Insomnia is kicking my ass tonight. Tomorrow is going to be a long day.
According to Facebook Memories, 12 years ago, people were asking me for Google+ invites. Just a reminder that initial hype doesn’t translate into long term success.
Threads arrival shows social media is fragmenting like traditional media did - The Washington Post
Social media has now splintered in the same way the traditional media did, with unclear long-term effects.
Billboard companies always give me PSD (Photoshop) templates and I don’t understand that at all. Who builds billboards in Photoshop?
Predictably, the mass media narrative about Instagram Threads is 100% Twitter vs. Threads and Elon vs. Zuckerberg. Mastodon, Bluesky, ActivityPub and Fediverse only rarely appear in news articles.
Just plotted out a walking loop inside our new office building. It’s too hot right now to walk outside at lunch.
So there are lots of rough edges on Threads, and it’s owned by Meta, which is problematic. But their killer feature is audience. I’ve been in for about 12 hours and I see lots of people I know. Will they stay? No idea. But it’s off to a solid start.
So I got access to Bluesky about 5 minutes after I started a Threads account. Lots to like about both, and I think they could both turn into solid Twitter alternatives. But I’m still happiest here on Micro.Blog.
The Instagram Threads launch and media effects theory
Yesterday, I mentioned I was interested in the media narrative surrounding the introduction of Instagram Threads. I wanted to expand on what I’m looking for, and to do that, I need to start with some mass communications theory.
I’m a Ph.D. student that mostly researches visual effects, but I’ve taken a few classes that look at how media effects work. There are levels to media effects, but essentially, you can break it into three types of effects.1
- Agenda Setting tells you what to think about.
- Framing tells you how to think about it.
- Priming prompts you to take an action.
Everyone teaches this a little differently, but this is how I like to think about it. As I look at how the media covers Instagram’s Thread, I think it’s worth thinking about the coverage in these terms.
Agenda Setting
The media is very good and setting the “agenda” for what people...
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