Photo

Palmetto Trail

Focus #grafitti

Bridge

My girls are having so much fun with their Instax cameras… I kind of want one now.

Merry Christmas from Team Wertz!

Foggy morning on the Horseshoe.

My first ever Sketchbook B “retreat.” Yes, there’s only one of me, but time alone to think about what I want to do with all my side projects is sorely needed. Oh, and I’m totally going to see Rogue One.

Braved the weather and ready for @aiga_sc ’s monthly coffee chat, AIGA@8.

Passenger seat.

Columbia.

Letters. #uofsc

What I love about Draplin...

This post was originally posted on November 19, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.


This man loves to create.

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I saw Aaron Draplin for the fourth time on Thursday night when he came to the Half and Half in Columbia. Over the last years 15 years or so, between CCAS, AIGA South Carolina and Converge SE, we’ve had a bunch of awesome designers come through Columbia… DJ Stout, David Carson, Chip Kidd, James Victore, Seymour Chwast, Michael Beirut, Sean Adams, Sagmeister… and that’s a really incomplete, partial list.

But Draplin is one of my favorites.

What I love about Draplin is how much he loves to make things. Other designers are passionate about solving business problems. Or challenging convention. Or tackling large international clients. But Draplin loves to create things. Sure, he solves problems for clients, he challenges conventional thinking, he has some large international clients. But the thing that really seems to drive Draplin is putting things out into the world, which I really do feel makes him unique among the big names in design.

(It’s also the reason why Draplin’s work is known beyond the design world. Field Notes is loved by people all over the world and they love Draplin, too.)

If he comes to a town near you, see him. You won’t be disappointed.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. His blogging journey started in 2008 with a Squarespace hosted blog.

Draplin.

Buildings #glass #skyscrapers #atlanta

Elevator #typography #stencil

Twitterless

What would happen if Twitter disappeared tomorrow?

This post was originally posted on November 9, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.


A white Twitter bird on a green striped background

I’ve been on Twitter since 2007. It’s part of my daily routine and probably my most vital social media channel for finding and sharing news. But Twitter has had some lingering financial issues and when they recently tried to sell the company, no one stepped up to make an appropriate offer.1

Also, a couple of social media experiments have crashed and burned lately. Twitter announced that they were closing Vine.2 Talkshow had a bunch of potential but didn’t make it six months. And while Twitter is much larger, it’s not immune from financial reality.

Which got me thinking, what if we woke up one morning and Twitter was gone. Or more likely, what if Twitter changed so radically, that it was unusable? How would that change the way I get things done?

I’d lose a bunch of contacts. I follow a large number of designers, brands and local experts on Twitter — and no where else. If Twitter disappeared, I’d lose all those contacts and have to try and reconstruct the network on another channel. Not an easy task.

I’d change how I watch live events. During the World Series, I kept an eye on Twitter. During the presidential debates, I followed along on Twitter. During the University of South Carolina’s football game last weekend, I kept up with the score on Twitter. During election night coverage, sigh. Twitter is the perfect companion to a live event and I’d miss seeing what my friends and family think in real time.

I’d have to rethink how I find articles and stories. I find lots of inspirational links and content on Twitter. If Twitter goes away, I’m using RSS and Feedly much more aggressively.

I’d have to rethink how I share content. I share most of my blog posts through Twitter. If Twitter were gone, I’d have to share them somewhere else like Facebook or Medium.

I’d change the way I use Facebook. I use Facebook for family pictures and connecting with people I know and have met. If Twitter disappeared, I’d probably use Facebook more to connect with a wider audience. Maybe I’d invest more time into building the Sketchbook B page on Facebook. Post more links to articles on my Facebook feed. If Twitter goes away, my Facebook experience changes radically.

I’d spend more time on Instagram. Because I love Instagram, almost as much as I love Twitter. And I’m going to have some free time if there is no Twitter.

I’d try to find a replacement. If Twitter disappeared, I imagine several companies would rush to unveil a replacement. Or modify their social product to attract Twitter refugees. You know Google would retool and rebrand Google Plus, Linked In might try to be less of a train wreck. Even Snapchat might try to appeal to former Twitter users. Startups would start, and fail. Someone would try to resurrect App.net. I’d try them all, but I’m not sure there can truly be a replacement for Twitter.

But… reality.

So I don’t think Twitter will just shut down. At some point, the price to purchase the company gets so low, that someone will take a chance on them. I’m more concerned that Twitter, or a company that buys Twitter, will change it so completely, that it becomes useless.

This exercise had forced me, though, to start evaluating areas where I am too reliant on Twitter. I’m going to start connecting to designers and thought leaders on other channels. I’m looking for new avenues to find and share content. I’ll evaluate how I use channels like Facebook, Instagram, Dribbble, YouTube and Medium.

Twitter might not disappear, but it’s still best not to keep your eggs in one basket.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. He’s been blogging since 2008.


  1. This was compounded by the fact that few established companies — like Disney — wanted to take on Twitter while abusive rhetoric is rampant. Let’s face it, Twitter has been a dumpster fire during this election season. ↩︎

  2. Although maybe Vine is getting a reprieve. ↩︎

Team Wertz. Voted. 25 minutes.

Team Wertz in line to vote.

Type stamped on light pole.

“Jake” looks out across the Neverland Sea…

Carved. #pumpkin #jackolantern #halloween

Pirate, wizard, fairy.

The Bakery is open. Congrats Soco and Iron Yard.

Sky.

Bloom.

My most influential classes

This post was originally posted on October 17, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.


Some classes just stick with you.

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I was talking with a friend a couple of weeks ago about influential classes that I took in college – classes that helped shape my world view and approach to life. I noted that it was interesting to look back and see what has stuck with me after two decades.

The more I started to think about it, I realized the same was true for high school and even middle school classes. Some classes just stick with you long after you take them. And decades later, it’s sometimes surprising which classes and teachers shape how you look at the world decades later.

I’m lucky to have had a whole range of amazing teachers at all levels. But a handful stick out in my mind today:

There are many others, too. A middle school shop class introduced me to woodworking and drafting. High school and college history classes fostered a love of the past. An intro to art class equipped me with many of the tools that I still use today. A class on mysticism in Eastern Orthodox Christianity whose lessons seem to come up at the most random times.

Looking back, many of the classes that I loved and enjoyed were outside my major and outside my career needs. But they are undoubtedly a significant part of who I am.

We force kids to decide on career paths earlier and earlier. I see many students today rushing through school, laser-focused on taking classes that will advanced their specific career needs. And while we want them to be focused, I worry that many of them are missing out on those random classes that might not help them in their chosen career, but might help them become a more well-rounded person.


Bob Wertz is a creative director, type designer, Ph.D. student and researcher living in Columbia, South Carolina. His blogging journey started in 2008 with a Squarespace hosted blog.


  1. Yes. I know I should call you Art and Lisa. It’s just so hard. ↩︎

  2. A cognate is kind of like a minor, but isn’t. ↩︎

  3. I know why I took the class as a freshman. But wow! What a crazy class to take your first semester of college. ↩︎

We still suck at selfies.

Pumpkin patch

Five.

Shadow.