01/52: Designasaur

This post was originally posted on June 25, 2017 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.

A new side project to postpone creative extinction.

01/52: Designasaur

01/52: Designasaur

Each week for a year, I’m going to be designing a shirt and releasing it on my Threadless store. This is the first design of fifty-two.

Almost 20 years ago, I attended a lecture at the University of South Carolina School of Art hosted by the Columbia Communicating Arts Society. I was a young designer and trying hard to network with other designers and CCAS was the hub of the Columbia creative community at the time. The speaker was a designer from Atlanta, Bob Wages from Wages Design. Like most designers who came to speak at events like this, Bob showed his work and talked about his creative process. I distinctly remember him mixing in a fair amount of career and business advice, giving tips about how small the design world was and how important it was to be fair to everyone you worked with. But one offhand comment has stuck with me since that lecture…

Bob Wages introduced me to the concept of the “designasaur.”

A designasaur is a designer that never evolved. Someone who wouldn’t or couldn’t adopt new technologies or new styles. A creative who hasn’t embraced the changing world and risks “extinction.”

Since the advent of desktop publishing and the creation of the internet, the design industry has grown and changed in amazing and unbelievable ways. Technology continues to evolve at an absurdly rapid pace. It’s hard — maybe impossible — to keep up with it all. The struggle to figure out and incorporate new tools and trends is constant. And it feels sometimes like extinction is just around the corner.

Almost two decades later, I realize that all my side projects have been about continuing to grow as a designer and to avoid becoming a designasaur. Trying out new challenges and delaying creative extinction as long as I can. I figured the perfect shirt to kick off my new project was a designasaur shirt.

I sketched out my designsaur* over the course of a couple of days in pencil. Once I’d refined the sketch, I took a photograph of it with my iPhone and then reconstructed it in Illustrator on my Mac. This is a pretty normal workflow for me and that familiarity actually bothered me a little. For this new side project, should I put more restrictions on the production process? Should I only use non-Adobe apps like Affinity Designer? Should I actually use the sketch instead of rebuilding it in a vector format? In the end, I decided that the challenges of production mattered less to me than the process of creation. I’m okay relying on more comfortable production processes, especially at the beginning of this project. I hope to extend a little more out of my comfort level on the production process as the project continues.

If you want a Designasaur t-shirt of your own, head over to my Threadless store and order one. It’s available in a bunch of colors and in three different styles: a unisex classic t-shirt, a men’s tri-blend shirt and a women’s tri-blend shirt**. (And as a bonus, for the first week a new shirt design is available, the price will be discounted.)

If you are interested in the project and like the shirts, please follow along and share on social media. Let me know what you think. You can reach out on Twitter and Micro.Blog.

Buy “Designasuar” on Threadless


* My 9-year-old says I should name him Bob. Or Inky.
** It’s my wife’s favorite kind of t-shirt.


Bob Wertz writes about design, technology and pop culture at Sketchbook B. Bob is a Columbia, South Carolina-based designer, creative director, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. He’s currently in the middle of a project to design a new shirt a week for an entire year. Follow Bob on TwitterInstagram and Micro.Blog.


Fifty Two Shirts

Every week for the next year, I’m going to release a new shirt design. You can purchase the shirts from my Threadless store.

Show Time

September 30, 2018

Show Time

September 30, 2018

Designasaur: Open through October 26

September 30, 2018

52/52: Bold Fish, Big Ocean

June 17, 2018

52/52: Bold Fish, Big Ocean

June 17, 2018

Finishing one project, starting the next.

June 17, 2018

51/52: Don’t Give Up

June 10, 2018

51/52: Don’t Give Up

June 10, 2018

It’s been a rough year.

June 10, 2018

50/52: Analog

June 3, 2018

50/52: Analog

June 3, 2018

I loved my analog childhood

June 3, 2018

49/52: Orion’s Belt

May 27, 2018

49/52: Orion’s Belt

May 27, 2018

Ancient stories in the sky

May 27, 2018

48/52: Sand Dollar

May 20, 2018

48/52: Sand Dollar

May 20, 2018

The perfect beach souvenir

May 20, 2018

47/52: Coffee Run

May 13, 2018

47/52: Coffee Run

May 13, 2018

Things always loop back around

May 13, 2018

46/52: Knowledge

May 6, 2018

46/52: Knowledge

May 6, 2018

Facts at my fingertips

May 6, 2018

45/52: Trophy

April 29, 2018

45/52: Trophy

April 29, 2018

Tangible validation

April 29, 2018

My Team Rainbow Unicorn design featured by Threadless

April 26, 2018

My Team Rainbow Unicorn design featured by Threadless

April 26, 2018

Join the cutest club around.

April 26, 2018

44/52: One angry cloud ruins a picnic.

April 22, 2018

44/52: One angry cloud ruins a picnic.

April 22, 2018

But maybe a picnic isn’t your only option.

April 22, 2018

43/52: Orlando’s

April 15, 2018

43/52: Orlando’s

April 15, 2018

Pizza and pixels

April 15, 2018

42/52: Dingbot

April 8, 2018

42/52: Dingbot

April 8, 2018

Ten years of Fontstruct

April 8, 2018

41/52: Empty Tomb

April 1, 2018

41/52: Empty Tomb

April 1, 2018

Exit only.

April 1, 2018

40/52: Kudzu Palace

March 24, 2018

40/52: Kudzu Palace

March 24, 2018

No one ever wants to eat there.

March 24, 2018

39/52: God and Science

March 18, 2018

39/52: God and Science

March 18, 2018

You can believe in both.

March 18, 2018

38/52: The Evolution of Storage

March 11, 2018

38/52: The Evolution of Storage

March 11, 2018

Everything is in the cloud now.

March 11, 2018

37/52: Pens and Pencils

March 4, 2018

37/52: Pens and Pencils

March 4, 2018

It matters what you write with…

March 4, 2018

36/52: Lucky

February 25, 2018

36/52: Lucky

February 25, 2018

My lucky streaked started with a Commodore 64 game

February 25, 2018

35/52: Retweet Responsibly

February 18, 2018

35/52: Retweet Responsibly

February 18, 2018

You are responsible for every meme you share.

February 18, 2018

34/52: Rocket

February 11, 2018

34/52: Rocket

February 11, 2018

Getting excited about space again.

February 11, 2018

33/52: Obscure Blogger

February 4, 2018

33/52: Obscure Blogger

February 4, 2018

Entertaining and informing dozens since 2008.

February 4, 2018

32/52: Reboot

January 28, 2018

32/52: Reboot

January 28, 2018

Hitting reset on my digital life.

January 28, 2018

31/52: Digital Hieroglyphics

January 21, 2018

31/52: Digital Hieroglyphics

January 21, 2018

What’s old is new again.

January 21, 2018

30/52: Love

January 14, 2018

30/52: Love

January 14, 2018

It’s simple, really.

January 14, 2018

29/52: First Camera

January 7, 2018

29/52: First Camera

January 7, 2018

Photography was one of my earliest artistic influences.

January 7, 2018

28/52: Perspective

December 31, 2017

28/52: Perspective

December 31, 2017

More than just an art lesson.

December 31, 2017

27/52: Doodle

December 24, 2017

27/52: Doodle

December 24, 2017

Escaping the margins.

December 24, 2017

26/52: Watch out world

December 17, 2017

26/52: Watch out world

December 17, 2017

Simply determined.

December 17, 2017

25/52: Day One

December 10, 2017

25/52: Day One

December 10, 2017

The first day of many.

December 10, 2017