As I move into working on my dissertation, it feels strange to not have a “class” this semester. It’s been a long time since I wasn’t reviewing syllabi at the start of a semester…

Each year, I set a theme for the year. Last year was incremental progress. I did write a lot during the year, and I released some new typefaces, but I wasn’t able to reach my health goals and organization is still something I want to continue to work on.

For this year, I’m excited about a fresh start. I start an exciting new job (that’s really a completely different career). I’ve finished all of my Ph.D. classwork, so I’m just focused on my dissertation now. With those two clean slates, I’m going to focus on building a healthy routine and organizational plan to support it. I’m optimistic about the year ahead.

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Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

I was thinking this morning about goals and themes for 2026, but as I thought through my plans, I realized that 2026 is going to be a big year for me and my family.

• New job. I have a new job, and it’s a massive shift from what I’ve done for the last thirty years. I’m excited, but I have a lot to learn. Thankfully, I have a supportive team and I’m still at the university that I love. I officially worked a week in the new job in 2025, but I hit the ground running on January 2. Excited for the fresh start.

• Dr. Wertz? I’ve finished all of my coursework for my Ph.D in Mass Communications. The only requirements left are my comprehensive exams and my dissertation. In theory, I should be able to accomplish everything in time for a December hooding. That’s the goal, but we’ll see. With everything...

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I’m taking the day off from work to just be a Ph.D. student today. I’ve got a paper to work on, I’m attending a research symposium and I’ve scheduled a meeting with our grad school coordinator about my dissertation process and comps.

I really want to use Ulysses or Scrivener for my dissertation, but I’m hooked on Zotero’s citation management integration with Word. And the process of connecting Zotero with Scrivener seems… complicated.

My PhD research is on how people respond to logos. One factor for a successful rollout appears to be context. How will the logo be used? What’s the story behind the change? More context = better response. Neither Cracker Barrel nor MSNBC gave any real context. Here’s my published study on context.

Thanks Cracker Barrel and MSNBC! I needed some more recent logo backlashes for my dissertation.

Me: I really need to wrap up this paper on deprofessionization in the design industry so I can move on to working on my dissertation.

Also me: Digging FOUR papers out from past classes that I never did anything with and revisiting them.