The beta service gives some insight into how Adobe views AI’s role in the creative process.
I recently got access to Adobe Firefly, a beta generative AI system. It’s not a surprise at all that Adobe is experimenting with generative creative tools. Adobe is clearly looking at ways AI can integrate with the tools that they already offer. Thankfully, unlike an earlier wave of visual AI tools, Adobe has trained their AI model on properly-licensed images. Generated images are restricted to non-commercial use and a label is added to exported images, but you shouldn’t see a Getty Images watermark anywhere.
I’ve been following news about generative AI, but I haven’t really experimented with any of the other tools. It’s been more of an abstract curiosity. Now after playing with Adobe Firefly, I can see some of the practical implications of generative AI tools and started to think about how...
 
                
             
                
             
                
             
                
             
                
            