Save Polaroid T-Shirt Entry

This post was originally posted on January 7, 2009 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.

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I finally got around to entering the Save Polaroid t-shirt contest that I mentioned a few weeks ago. Save Polaroid will be selecting finalists and readers will be able to vote for their favorites. I can’t wait to see what other designers came up with…

Design on t-shirt template from Save Polaroid.

As I thought about Polaroids, the main thing that came to mind with the iconic nature of the print itself. So I played off that and created a type treatment with a Polaroid print as the “o.”

Close up of the type treatment.

The letter designs take their proportions directly from the print itself. The stroke is based on the width of the sides and top of the Polaroid print. And the width of the “C” and “N” is equal to the width of the print.