SbB Powertrain in use: Eurobasket

Being a type designer can be weird. You create your design. Share it with the world. And then someday, unexpectedly, it shows up again.

I designed SbB Powertrain over a decade ago and I was very surprised to see it pop up in a clip of Gamecock Women’s Basketball player Ali Tournebize dunking in the 2024 Eurobasket U18 bronze medal game. Turns out that FIBA uses Powertrain as part of the identity for their Eurobasket tournament. It was used heavily for the 2024 and it looks like they are still using it in some places. Here are a couple of examples that I stumbled across.

679a0a2ddf539 DRAW DIV B U16W 16x9.png. 65c390d66c0d3 FIBAYouth EuroBasket.

If you look closely to the videos, Powertrain is used for the 2024 at center court and on some of the courtside screens. So much fun to see my type design in use, especially in a global context. Learn more about SbB Powertrain and my other fonts at sbbfonts.com.

Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

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