Sticker Mule: A bad equation

The Sticker Mule email arrived in my inbox, but I didn’t see it at first. Instead, I saw the backlash on Threads.

Here’s the thing, I knew the owner was conservative, but it didn’t really matter to me. I’d randomly order stickers (or keychains) whenever they had a great special. And they ran specials a lot.

Many companies take stands on issues as a way to signal their values. But most of the time, those topics are carefully chosen to align with their customer beliefs. There is an entire discipline in public relations scholarship called Corporate Social Responsibility that studies this strategy.

But this crosses a line. Blasting your entire business mailing list with a political message — a mailing list that is a massive asset to your sales funnel — is just stupid.

Why? You are choosing to voluntarily spam your mailing list with a political message that half of your list likely...

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Comfort Star Trek

I’m home sick today and was thinking about shows I watch when I’m just killing time. Episodes I love to just put on in the background when I’m working (or sick). Most of the time, I open Paramount+ and play Star Trek. I figured I’d share my favorite “comfort” episodes. Warning: A couple of mild spoilers below for really old episodes.1

Mariner and Boimler on the USS Enterprise.

Star Trek: The Original Series

  • S1 E15 Balance of Terror. A “submarine” battle between Kirk and the Romulan commander.
  • S2 E6 The Doomsday Machine. The race to stop a machine before it destroys more planets.
  • S2 E15 The Trouble with Tribbles. My parents loved this episode when I was growing up and it’s one of my favorites. Sometimes, I pair it with DS9’s Trials and Tribble-Ations.

Star Trek: The Next Generation

Spent the evening troubleshooting some fonts that I’m going to sell through MyFonts. Finally think I’ve got everything fixed, but I want to look at again with clear eyes in the morning.

The ACC and Florida State/Clemson are going to settle, right? These cases will be in the courts for years, probably heading all the way to the Supreme Court. The uncertainty will hurt the ACC and Florida State and Clemson will end up in the Big 12, where neither of them want to be.

We bought our soon-to-be middle schooler a phone today. Pretty sure he was the last in his friend group to get a phone. We’re still not letting him get social media apps, but he was cool with that because none of his friends use social media. They just text each other.

Fun fact: One of my favorite pieces of memorabilia in my office is an autographed Dr. Ruth program from when she visited the University of South Carolina in the mid 1990s, signed “Bob, Great brochures! Thanks, Dr. Ruth.” She signed autographs for hours after her talk. RIP Dr. Ruth.

Then: 7.13.24

Posts titled “Then” were originally shared on my “Now” page.

Good week, although still way too hot in Columbia, South Carolina. To be fair, it’s too hot pretty much everywhere, it seems. I’ve stolen a brilliant idea from Sven Dahlstrand (@sod on Micro.Blog) and I’m going to archive my previous “Now” pages on blog in a category called “Then.” I like to have an archive of everything and it always bothered me that my Now page implementation didn’t have a history.

Feels

  • I’m tired. It’s been a long week for some reason.
  • Looking forward to an upcoming vacation.
  • Sad that summer is coming to an end. Kids start school in less than a month. The excessive heat has been brutal this year. We are fortunate to have shelter and air conditioning so we can manage, but I haven’t felt like leaving the house. Ready for cooler weather.

Projects

The South Carolina Women’s Basketball team deserved the ESPY for Best Team. Undefeated national champs. Glad they won. 🏀