women’s Basketball team deserved the ESPY for Best Team. Undefeated national champs. Glad they won. 🏀

Early in my career, the president of the insurance company I worked for told me “When you are losing money, you can’t make it up in volume.” I thought about that when I read this collection of clips and links that Michael Tsai pulled together about the economic realities of AI.

So tonight, I’ve learned that Lego is releasing a Jedi Bob Starfighter that will be released on my birthday. And my family thinks that Jedi Bob bares a striking resemblance to me. So I guess I know what I’m getting for my birthday this year.

According to Facebook Memories, 13 years ago, I was sharing Google+ invites with friends. 🤣

I’m taking (and sharing) a lot fewer pictures this year compared to past years. I’m not actually sure why… It’s not a conscious decision… I think I just need to get back in the habit of taking pictures of the world around me.

What an exciting British Grand Prix. As a new F1 fan, I never got to see Hamilton when he was dominant. So cool to see him win this one at Silverstone.

I’ve decided to publish a Now page again. I’ve tried it before and I didn’t stick with it. I like the concept though so I’m going to give it another go.

Then: 7.6.24

I’m giving the “Now” page concept another go. I love the idea, but I just haven’t figured out how to make it work for me. For now, I’ve settled on an opening paragraph and three category prompts: feels, projects and entertainment. Should capture a nice snapshot of what I’m focused on and how I’m feeling. When I update these, I’m going to copy them over to Notion so I have a weekly journal.

Feels

Projects

Entertainment

Posts in the “Then” category are archives of my “Now” pages.

My 12-year-old tried again to watch the Lord of the Rings, but gave up after about an hour. He really wants to like it, but he just can’t get into it.

Dead Mall Memories

I know that enclosed shopping malls have fallen out of fashion, but I’m of an age where malls played a major role in my childhood. An abandoned mall in Columbia is being torn down and I was thinking today about all the malls that have played a role in my life. I figured I’d share a couple of memories of malls that are no more…

Shoppers at the Aiken Mall
Shoppers at the Aiken Mall. Photo by Tim Dominick accessed via the Walker Local and Family History site at Richland Library.

All three of these locations are finally being redeveloped and I’m really happy about that, but as a kid that grew up in the 1980s and 1990s, these old hangouts will always hold a special place in my heart.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.


  1. Originally, there was an open air mall on this spot called Richland Mall. Then it was redeveloped and the name was changed to Richland Fashion Mall. Eventually its name was changed back to Richland Mall. ↩︎

  2. Seriously! The store had a display high in the back with several monkeys. ↩︎

Rok-Tahk on Star Trek Prodigy is one of my favorite new Star Trek characters. 🖖 Enjoying the new season of Prodigy on Netflix.

Holding down the fort with a skeleton crew at the office on the Friday after the Fourth of July.

Micro.Blog as my home base

I was thinking this week about how Micro.Blog has become the home base for all of my online activity. I’ve had an account since I backed the Kickstarter in 2017, but recently, I’ve started slowly moving everything from my old Squarespace1 site:

There are other features that I don’t take advantage of yet like email newsletters, podcasts and narrated posts. All of these are included with my plan, I just haven’t gotten around to using them yet.


I know that Micro.Blog isn’t for everyone. It’s easy to get started, but to get maximum customization, you need to be comfortable with tinkering. The text editor uses Markdown, which I like, but many people have never heard of. It’s worth noting that Micro.Blog has no built in metrics. This is by design and I think it’s a good thing, but if you are the type of person who wants to dig into the metrics of every post, this probably isn’t the service for you.3

Micro.Blog is exactly what I want in a service. A home for all of my random thoughts, projects and experiments. The service provides an incredible amount of value for $5 or $10 a month and it feels like the web I fell in love with. If it aligns with your needs, there really isn’t a better service.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.


  1. Squarespace seems to be trying to serve a business audience with a ton of features that I really don’t need. Plus, they recently announced they are going private again with the help of private equity. This makes me nervous. ↩︎

  2. When I first started using Squarespace, there was an API, but they phased out support for that a long time ago. ↩︎

  3. You can add metrics through some other third party services, but I personally want to remain blissfully ignorant. Maybe I’ll write a post about that some day. ↩︎

Happy Fourth of July, designers. 🇺🇸 The red, white and blue. 🇺🇸 The Pantone 193C, White and Pantone 282C. 🇺🇸 The #BF0A30, #FFFFFF and #002868.

Twitterless: An Epilogue

Sbb twitterless 2

I wrote a post in 2016 asking how I would deal with the inevitable demise of Twitter. And followed up with posts in 2018, 2022 and 2023.1

In each of the post, one common refrain kept resurfacing. There is no equal for following a live event on Twitter. The last month or so, there have been several events in tech and sports that I would have followed closely on Twitter.

You know what? I didn’t miss Twitter at all.

Instead, I stuck with Micro.Blog and Threads. On Micro.Blog, I follow not only other Micro.Blog users, but I also follow a number of Mastodon users who I previously followed on Twitter. Most of those people are journalists or experts who I do not know personally. On Threads, I follow mostly people that I know personally, many of whom have common interests. These two services combined provided everything I needed. I didn’t even think about logging back into Twitter.

Finally, I’m baffled by friends who remain active on Twitter despite everything that Musk has said and done. They seem addicted to their “audience” and are scared to lose “engagement.” There are other options and it’s time to move on. The sooner you start building a new audience, the sooner you can leave Twitter.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina.


  1. I’ve added all of these posts to bobwertz.com as part of my project to move older posts to this site↩︎

I had numerous captions on some of my old posts over on Squarespace. I didn’t want to lose the captions when I move the post into Micro.Blog. Today I learned that the Figure and Figcaption HTML elements work really well.