I went to the UCDA conference this weekend. (University and College Designers Association.) I drove to Atlanta on Friday night, attended sessions Saturday, Sunday and Monday. Returned to Columbia Monday night. I may be creatively recharged, but I’m straight up exhausted.

Saw lots of electric cars on my trip to Atlanta this weekend including a Lucid Air. First time I’ve ever seen one. It looked really impressive.

At my son’s lacrosse game today and a family’s dog came onto the field and attacked one of the players when the play came close to the sideline. The kid had to go to the ER and get stitches.

I know people love to take their dogs everywhere, but maybe they shouldn’t…

Milestone: My first published research paper is now online

I’ve reached a big milestone in my academic career: my first published research paper.

Brand new: How visual context shapes initial response to logos and corporate visual identity systems has bene published in the Journal of Product and Brand Management. It’s available now online and will eventually be assigned to an issue. If you have access to journal articles through a university or public library, you can access the article.

If you can’t access the article, here’s the abstract:

When a new logo is released, it does not have an established meaning in the mind of the viewer. As logos have become more highly scrutinized by consumers and critics, it has become more important to understand viewers’ initial response to logos. While other studies have researched the impact of aesthetic choices on viewer reaction to logos, this study aims to understand the effect of the surrounding visual identity system when a...

Flat tire today sidetracked my plans for the day. Now I’m working from a waiting room.

Finally updated to macOS Sonoma on my Mac and iOS on my iPhone. My watch didn’t update because apparently, I don’t have enough space… not sure what that is all about.