First Folio

Rose

The Atlanta Pen Show and Pen Addict Episode #200

This post was originally posted on April 19, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.


A little over a year ago, I started listening to the Upgrade podcast with Jason Snell and Myke Hurley on the Relay FM network. I knew all about Jason from listening to the Incomparable and reading his work on Macworld. I loved the show and the banter between Myke and Jason. But best of all, it introduced me to selection of other podcasts on Relay FM and the Incomparable.

One of these shows was the Pen Addict, hosted by Myke and Brad Dowdy. I tuned in for episode #152, just after the 2015 Atlanta Pen Show. Ironically, the topic was mechanical pencils. I was hooked and I’ve been listening weekly ever since. (I’ve also been buying pens and pencils ever since…)

When the 2016 Atlanta Pen Show rolled around, I knew I had to go. Brad lives near Atlanta and Myke flies in from London for the show. This year, they recorded the 200th episode of the Pen Addict live in front of an audience.

My wife joined me on the (reasonably easy) trek down I-20 from Columbia. I always make Liz listen to podcasts on long trips and she wanted to put faces with the voices she’d heard.*

We spent Saturday at the show and attended the episode recording that evening. It was a wonderful experience and we may have to make the Atlanta Pen Show an annual tradition. I figured I share some thoughts on the experience of attending the Atlanta Pen Show and Pen Addict live broadcast:

The Atlanta Pen Show

It’s a little bit overwhelming for a first time visitor. All the vendors were exceptionally nice and willing to answer questions.** But there are just so many pens. Three large rooms with tables and vendors everywhere. New and vintage. Inexpensive and very, very expensive. Stock and custom. Inks, nib grinders, cases, paper and more. (Several vendors noted that the D.C. Pen Show is much bigger and crazier.) I enjoyed it, but it was a lot to take in and absorb. I’ve only been buying pens for about a year and I’ve got a lot to learn.

I got to check out pens I’ve never seen. There isn’t a pen store in Columbia so I rarely have a chance to check out nice fountain pens in person. But there is a great selection at the Atlanta Pen Show. I fell in love with the Pilot Vanishing Point. I got to check out some Lamys that I haven’t had a chance to hold… a Lamy 2000, a Studio and even an Imporium. The Karas Kustoms clipless Ink is also a beauty. I definitely prefer the cleaner, more minimalist designs.

I didn’t buy a pen. I almost bought a Pilot Vanishing Point — green, of course — but decided to wait. And I was tempted by a Lamy Studio. I must have circled the Anderson Pens table a dozen times. I’m looking at more expensive pens and these pens aren’t an impulse buy. Instead I bought some ink from Vanness Pens, a Nock Fodderstack XL and some notepads to try.

I’m terrified of vintage pens. I love the idea of vintage pens, but I was overwhelmed by the selection. I had no idea what I was looking at. I’ll need to do a fair amount of research before I feel comfortable investing in a classic design.

The Pen Addict’s 200th Episode

Friendly folks. Myke and Brad were joined on the episode by Ana Reinert from the Well-Appointed Desk. Stephen Hackett from Liftoff and Connected came down to run the technical side of the broadcast. They were all very approachable and made an effort to talk to everyone. (I even got an impromptu review of Myke’s new nylon Apple Watch band.) It’s nice to find out that the people that you listen to every week are really as awesome as they seem on the podcast.

Watching the Pen Addict live was amazing. Being able to see how Myke, Brad and Ana interact on the show was wonderful. It was like a couple of friends just talking about pens… with a bunch of spectators and a whole lot of technology.

Thanks for all the hard work. It’s got to be hard to record a podcast every week and not really know what people think. This show ended with a standing ovation and tears from Brad and Ana. I didn’t really think about it until that moment, but I’m glad we as an audience got to let Brad and Myke know — in person — how much we appreciate the show. I really do look forward to it each week.

I won a door prize. Which probably doesn’t come as a surprise to those who know me well.*** Ana donated an awesome prize pack with a bottle of green Pilot Iroshizuku ink, a notepad for work****, a stamp, a magic pencil, some limited edition XOXO Field Notes and some wicked chocolate that was not melted. Thanks, Ana! I’ll put it all to good use.

Liz and I had a great time. If our schedule permits, we’ll absolutely head down to Atlanta for the 2017 edition. (April is always a busy time of year for us, though.) If you are interested in pens and writing utensils, attending a pen show is a great way to check out your options if you don’t have a pen store near you.


* She was disappointed that Jason Snell and Serenity Caldwell weren’t there. I told her Jason would never attend a pen show.

** There was one pushy dude who was kind of obnoxious.

*** I win a lot of door prizes. It all started when I won a jet ski in 7th grade…

**** My wife was disappointed that she can’t take it to her work, but a notepad with the “s-word” on it won’t fly in kindergarten. I, however, love it.

Got to meet Brad at the @penaddict 200th episode recording. And won an awesome door prize!

Glad I got to meet @imyke at the Atlanta Pen Show. Looking forward to the show tonight.

Lunch date.

Violin.

Cocky wanted chicken fingers.

Engineering.

Toyota built a wooden concept car?!

This post was originally posted on April 6, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.

I’m a big fan of concept cars and I’ve written about them in the past. They are often horribly impractical and will never come to market, but they often present a unique presentation of a particular concept or feature that can point a way for the future of the car.

SETSUNA_001.jpg

Toyota introduced the Setsuna, a wooden car intended to be a family heirloom. Hand crafted out of wood using “traditional Japanese joinery technique called okuriari which does not use any nails or screws.”

I think it’s kind of cute, even if it looks like a life size pinewood derby car.* And while I don’t expect to see Toyota Setsuna make it to a dealership, it does pose an interesting question about how we will view internal combustion cars in an electric, self-driving car world. Will they be heirlooms as Toyota seems to imply with the Setsuna? Or junk?


* My daughter and wife think this car looks like Barney Rubble’s car from the Flintstones. Maybe they are right, but I like it anyway.

Team Wertz visiting with Gracie.

Change.

This post was originally posted on March 31, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.


Last week, I talked to an advertising class at the University of South Carolina. One of the things I mentioned was the need to stay up-to-date on the changes in the communications industry.

In preparing for my talk, I started a list of the things that have changed during my career — roughly 20 years of being a creative professional.*

The list was really, really long. I’ve included a couple of links for all the really obscure stuff:

All of this change and disruption occurred in such a short period of time. And this is just in one industry. My interest in design started when I was in college in the mid-1990s at the beginning of all this change. The designers and communicators that are thriving today are the ones that are able to change and adapt constantly.

Looking ahead at the next 20 years, the only thing I’m 100% sure of is that the world isn’t going to get less complex. For designers and communicators, the ability to evolve and adapt is going to be more critical to success than ever.


* I seriously feel old.

Fish

Red doors.

Happy Easter from Team Wertz.

i dont care about my business @gmail.com

Image asset 3 2.

This post was originally posted on March 23, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.


All professionals need a personalized email address and a home on the web. And Gmail accounts and Facebook pages don’t count.

I saw a branding consultant recently without a branded email address. Who hires a brand consultant who doesn’t invest in their own brand? I saw a company trying to recruit managers… just email an AOL account. (In case you are wondering, the company wasn’t recruiting for AOL.) I was trying to find out information on a store in town and all they had was a Facebook page that hadn’t been updated in a couple of months. I don’t really care what your business is — from a home-based business to a large corporation — if you don’t have a real email address with your own domain name, I’m less likely to take you seriously. And if your only web presence is a Facebook page, you don’t have a real business.

Look. I get it. It’s easy to get by with the free accounts. A penny saved is a penny earned. Absolutely. But investing in a domain name and a Google apps account? It’s not that expensive. Without your own domain, you send a message to all your clients and potential clients that you can’t or won’t invest in your own company.

It used to take some effort to get on the Web a decade ago, but now, services like Squarespace provide great solutions for small businesses and take care of hosting, e-commerce and more. Like Gmail? That’s fine. You can customize your address with Google Apps. Other services like Hover can help you get your domain and email set up. There are seriously hundreds of services to help you look professional. It’s not that hard and not that expensive.

Having a professional online appearance is every bit as important as dressing appropriately or speaking intelligently. It’s a necessary investment that lets people know that you are serious about your business.

Unless you aren’t serious about your business. And then, I guess, any email address or website will do.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.

Quick Tip: InDesign out of order

This post was originally posted on March 16, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.


NOTE: While this page may have useful insights, be aware that it was published more than 10 years ago and may not be relevant for current software versions.


I wanted to create a PDF of some pages in an InDesign document, but I needed them in a different order in the exported PDF — page three followed by page two. I know, weird. So I was going to make the PDF and then rearrange the pages in Acrobat.

But as I was exporting the PDF, I wondered what would happen if I typed exactly what I wanted in the page range field. I typed “3,2” and hit the export button expecting an error message…

Magically, my PDF outputted correctly with page three first, followed by page two. Mind. Blown.

To export these in order, type “2-4, 1” in the page range field and the exported PDF will be in the correct reading order.

To export these in order, type “2-4, 1” in the page range field and the exported PDF will be in the correct reading order.

Turns out the range field has other tricks, too. I tried “3,2,4,3,2” expecting it to give me an error message. Nope. The resulting PDF had all five pages, in that order… including the multiple pages.

The most practical use for this little trick is when you’ve set up a brochure with the back cover and front cover on the same spread and want to export the pages in the order a viewer will see them. Typically page 4 is first, followed by 1-3. So type “2-4, 1” in the page range field and the PDF will export in the correct reading order.

It’s a nice touch. And I had no idea the feature was there.

New j-school patio

Do not block door.

The kitchen sink

This post was originally posted on March 8, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.


My garbage disposal started leaking last week. And considering how old it is, I needed to replace it. Badly.

So I went to the store to pick up a new garbage disposal… and decided that if I was going to take out the disposal, now would be a perfect time to replace a leaky faucet, too. And while I was at it, maybe I should replace the kitchen sink. All of these things needed doing and if I was going to do one of them, it made sense to tackle them all. (Keeping in mind, of course, that I’ve never replaced a faucet or a sink before…)

After many hours and several trips to the store, the kitchen is back together and everything works.

The process was challenging. I wanted to quit repeatedly. More than a few choice words were spoken. My hands are torn up. My shoulder hurts.

But now it’s done. I’m proud of the work. I’m glad I did it. It looks much better than the old sink. The disposal and faucet don’t leak. Even though it took longer than I expected, it was worth the investment of time and energy.

I chose a harder, but more ambitious path. And as I struggled, I questioned my decision. I was frustrated and bruised. My confidence wavered. I wondered if I could turn back the clock and undo the initial decision to tackle a massively challenging project.* And it was only in the end that you see if the effort was truly worth it.

This is true in home improvement. But it’s also completely true with relationships, design, parenting and just about everything. We take on big responsibilities. We struggle. We lose confidence. We want to quit. We question our decisions and assumptions. We lose sight of the big goal. And unlike my kitchen sink, sometimes these big picture challenges take more than just a Sunday afternoon. They require investments of months and years.

I’m often guilty of losing sight of the big goal. It’s easy to get caught up with the challenges and frustrations. To convince myself that I’ll never overcome the barriers in front of me. I personally need to be better about keeping the battle in perspective. And most of all, I need to stay focused on why I started the journey in the first place.


* Seriously, at that point, time travel seemed a more rational path forward. It wasn’t going well.