There’s lots of hype about Mastodon as people flee Twitter, but lately, I’ve been thinking about how brands will function on federated social sites.
If the big brands in the world are going to give Mastodon a shot, they aren’t going to just join an existing instance… they’ll host their own server for all of their related accounts. Let’s say you are a large international brand like Starbucks. Are you going to use @starbucks@mastodon.social? Not when you can have @official@starbucks.com, @news@starbucks.com, and @customercare@starbucks.com. If you run your own instance, you never have to worry about someone grabbing a handle you wanted to use. No worries about the content moderation policy on the instance you’ve selected. And because of the way ActivityPub works, your posts will be visible across Mastodon and other compatible services. As a bonus, it’s much harder for a fraudulent account to spoof you if you connect your federated social account to your primary domain name.
When the internet was becoming popular, I remember being told that traditional media was just broadcasting. The internet promised more than just broadcasting, it offered “engagement.”
Don’t let people fool you. Engagement happened before the internet. People read the newspaper and talked about stories with their family and friends. They watched the evening news and discussed it at the water cooler at work the next day. They wrote letters to the editor to express their agreement or disapproval. They called radio shows to ask questions. They bought classified ads to share a job listing or sell a car. People engaged with media before the internet.
I’m been an AIGA member for much of my professional career. I was active at a chapter level for over a decade. Over that time, people repeatedly tried to reimagine the central organization, its chapter system and its funding mechanisms. No one was ever satisfied. They wanted to make it better, and then every designer would want to join and help change the world.
It seems like everything is going to subscription pricing. I subscribe to a whole host of streaming services, bundles, news sites, and software. Many of them don’t always seem worth the money, but as I look at what I subscribe to, I realize that I don’t mind supporting products and creators that I love. So here are a list of services that I really, really like and happily pay for:
I’ve been preparing for the demise of Twitter since long before Elon Musk made the offer to purchase it. In 2016, I wrote a post — Twitterless — about what would happen if Twitter “disappeared tomorrow.” I outlined a couple of key areas that would be problematic for me and possible solutions.
A year and a half later, I wrote a follow up post — Twitterless, Part II — that noted my progress on replacing the role Twitter plays for me, and the challenges that still existed.
One thing that Twitter excels at — which will be difficult to replace — is commentary during live events. Last night, I was able to follow a range of commentary on several college football games and the World Series all from my Twitter feed.
It’s not just who I follow, it’s also the way the service is constructed. When following a bunch of live events, you need to use the non-algorithmic timeline. Twitter still, begrudgingly, allows for that. Facebook has many of the people I follow on Twitter, but the comments are jumbled, appearing whenever the algorithm decides, often incoherently out of order. And I can’t see following my South Carolina Gamecocks on another large service, like Linked In. 🤣
This post was originally posted on April 22, 2021 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
Apple has one of the most recognizable logos in the world. Which isn’t surprising because they are the largest company in the world. I’ve been watching a couple of trends over the last few months about how Apple uses their logos and this week, those trends have become even more apparent. For brand managers and designers, I think there is something interesting going on and it’s worth digging into the mystery.
This post was originally posted on July 4, 2019 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I grew up loving magazines. Any time I’d be interested in something, I’d head to the magazine aisle in the bookstore or grocery store and look for magazines on the topic. Computers, cars, boats, science, model railroads, photography, sports, baseball cards, comics, design and more. It didn’t matter what I was interested in, there was at least one magazine on the topic.
This post was originally posted on January 13, 2019 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I’ve been thinking a lot lately about the language we use to talk about social media and content creation on the web. And as I’m writing about social media — especially microblogging and the indie web movement — I feel like we need a phrase to refer to platforms like Facebook, Twitter, LinkedIn and others that try to lock in users and leverage their private data to sell more ads, compared to the other newer services with revenue models that are less interested in ad sales or lock in.
Designers don’t want to admit it, but math is important to the profession.
This post was originally posted on September 29, 2015 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
My first class in graduate school was a quantitive research class and I really enjoyed the statistics side of things. As I’ve told my designer friends this, they typically respond with something along the lines of “Ugh. I became a designer so I wouldn’t have to do math.” I’m not surprised. I’ve heard the same from designers and students over the years, but I’m increasingly irritated by it for a few reasons:
This post was originally posted on August 9, 2018 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
The bathroom at my office has four sinks and three soap dispensers. Each soap dispenser has a clear plastic front so the cleaning crew can see how much liquid pink soap is left and refill it if necessary.
This post was originally posted on January 7, 2018 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I made a red velvet cake last week.
From scratch. It was a recipe that my mom made when I was growing up, but it was originally my Grandmother Wertz’s recipe. My grandmother died when I was very young, so to me, red velvet always makes me think of my mom.
A year ago, I decided to lessen my reliance on Twitter. Here’s my progress so far…
This post was originally posted on January 3, 2018 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I’ve used this phrase for years to describe changing jobs. Maybe I was wrong…
This post was originally posted on May 8, 2017 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
Every place we work has its own dysfunctional elements. And when you change jobs, you move from one group of challenges to another. Every job has challenges. You choose which challenges you’ll face.
This post was originally posted on January 20, 2017 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
This post was originally posted on November 19, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
This man loves to create.
I saw Aaron Draplin for the fourth time on Thursday night when he came to the Half and Half in Columbia. Over the last years 15 years or so, between CCAS, AIGA South Carolina and Converge SE, we’ve had a bunch of awesome designers come through Columbia… DJ Stout, David Carson, Chip Kidd, James Victore, Seymour Chwast, Michael Beirut, Sean Adams, Sagmeister… and that’s a really incomplete, partial list.
This post was originally posted on November 15, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
4 steps to simplifying URLs
I was behind a truck in traffic yesterday with an URL boldly printed across the back. And since traffic was moving slowly, I got a nice long look at it:
What would happen if Twitter disappeared tomorrow?
This post was originally posted on November 9, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I’ve been on Twitter since 2007. It’s part of my daily routine and probably my most vital social media channel for finding and sharing news. But Twitter has had some lingering financial issues and when they recently tried to sell the company, no one stepped up to make an appropriate offer.1
This post was originally posted on October 17, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
Some classes just stick with you.
I was talking with a friend a couple of weeks ago about influential classes that I took in college – classes that helped shape my world view and approach to life. I noted that it was interesting to look back and see what has stuck with me after two decades.
This post was originally posted on September 12, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
Real jobs have deadlines.
As a designer, I hear “As Soon As Possible” an awful lot. Most people are shocked to learn that ASAP is actually my lowest priority. Jobs with concrete deadlines are always in line ahead of jobs with no real deadline.
This post was originally posted on March 23, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
All professionals need a personalized email address and a home on the web. And Gmail accounts and Facebook pages don’t count.
I saw a branding consultant recently without a branded email address. Who hires a brand consultant who doesn’t invest in their own brand?
I saw a company trying to recruit managers… just email an AOL account. (In case you are wondering, the company wasn’t recruiting for AOL.)
I was trying to find out information on a store in town and all they had was a Facebook page that hadn’t been updated in a couple of months.
I don’t really care what your business is — from a home-based business to a large corporation — if you don’t have a real email address with your own domain name, I’m less likely to take you seriously. And if your only web presence is a Facebook page, you don’t have a real business.
This post was originally posted on January 12, 2016 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
2015 was a long year for me. Literally. My 2015 was three hours longer than 2014 because I rang in the new year on the West Coast. For me, 2015 was 365 days and 3 hours long.
But here’s the thing with stealing time. You don’t get extra time, you have to steal it from somewhere. My 2016 will be three hours shorter1 — unless I celebrate the new year in a different time zone again.
This post was originally posted on December 11, 2015 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
Today at work, I mentioned that I had participated in a Future Problem Solving competition and, much to my shock, someone else on my team not only knew what it was, but had also participated in one as well.
When I was in junior high, we lived in Illinois and the Future Problem Solvers Bowl was an after school program where we worked with teams to examine scenarios and work through a problem solving process. We went to regional and statewide competitions where we were presented with a scenario and had to work through the process to develop a solution and then present our conclusion.
This post was originally posted on November 13, 2015 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I get asked a lot what it’s like to have three kids. Mostly from people with two kids thinking about whether they want to have another. Sometimes, the question comes from younger couples who are thinking about having kids.1 And I always struggle to answer.
This post was originally posted on September 29, 2015 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
A few years ago, I stopped at a fast food restaurant in rural, upstate South Carolina where a car was circling the drive thru over and over and over. She’d drive up to the ordering station and wait a second. Then the car would drive to the window, pause, and then drive around again. This happened a couple of times. It was very strange.
This post was originally posted on June 13, 2015 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I’m more of a college basketball fan, but lately, I’ve been watching some NBA playoff games. And now that the finals are upon us, we get to see the world’s best basketball player in LeBron James against the world’s best shooter in Steph Curry.
This post was originally posted on May 14, 2015 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
Why are so many people and organizations obsessed with acronyms? Especially acronyms that spell another word. From small nonprofits and churches to schools and large corporations, really bad acronyms are everywhere.
NASA’s Messenger Probe crashed into Mercury after a long and successful mission. And as I read CNN’s account of the mission, I was stunned by the fifth paragraph:
This post was originally posted on March 29, 2014 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I had one of those geek out moments with a client this week. I mentioned that I typically drink a cup of Earl Grey tea each morning. To which he responded: “Tea. Earl Grey. Hot.” After we stopped laughing, we had to explain Captain Picard’s obsession with Earl Grey tea to some confused coworkers.
This post was originally posted on August 5, 2013 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
A little math problem for you…
One 15-minute PowerPoint1 presentation has 5 slides. Another 15-minute PowerPoint presentation has 15 slides. Which presentation is shorter?
Obviously, both are 15-minute presentations. They are the same length.
This post was originally posted on November 12, 2009 on Sketchbook B. It’s reposted here as part of a project to move some of my favorite writing to my new site.
I went to Subway last week. I don’t typically eat at Subway, but there is one by my office and I didn’t have much time for lunch. As I walked in, on the door, there was a window cling encouraging me to order soup with a combo. When I got in line, I looked up and there on the menu was an ad encouraging me to order soup. At the register there was another sign.
