Home run
This post was originally posted on April 8, 2019 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
Minor league baseball having fun with logos.
I’m a big fan of minor league baseball. Our home team, the Columbia Fireflies, play in a great park and we typically go to a few games each season. We took the whole family to a game this past weekend and had a blast. I stopped by the team store to see the new Chicharrones de Columbia branding for the Copa de la Diversión, a program where 72 minor league baseball teams rebrand themselves for a few games as a visual reflection of the hispanic culture that’s an important part of baseball today. You can take a look at all the rebrandings, but here are a few of my favorites:
Obviously, this is minor league baseball’s attempt to sell more merchandise. (They are always trying to sell more merchandise.) Minor league designers often have fun with logos and I love how playful these redesigns are. Some are better than others, but they look really great on hats and shirts and if you see a logo you like, you can order some merch online.
As for me, I left the game this weekend with a Chicharrones de Columbia hat. Yes, it’s a pig.
Bob Wertz writes about design, technology and pop culture at Sketchbook B. Bob is a Columbia, South Carolina-based designer, creative director, grad student, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. He recently finished a project to design a new shirt a week for an entire year.