MacBook Neo is made for college campuses
I have three kids — one in college, a senior in high school and a middle schooler. They’ve grown up in a school district where they’ve had their own Chromebooks for the majority of their education. They use Google Docs and Slides, plus a host of online tools like Canva. Chromebooks dominate the K-12 education market, but once they graduate, what do they use?
When my oldest went off to college, we purchased an M2 MacBook Air and that’s been the computer that she’s used for the last three years. It’s a great computer, but honestly, it was far more powerful than she needed.
When my senior in high school heads to college in the fall, she’ll be taking a MacBook Neo1. It’s the perfect computer for what she needs, and a massive step up from the crappy Chromebooks that she’s used for the last decade.
Kids raised with Chromebooks are comfortable with the laptop form factor, and the MacBook Neo is a nice step up for kids heading to college. Affordable, and as a bonus, it works well with the iPhone they likely already have. I expect that next year across campus, most of the computers I’m going to see will be MacBook Neos. It’s a computer made for college campuses.
Bob Wertz is a type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.
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I assume in the pinkish Blush color. ↩︎